A Cornucopia of Online Marketing News
Lots of things going on, but mostly I’ve got my head down. I’m on deadline for a couple of stories that are slightly overdue. Okay, that means they are late. So in order to avoid sending out a magazine with blanks pages to you, our beloved reader, or having my family go without a proper turkey dinner, I’m going to give you a quick round up of events and news that stood out this week. Enjoy!
Google Base Brought Online
Just three weeks after rumors emerged of a potentially massive information-gathering effort by Google, it launched Google Base late on Tuesday, in beta, allowing users to upload all manner of text and images and categorize or label (tag) that information to make it easier for others to find it - via Google Base searches and, if appropriate or relevant, via Google Search, Froogle and Google Local.
Ad Impressions Trend Up
Online advertisers served 124.5 billion display impressions in October – up from 110.2 billion in September, according to new data from Nielsen//NetRatings.
Blogs, Podcasts, Cell-phones are Toddlers in Ad Market
Advertising executives see blog, podcasts and Web-enabled cellular phones as newcomers in the market that are worth watching, but have yet to prove they're worth major investments, a survey showed.
Google Launches Free Classifieds
In a move that potentially threatens online classified providers like eBay and Craigslist, Google Wednesday announced the release of Google Base, a service that allows users to post free classified listings.
Web Firms Take Stand Against Spyware
The five companies, America Online, Yahoo, Cnet Networks, Verizon and Computer Associates, said they are responding to escalating frustration among consumers about stealth computer code that can generate endless pop-up ads, monitor which Web sites people view or even capture personal data and impair computer performance.
Yahoo, AOL and MSN: Sorry, We’re Sold Out
WSJ (paid subscription required)
The front pages of major Web portals have been sold out of their prime real estate for months and even years on end. Ad buyers are complaining that bookings on Yahoo, AOL, and MSN are placed so far in advance their campaigns run the risk of no longer being relevant once the time comes to post the ads.
Small-Town Shops Bulk Up on the Web
Almost every significant American economic era is apparent in this neat-as-a-pin city on the western shore of Lake Michigan. Its agrarian heritage is reflected in the farms lying at the city's edge, and a beer-malting plant at the center of town.
Ad Execs: Shift to Online Accelerates
A study by the American Advertising Federation and Atlantic Media found that ad industry executives believe the industry is rapidly changing, with a resulting shift of media budgets to online, reports AdWeek.
Travel Shoppers Say: "Show Me a Picture"
An old saying, "a picture is worth a thousand words," is still true in the broadband era.
Is It Beginning to Feel a Lot Like Christmas?
How early will you start buying gifts for this holiday season? If you have already started, you're not alone. Hitwise found that searches for holiday-related terms were much more common in the week ending November 5th than the week before. For example, queries for "christmas" were up 41 percent, searches for "christmas gift ideas" were up 185 percent, searches for "christmas gifts" were up 92 percent, and searches for "christmas decorations" had risen 75 percent. But these types of queries had begun moving up sharply even earlier. Searches for "christmas" shot up during the week ending September 24th, and again during the week ending October 15th.
Pheedo Unveils RSS Analytics
In a further sign of momentum in the RSS advertising space, Pheedo, a blog and RSS ad network, today officially unveils its RSS analytics service.
Last Chance for Free Homepage Makeover
Today is your last chance to get in your submission for Revenue’s By Design Makeover, a free homepage makeover for our January/February issue. Do it now.
Let me know what new in your world. lisap@revenuetoday.com
