Tag Archives: Advertising

Rakuten Marketing Reports Strong Q1 Growth Throughout Global Digital Marketing Channels

April 23, 2014

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Rakuten Logo

Press Release Advertisers Reap Double Digit Returns in Affiliate, Mobile, Search, and Display New York City — April 23, 2014 — Rakuten Marketing today announced strong results for the first quarter of 2014 across all of its digital marketing channels. Most notable was the double-digit growth that advertisers realized through the company’s affiliate, mobile, and […]

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Programmatic Premium Advertising? What The Heck?

March 12, 2014

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programmatic premium

Performance marketing has long been a great testing ground for new marketing approaches and with the advent of mobile, we are seeing that kind of innovation coming back into the industry. There are so many ways to find cost-effective, quality traffic, and just as many ways to convert that traffic into revenues. A phrase in […]

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Adding Context to Location Leads to Higher Conversions

March 12, 2014

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PhoneStore

73% of mobile searches result in actions or conversions and over half of those happen within an hour. These are key statisitics that local marketers need to keep front and center. Mobile devices offer marketers an incredible channel to potential customers, but Deborah Lance believes it’s critically important that campaigns don’t simply use location as […]

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Google’s click-to-call Drives Engagement

March 12, 2014

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Google click2call

Almost half of mobile searchers (42%) have used click-to-call according to research recently published by Google and Ipsos. Put that together with the 94% of smartphone users that have needed to call a business directly after searching, and you have a compelling argument for click-to-call technology. 72% of click-to-call conversations last longer than 30 seconds, […]

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Assessing 5 Growth Areas of Performance Marketing in 2014

February 18, 2014

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Multi Channel Marketing

The performance marketing industry continues to grow in both size and stature. With performance-based advertising now comprising 66% of all online advertising in the

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Rakuten LinkShare’s Double-Digit Cyber Week Results Boosted by Mobile Commerce

December 18, 2013

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Press Release NEW YORK CITY – December 16, 2013 – Performance marketing network Rakuten LinkShare today announced double-digit year-over-year (YOY) growth during Thanksgiving, Black Friday and Cyber Monday. Additionally, the company reported unprecedented results in transactions conducted on mobile devices. Specifically, Rakuten LinkShare reported the following results for each of the biggest online shopping days […]

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Pulse Mobile Delivers One Million Monthly App Installs to Mobile Clients

November 20, 2013

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Pilse Mobile Logo

Press Release  Victoria, BC, November 21, 2013- Pulse Mobile, a leading multi-channel mobile marketing business, announced today that it has crossed the threshold of delivering one million monthly app installs to its clients who include, game and social messaging app developers, as well as mobile commerce merchants. “This is an important threshold for us as […]

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Mozilla’s Third Party Cookie Blocker Blocked?

November 12, 2013

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Following an open letter and petition from the IAB, Mozilla has essentially put its third-party cookie blocking technology on indefinite hold. It seems as though pressure from members of Congress and the plea from the IAB that, “if you act on your plan to block third-party cookies in your Firefox browser, thousands of ad-supported small […]

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5 Steps to Accelerating International Growth

October 8, 2013

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5 Steps to Accelerating International Growth

Software applications are ideal products to sell online but many merchants limit themselves to only selling into a single country. Whether you’re just starting to sell

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