The Trusted Guide to Marketing Thought Leadership

Blog Posts

Apple Drinks Google's Milkshake

by: Revenue Performance Staff

7 Reasons You Need To Be In China

by: Revenue Performance Staff

Google CPCs Drop As Facebook's Rise 28%

by: Chris Trayhorn

Nobody Even Sees 50% Of Your Media Buy

by: Chris Trayhorn

Knowledge Base: CRM

CRM at Work: Eight Characteristics of CRM Winners

by Wendy Close;

Gartner, Inc.
Creating A 360-Degree View

by John F. Tanner;

Baylor University and BPT Partners, LLC
Leading-edge Mask Patterning for 130-100 nm Devices

by Frank Abboud;

Etec Systems, Inc
Evaluating Mid-Market Sales Effectiveness Solutions

by Heather Ashton;

Hurwitz Group, Inc.,
Elevate Customers to the Core of Your Business

by Anthone Withers;

Avanade
Strategies for Success with Online Customer Support

by Bonny Brown;

Vividence
Interactions: The Foundation of Business Relationships

by Ashutosh Roy;

eGain Communications Corp.
Revolution in Marketing Resource Allocation

by Jeffrey Merrihue;

Accenture
Putting the "e" in Customer Content: An Intel Case Study

by Andrea Williamson;

Intel Corporation
Quality Data – Fuel for Your CRM Engine

by Paul Pellman; Hoover's, Inc.

Hoover's, Inc.
Master Data Management for Information Management

by Mark Smith;

Ventana Research
Enable the Customer-Centric Enterprise

by Michael de la Cruz;

SAP AG
The Insider''s Guide to Customer Service on the Web: Ten Secrets for Successful E-Service

by Greg Gianforte;

RightNow
The Failed Search for a Single View of the Customer

by Richard Snow;

Ventana Research
When to Buy Web Communication Channels for the Contact Center

by Joanie Rufo;

AMR Research
Designing a Customer Experience That Is Consistent With the Brand Promise

by Naras V. Eechambadi;

Quaero
INTERVIEW: Bob Stutz

by Bob Stutz;

SAP AG
Quality, Satisfaction, and Loyalty in Convenience Stores – Monitoring the Customer Relationship

by Wayne Hoyer;

University of Texas, Austin
Avoiding CRM Program Failures To Truly Design Around the Customer

by Elizabeth Roche;

META Group
Eyretel Sets Up Call Centers for Regence BlueCross BlueShield of Utah

by Eyretel;

Eyretel
Innovation By The Bundle

by Paul F. Nunes;

Accenture
Harnessing the Power of MultiChannel Marketing for Customer Development and Relationship Management

by Joel Book;

Independent Consultant
The Sales Effectiveness Challenge – Are We Solving the Right Problem?

by Jim Dickie; CSO Insights

CSO Insights
Horace Mann Ensures Quicker Training for Call Center Support Representatives

by ClientSoft;

ClientSoft
Demand Chain Performance Management In Consumer Goods

by Jack Hafeli;

Ventana Research

Thought Leadership

Perform: Marketing 2.0
Midmarket Strategies
Healthcare Technology
ASCET: Supply Chain
The CFO Project
The CRM Project
The Energy and Utilities Project

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