• Top 3 Qualities Affiliates Look for in a CPA Network

    Companies within every industry are constantly balancing their clients’ needs, and this is especially true within the affiliate marketing industry. CPA networks ... Read Article

    The FTC, Lead Generation and Telemarketing Sales Rule DNC Investigations

    The Federal Trade Commission continues to investigate and enforce violations of the Telemarketing Sales within the lead generation industry, including lead generators ... Read Article

    House Passes Bill Aimed at Restoring FTC Enforcement Authority

    On July 20, the U.S. House of Representatives passed the Consumer Protection and Recovery Act (H.R. 2668).  Authored by Representative Tony Cárdenas (D-CA), ... Read Article

    Important Email Marketing Legal Decision by California Court of Appeals

    On June 21, 2021 in the matter of Greenberg et al. v. Digital Media Solutions LLC, the Court of Appeal of the ... Read Article

    How Publishers Can Scale Monetization Efforts Using Push Marketing

    Push marketing has emerged as a powerful way to diversify the monetization efforts of publishers by engaging large audiences with relevant and ... Read Article

    FTC and U.S. Chamber of Commerce Fight About Section 13(b) of the FTC Act

    Following a hearing in the Senate Committee on Commerce, Science, and Transportation last month, Federal Trade Commission Acting Chairwoman Rebecca Kelly Slaughter ... Read Article

    FTC Warns Marketers and Social Media Platforms About COVID-19 Claims

    In April 2021, the Federal Trade Commission announced that it forwarded a tenth set of warning letters to marketers, directing them to stop making ... Read Article

    The Highly Anticipated Supreme Court Decision in AMG Capital Management, LLC v. Federal Trade Commission is Drawing Near

    And Those in Favor of a Legislative Fix to the FTC’s Embattled Enforcement Authority Under 13(b) Are Acting With a Greater Sense ... Read Article

    Understanding & Overcoming Top Email Inboxing Challenges

    For many publishers, robust email marketing campaigns are integral to success. Well-planned email strategies offer benefits up and down the funnel, creating ... Read Article

    Advertiser’s Responsibilities for What Others Say in Social Media

    As outlined by the FTC Endorsement Guides, advertisers are required to have “reasonable programs” in place to train and monitor members of ... Read Article

    How Publishers Can Leverage Push Notifications To Scale User Engagement

    Capturing the attention of a consumer at the right time with the right message is the key to performance marketing. While personalized ... Read Article

    FTC Obtains Court Order Banning Alleged Work-From-Home Scammer from Selling Business Opportunities and Using Robocalls

    The Federal Trade Commission has announced that it has permanently banned an alleged work-from-home scammer from selling or promoting business opportunities and ... Read Article

    Court Holds Professional TCPA Litigant Can Face Fraud-Based Counterclaim

    In the matter of Cunningham v. USA Auto Protection, LLC, the professional litigant plaintiff alleged that USA Auto Protection made more than ... Read Article

    Defendant Behind Alleged Bogus Health Insurance Scheme Agrees to Settle FTC Charges

    One of the defendants behind an alleged sham health insurance scheme has been permanently banned from the health care business as part of a ... Read Article

    How to Set Up a Warm Transfer Campaign Without Breaking the Bank (Step by Step)

    Warm leads are incredibly valuable. A warm lead is qualified, interested, and likely to buy. It’s the kind of lead every business ... Read Article

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