Parker Powers of Millionaire Network tells us what it takes to grow a network into the BLUE BOOK Top 20 in less than three years. Millionaire Network was a new entrant into the BLUE BOOK Top 20 for 2012 – an amazing performance for a network that was founded only two years earlier. During that […]
Tag Archives: Ad networks
January 23, 2013
January 15, 2013
Increasing sales volumes is a critical task for affiliate managers, but is a simple increase in commission the best way of achieving that goal? Traditionally, the
March 11, 2010
- Which is the best performance marketing network?
- Who do you love?
- What makes them great?
Please take 30 seconds and help us rank the top 20 performance marketing networks. Be the first to receive survey results and a pdf version of the new Blue Book Guide To Ad Networks & Exchanges as soon as it’s published. Click here to take survey
March 10, 2010
Hydra Networks has announced that with immediate effect it has terminated the accounts of over 15,000 publishers. The news comes as part of a new push by Hydra to attract mainstream brand advertisers and set themselves apart from “ad networks peddling nutraceutical diet remedies, cash grant opportunities, tooth whiteners and other non-branded campaigns of low consumer value.”
February 24, 2010
Twitter reasserted itself this week with the publication of two pieces of data designed to blow people’s minds and a rumor that should send a little quiver of excitement up your leg (if you like that sort of thing).
February 3, 2010
ValueClick this week announced the divestiture of their lead-gen business unit, Web Clients. The stated reason is that ValueClick wants to stay focused on their online marketing services and technology businesses. That’s fair enough, but a look at the history of ValueClick and Web Clients raises questions in the minds of the curious.
November 14, 2009
Jim Waltz, Q&A
Traffic Marketplace doesn’t shy from innovation. It reaches 142 million unique users per month with its 30 billion ad impressions monthly. That’s more than 20 million leads and customers per year. It does this through targeted display ads, email and custom marketing. We asked president Jim Waltz about why people relationships are better than technology and how sales forces will change the face of ad networks.
October 22, 2009
Top interactive agencies and affiliates share their tricks for picking the right ad network. Conservatively estimated, there are upwards of 400 ad networks globally. There is a Japanese iPhone-only ad network and the recently launched Village Voice alternative weekly New York newspaper ad network – and everything in between. For ad agencies representing top brands, and for affiliates trying to make a living in the increasingly competitive world of performance marketing, picking the right one is critical to survival. Choosing poorly spells disaster for everyone.
October 22, 2009
As we all know, the performance marketing industry is growing rapidly. Due to economic conditions, more marketers are moving online and more online marketers are using the pay-for-results model to deliver the results they seek. Add to the mix the rapid pace of technological innovation and the desire for more brands and agencies to sink their teeth into our industry and it’s easy to see we are at a major inflection point for performance marketing. In order to seize the opportunity, we have to take a step back and examine the role that trust and integrity play in our future success.