(San Francisco, May 19, 2016) Big data is changing affiliate marketing and leading networks, such as Madrivo, are reaping the benefits. New research reveals a direct correlation between a network’s investment in proprietary technology and their leadership in the industry. Specifically, a positive and lasting effect has been found between investments in Big Data technology and ROI to advertisers and affiliates.
Better technology enables deeper insights into customer behavior, which in turn drives improved campaign performance. This applies in the affiliate marketing industry just as it does in the rest of the online marketing landscape. The research was completed as part of mThink’s annual Blue Book program which sets out each year to identify those CPS and CPA networks that truly excel. Madrivo made their debut this year as a Top-5 CPA Network – the first time this has been done by any company. mThink’s research demonstrates that this is a function of commitment to sustained investment in technology.
“Madrivo is a perfect example of a network using technology, data, and analytics to provide increased ROI to their clients,” Chris Trayhorn, CEO of mThink, said. “They have invested in their own technology platform that leverages big data and analytics in order to provide real insights into customer behavior. There’s a reason Madrivo is the first network to ever enter the Blue Book rankings in a top 5 position – it’s because brands, advertisers, and their agencies stepped up and rated Madrivo as one of the best performance marketing networks in the world.”
Ronen Hamatian, CEO of Madrivo added “Understanding consumer behavior to maximize return on marketing dollars has always been a fundamental pillar of our value proposition to advertisers. Our company invested in proprietary technologies from the start. We knew that the affiliate marketing industry was growing rapidly and that we needed to provide real and unique insights into consumer engagement based on trillions of data points. We invested in “Techtelligence” and have found that this one-of-a-kind system has excelled in leveraging data, analytics, and technology in providing value to our advertising partners.”
Madrivo’s Techtelligence platform was designed from the ground up to allow state of the art analytics to inform and optimize performance marketing campaigns. As performance marketing becomes more sophisticated and incorporates the insights gained from big data, the trend to integrate analytics and data will accelerate further. Madrivo is demonstrating that the leaders of the future need to be investing in marketing technology right now.
About mThink and the Blue Book
mThink is the online publishing division of mThinkDigital, a leading interactive marketing services agency focused on digital strategy, content marketing, customer acquisition, e-commerce and thought leadership. The Blue Book is an annual ranking of the Top 20 cost-per-sale and cost-per-acquisition networks worldwide, informed by a four month industry-wide survey, input from a Blue Ribbon Panel of industry experts as well as other, weighted data. The Blue Book Top 20 CPA network table may be viewed here.
Madrivo is an integrated online marketing agency that specializes in digital customer acquisition, helping brands establish an influential online presence and nurture sustainable relationships with their customers. Since its inception in 2011, the company has been recognized across the performance marketing industry as a world-ranked CPA Network. Madrivo’s mastery of data-driven performance marketing strategies has actualized significant ROI for their clients and developed exclusive relationships with several of the world’s most productive affiliates. The mix of enhanced analytics, high compliance standards, and sustainable consumer engagement have turned the agency into a great resource for Fortune 500 brands and trusted affiliates invited to join their private network.