Tag Archives: Ad networks

Programmatic Premium Advertising? What The Heck?

March 12, 2014

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programmatic premium

Performance marketing has long been a great testing ground for new marketing approaches and with the advent of mobile, we are seeing that kind of innovation coming back into the industry. There are so many ways to find cost-effective, quality traffic, and just as many ways to convert that traffic into revenues. A phrase in […]

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Millionaire Network’s Not-So-Secret Sauce For Driving Advertiser Sales Online: Quality

January 23, 2013

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Parker Powers of Millionaire Network tells us what it takes to grow a network into the BLUE BOOK Top 20 in less than three years. Millionaire Network was a new entrant into the BLUE BOOK Top 20 for 2012 – an amazing performance for a network that was founded only two years earlier. During that […]

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Does Increased Commission Actually Generate More Sales?

January 15, 2013

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Success

Increasing sales volumes is a critical task for affiliate managers, but is a simple increase in commission the best way of achieving that goal? Traditionally, the

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Performance Marketing Networks: Please Take Our 30 Second Survey

March 11, 2010

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  • Which is the best performance marketing network?
  • Who do you love?
  • What makes them great?

Please take 30 seconds and help us rank the top 20 performance marketing networks. Be the first to receive survey results and a pdf version of the new Blue Book Guide To Ad Networks & Exchanges as soon as it’s published. Click here to take survey

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Hydra Dumps 15,000 Affiliates

March 10, 2010

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Hydra Networks has announced that with immediate effect it has terminated the accounts of over 15,000 publishers. The news comes as part of a new push by Hydra to attract mainstream brand advertisers and set themselves apart from “ad networks peddling nutraceutical diet remedies, cash grant opportunities, tooth whiteners and other non-branded campaigns of low consumer value.

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Twitter Feeding Frenzy Coming?

February 24, 2010

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Twitter chart

Twitter reasserted itself this week with the publication of two pieces of data designed to blow people’s minds and a rumor that should send a little quiver of excitement up your leg (if you like that sort of thing).

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ValueClick Exits Lead-Gen?

February 3, 2010

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ValueClick this week announced the divestiture of their lead-gen business unit, Web Clients. The stated reason is that ValueClick wants to stay focused on their online marketing services and technology businesses. That’s fair enough, but a look at the history of ValueClick and Web Clients raises questions in the minds of the curious.

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Big Network Notices the Small Things

November 14, 2009

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Jim Waltz, Q&A

Traffic Marketplace doesn’t shy from innovation. It reaches 142 million unique users per month with its 30 billion ad impressions monthly. That’s more than 20 million leads and customers per year. It does this through targeted display ads, email and custom marketing. We asked president Jim Waltz about why people relationships are better than technology and how sales forces will change the face of ad networks.

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Network Magicians: Agencies & Affiliates Reveal the Tricks to Picking Ad Networks

October 22, 2009

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Top interactive agencies and affiliates share their tricks for picking the right ad network. Conservatively estimated, there are upwards of 400 ad networks globally. There is a Japanese iPhone-only ad network and the recently launched Village Voice alternative weekly New York newspaper ad network – and everything in between. For ad agencies representing top brands, and for affiliates trying to make a living in the increasingly competitive world of performance marketing, picking the right one is critical to survival. Choosing poorly spells disaster for everyone.

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