Tag Archives: affiliate marketing

The Top 4 Changes Demanded By Blue Book Research Panel

March 11, 2015

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Transparency

The performance marketing industry is slowly changing, but is it changing fast enough? That’s what we asked the 20,000-strong research panel of online marketers who took part in the rankings survey for the 2015 BLUE BOOK. Here we present the most popular changes requested by our respondents. But what do you think? How do we […]

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4 Key BLUE BOOK CPA/CPS Network Survey Insights

February 25, 2015

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CPA and CPS 3

A month on from the headline-grabbing announcement of the results, we thought we’d

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Clickbooth Invalidates Affiliate Pooling Patent Claims for Victory

February 19, 2015

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Califirnia  court-seal

On February 11, 2015, the U.S. District Court for the Central District of California granted a motion made by Clickbooth that challenged the validity of Essociate’s patent (Essociate, Inc. v. Clickbooth.com, LLC, SACV 13-1886 JVS (DFMx), U.S. District Court for the Central District of California). The ruling has effectively invalidated Essociate’s affiliate pooling patent for […]

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Secrets of Social Media Conversion

November 27, 2014

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Social Media Conversion

Social media traffic is cost-effective and highly scaleable but only if you know how to make it convert. The social media conversion funnel is different to the one that many of us are used to but, if it’s executed properly, a conversion-centered social media strategy can yield real ROI. The idea that social media traffic doesn’t convert […]

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Four ways Advertisers (and Affiliate Marketers) Can Grab the Long Tail

November 18, 2014

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The Long Tale

Traditionally, affiliate programs have relied on large publishers to drive the bulk of their

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ClickDealer Becomes Certified Google Partner

November 10, 2014

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Google Partner

PRESS RELEASE Google recognizes ClickDealer, a global performance marketing agency, for its reliability and transparency. London, UK – November 11, 2014 – Web giant Google recently recognized ClickDealer, a performance-based Internet Marketing company specializing in Cost-Per-Action campaigns, as a certified Google Partner. ClickDealer is proud to be affiliated with the world’s most powerful search engine, […]

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Affiliate Networks Bringing Life to the Omni Experience

October 6, 2014

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Omni-channel Experience

Any company that wants to stay relevant has to keep up with the marketplace and the  consumers who are driving it forward with their changing demands. As 2013 and 2014 gave  rise to the need for an omni-channel strategy, the coming year will give rise to what is called the omni experience: what it means […]

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5 Keys Your Affiliate Network Should Have

September 23, 2014

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5 Keys

What are the most important factors when choosing an affiliate network?

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Playing with the Margin

September 11, 2014

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ROI of 5S program

When people start affiliate marketing the only thing they really care about at first is getting conversions. Logic says that if they can get conversions then they will start making money. In reality, while this is mostly true,conversions on their own do not actually mean that a campaign will make money. An affiliate can generate […]

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