If you are being brave enough to run offers in China you may be interested in the Q4-2011 earnings posted today by Chinese search engine Baidu. Baidu is running fast to be the Google of China with 77% of the search market and a new smartphone launched with Dell.

Highlights of the results include operating profits up by 91.4% to $1.2 billion for 2011, on total revenues of $2.3 billion.

Other highlights include: Online marketing revenues for the fourth quarter of 2011 were RMB4.467 billion ($709.7 million), representing an 82.3% increase from the corresponding period in 2010. Baidu had about 311,000 active online marketing customers in the fourth quarter of 2011, representing a 12.7% increase from the corresponding period in 2010 and a 2.3% increase from the previous quarter. Revenue per online marketing customer for the fourth quarter 2011 was approximately RMB14,400 ($2,288), a 61.8% increase from the corresponding period in 2010 and a 5.1% increase from the previous quarter.

Robin Li, chairman and chief executive officer of Baidu, said: "Over the course of 2011, we made great progress on the Baidu Open Data and Open Application platforms, executed effectively on our landing page strategy, and rolled out several new initiatives, including our personalized homepage and the Baidu Yi mobile platform."

The full press release is here.