Tag Archives: affiliate marketing

Welcome to This Year’s BLUE BOOK Top 20 Network Survey

August 20, 2015

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CPS & CPS Network Rankings

We are pleased to announce that the global BLUE BOOK network survey for our 2016 rankings is now open. This is the sixth year of the survey and your views are more important than ever. The BLUE BOOK Top 20 tables rank the best performance marketing networks worldwide. They are based on real opinions sourced […]

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Businesses Exist to Make Order Out of Chaos.

July 16, 2015

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Order out of Chaos

Tom Goodwin, SVP of Havas Media, published a fascinating article on TechCruch a few months ago that helps put that concept in perspective in today’s world. “Uber, the world’s largest taxi company, owns no vehicles,” he said. “Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. […]

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Affiliate Earns Audi TT with Clickbooth Rewards!

July 16, 2015

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Clickbooth Press release

July 16, 2015, Sarasota, FL. Today Clickbooth, The Exclusive Network, announced that one of its top affiliates has earned almost 6 million reward points through their cb:Rewards program.

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Incentive Marketing Scientists?

June 3, 2015

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 When we think about incentive CPA marketing, we tend to think about lower quality and invasive tools. Not so says, CEO of CPAlead and ContentLocking.com, Peter Tarr “We run both an incentive (ContentLocking.com) and non-incentive network (CPAlead). The quality concerns may have applied back when we invented the Content Locker in 2009, but we’ve had […]

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Clickbooth Announces Launch of Smarter Performance Platform

May 4, 2015

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cb_LEAP_logo_DARK_TAGLINE_mThink_200x200

 PRESS RELEASE May 4, 2015, Sarasota, FL. Clickbooth, the industry leading performance network, announces the release of cb:Leap (Link Enabled Affiliate Platform). cb:Leap is a patent-pending, revolutionary platform that will change the industry in ways some thought unimaginable. By allowing advertisers to purchase quality traffic at a scale they can manage and offering affiliates the […]

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Advertisers, STOP mispricing your CPA leads!

April 20, 2015

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Stop Wasting Money v2

One of the major components to a successful performance marketing campaign is the optimum pricing for leads.  Pay too much and the expensive conversion rate you could drive you out of business. Pay too little and the low quality leads could force such a high number of needed conversions that the result ends up the […]

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The Top 4 Changes Demanded By Blue Book Research Panel

March 11, 2015

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Transparency

The performance marketing industry is slowly changing, but is it changing fast enough? That’s what we asked the 20,000-strong research panel of online marketers who took part in the rankings survey for the 2015 BLUE BOOK. Here we present the most popular changes requested by our respondents. But what do you think? How do we […]

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4 Key BLUE BOOK CPA/CPS Network Survey Insights

February 25, 2015

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CPA and CPS 3

A month on from the headline-grabbing announcement of the results, we thought we’d

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Clickbooth Invalidates Affiliate Pooling Patent Claims for Victory

February 19, 2015

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Califirnia  court-seal

On February 11, 2015, the U.S. District Court for the Central District of California granted a motion made by Clickbooth that challenged the validity of Essociate’s patent (Essociate, Inc. v. Clickbooth.com, LLC, SACV 13-1886 JVS (DFMx), U.S. District Court for the Central District of California). The ruling has effectively invalidated Essociate’s affiliate pooling patent for […]

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