Tag Archives: affiliate marketing

Affiliate Marketing Industry to Grow to $6.8 Billion Over Next Five Years

February 4, 2016

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Rakuten Marketing

Maturation of Affiliate Marketing Creates Significant Opportunity to Drive Sales for Advertisers and Revenue to Publishers Independent Survey Commissioned by Rakuten Affiliate Network NEW YORK, NY–(Marketwired – Feb 4, 2016) - Rakuten Marketing today released findings of a survey Rakuten Affiliate Network commissioned to Forrester Consulting on the perception and effectiveness of affiliate marketing programs. Among the results, nearly […]

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Blue Book Top 20 Networks Announced!

January 11, 2016

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2016-CPA-Top20

The BLUE BOOK results are in. And while everything changes, some things remain the same. One constant: the 20,000+ industry professionals that participated in our survey and gave us their unrivalled insight into the state of our industry. It speaks to the value that people place in the performance industry – sometimes it is easy […]

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Building Performance through Community, Transparency and Experience

January 11, 2016

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adammelissa

An Exclusive Q&A with Rakuten Affiliate Network GMs Melissa Feemster and Adam Weiss, Celebrating Five Years as Blue Book’s Best Affiliate Network. Kicking off a milestone year, Rakuten Affiliate Network has a lot to celebrate. It was just awarded the top spot on mThink’s annual ranking of the world’s best affiliate networks for the fifth […]

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Blue Ribbon Panel: Interview with Linda Woods

December 21, 2015

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madrivo

What are your two or three key performance marketing-related predictions for 2016? 1. New Customer Focus – as retail affiliate marketing continues to mature, brands will be even more

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Blue Ribbon Panel: Interview with Nicholas Chrétien

December 18, 2015

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Nicholas Chrétien

What are your two or three key performance marketing-related predictions for 2016? First, I predict the continued rise of the mobile market (of course). Even if it has been said a million times in the past, this trend is a force to be reckoned with. It’s also worth mentioning that most communications companies around the […]

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Blue Ribbon Panel: Interview with Geno Prussakov

December 17, 2015

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genoprussakov

Are big brands and agencies right to worry about fraud in the performance marketing channel? Not only big ones, but agencies and advertisers of all sizes and verticals must take fraud very seriously …

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Blue Ribbon Panel: Interview with Jackie Bates

December 16, 2015

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Jackie Bates

What are your two or three key performance marketing-related predictions for 2016? Social searching will enter main stage in 2016 for performance marketers. With Facebook’s  search engine developments purported to surpass Google’s search capabilities (and challenge Twitter’s) combined with payment integration and buy buttons as the upcoming new norm in the social realm, we will […]

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Blue Ribbon Panel: Interview with Peter Tarr

December 14, 2015

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Peter Tarr

What are your two or three key performance marketing-related predictions for 2016? Narrowed focus – I believe that it will be critical for companies to narrow in on their niche in 2016. With all of the diversification we see in performance marketing traffic, it’s extremely tempting for companies to try doing something that they’re not […]

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10K in 30 Days – 4 Tips for High-Performance LeadGen

December 7, 2015

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Speedometer



Within the performance marketing industry, there is a small set of advertisers, publishers, agencies, and service providers who consistently outperform all the rest. These are the players I like to call ‘high-performance’ performance marketers. To put this in perspective, let me give an analogy: a ‘“performance’” automobile might go from 0-60 in 6 six seconds, […]

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