Interview Archives

10 Things You Never Knew About LinkConnector

January 31, 2013

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LinkConnector is a network that has been getting increasingly good results in the Blue Book survey and so we took the chance recently to catch up with their CEO, Choots Humphries. The network has been around since 2004, making it one of the longest-established performance marketing platforms today. While they have always provided a fairly [...]

Can A New Tracking Platform Change The Industry?

November 6, 2012

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Tom Dietzel’s CPAWay and Incentivize networks have made a lot of friends in the industry over the last couple of years. Now he is preparing the launch of a new performance marketing tracking platform. We caught up with Tom to find out his views on where tracking platforms and the industry go from here. Revenue Performance: You have [...]

Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

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How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is [...]

Sponsormob The Mobile CPA Network of the Future

January 3, 2012

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As the producer of the Blue Ribbon Awards For Excellence In Performance Marketing, Revenue Performance is always looking for up-and-coming companies with new solutions to offer. Sponsormob is one that we have been hearing about a lot recently, so we got together with COO and co-founder, Jet Patel, to find out what makes Sponsormob so hot.

RP: Tell us a little about Sponsormob and how it got started.

An Interview with JP Sauve of Max Bounty

January 3, 2012

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MaxBounty is a CPA network that has been a Blue Book Top 20 pick from the very beginning. Based in Canada, the network has weathered the storms of the last two or three years and come through stronger than ever. We recently caught up with the CEO, JP Sauve, to find out what makes MaxBounty tick.

Revenue Performance Q&A with Pace Lattin

May 5, 2011

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Performance marketing is an industry full of interesting characters with rich back-stories, lots of ideas and a commitment to making things happen. Pace Lattin fits that description perfectly. He founded a leading online media publication, ADOTAS; he was a major player in the display advertising space and he now runs Inside The OfferVault, a newsletter focused on the CPA industry. He’s never short of an opinion, that’s for sure, so we were happy to catch up with him recently to find out what makes him run.

Q&A: With Darin Namken

April 23, 2011

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It is always interesting here at Revenue Performance when the first results come in from the BLUE BOOK survey of advertisers and publishers. Most exciting is to see a network rising in the rankings, showing the result of them working hard to make a good impression with their partners.

Bulldog Media’s CommissionSoup is one that caught the eye in our last survey, and we recently sat down with their President and cofounder, Darin Namken, to find out more about what makes them tick.

Q&A with Chris Trayhorn and Blue Phoenix Network

November 15, 2010

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After Revenue Performance published the Top 20 CPA Networks and Top 20 Affiliate Networks, the blogosphere went into overdrive with reactions to the list, and speculation regarding who made the list and why. Wanting to sift through the noise, Blue Phoenix reached out to Founder and Editor Chris Trayhorn to get the answers straight from the horse’s mouth.

An Interview With Jason Spievak: Pay-Per-Call Performance Marketing

August 25, 2010

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Pay-per-call advertising has been growing rapidly over the last year or so, allowing advertisers and publishers to generate hot leads from potential customers who prefer to use the phone. Some industry insiders are already estimating that it will become a multi-billion dollar market, with companies like RingRevenue, KeyMetric, CallButton, ValueLeads and others extending the pay-per-call payment model into affiliate marketing.

The Interview: Wikia CEO Jimmy Wales

October 22, 2009

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The cofounder of the web’s fourth-largest site tells what’s wrong with our notions of performance-based advertising and user-generated content.

It’s hard to say which is more surprising: that the fourth-largest website has only two dozen employees or that it doesn’t make any money. But one thing that almost never raises an eyebrow about Wikipedia.org is that it’s outrageously popular.

Drew’s View

October 22, 2009

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Drew Ianni spends most of his time talking to the biggest names in performance marketing about the biggest trends.

So, what’s his take on it all?

Anyone who’s ever thrown a big party has known that nervous moment when you wonder: what if nobody shows up.

ShareASale: Size Doesn’t Matter

January 1, 2009

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ShareASale.com founder and CEO Brian Littleton runs what is considered to be the fourth largest performance network in the United States. Littleton has earned the respect of the industry and garnered a dedicated following of merchants and affiliates by taking a firm stand on issues. His company is the only network that does not allow downloadable applications of any kind. His personal style and outspoken views on important issues are reflected in this wide-ranging interview.

LP: How does that impact the company?

Marketing in Action: Q & A with Seth Godin

April 1, 2008

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If you’re in any way involved in marketing – online or off-line – chances are that you’ve read at least one of marketing guru Seth Godin’s best-selling books. He is the author of 10 books, including “Meatball Sundae,” “All Marketers Are Liars,” “Purple Cow,” “Permission Marketing” and “small is the new big.” Armed with a degree in philosophy and computer science from Tufts University, he began his career as brand manager for Spinnaker Software in Cambridge, Mass. Godin is also founder and CEO of Yoyodyne, an interactive direct marketing company, which was acquired by Yahoo in 1998.

They Can Hear Us Now: Q & A with Laura Marriott

January 1, 2008

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The president of the Mobile Marketing Association says that ads on mobile devices will only get better, more widespread and easier to create and measure.

Natural Born Storyteller: Q & A with Steve Rosenbaum

November 1, 2007

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Steve Rosenbaum made his name on MTV and doing documentaries. So it’s natural that he’s into Web video. Rosenbaum is the founder and CEO of Magnify.net, which powers user-generated video (UGV) channels for Web publishers, media companies and video bloggers. The Magnify. net platform searches and sorts virtually all video available on the Internet based on a site’s interest (such as hobbies, politics, music) and engages users to discover, share and rate them for relevancy and entertainment value.

Marketing Reality: Q & A with Joel Comm

September 1, 2007

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Joel Comm has been building websites for over 12 years. He sold his first business to Yahoo in 1997 and it became Yahoo Games. Comm is the author of several best-selling e-books, as well as The AdSense Code, a New York Times best seller. His next venture is as the creator and producer of the online reality show “The Next Internet Millionaire.” The show, which is an “Apprentice”-type reality show being filmed in Loveland, Co., will air only online. The show features 12 contestants vying for a $25,000 prize and chance to start a business with Comm.

Double Down: Q & A with William Cooper

July 1, 2007

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As the CEO of TradeDoubler – a Swedish performance network with a vast European presence – William Cooper has his eye on global expansion. TradeDoubler, with its local offices in 15 countries across Europe, is known as the biggest affiliate marketing network in the U.K. Cooper was appointed president and CEO in March of 2007, riding a wave of first-quarter revenue for 2007, up 30 percent. Previously, Cooper, a six-year veteran of TradeDoubler, was COO of the company for a year. Before that, he oversaw the company’s U.K. operations.

Legendary Outlook: Q & A with Todd Crawford

May 1, 2007

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More than a year ago, Todd Crawford created quite a stir in the affiliate community when he departed Commission Junction, a company he helped found in 1998. He emerged at Digital River’s oneNetworkDirect as its vice president of sales and business development, where he oversees affiliate recruitment and development, has profit and loss responsibility, and develops the technology road map and overall strategic direction for the company.

Fair Play: Q & A with Kellie Stevens

March 1, 2007

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Kellie Stevens is the president of AffiliateFair-Play.com, which is committed to providing a better understanding and interpretation of the behaviors that impact the affiliate marketing space. Stevens’ goal is to create a fair and competitive marketplace, and she does this by focusing on the actual behaviors – not the technologies – leading to unfair competition and abuse in the marketplace. Her tireless efforts, which started in 2000, have won her the respect and affection of many in the industry as well as the ire of those who are looking to skirt ethical practices.

Guiding Lightly: Q & A with Anne Holland

January 1, 2007

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Anne Holland is the president of MarketingSherpa, which aims to help marketers advance by sharing real-world marketing data and hard-won lessons. The Rhode Island-based company publishes a wide range of metrics guides, buyer’s guides and how-to reports, as well as a 500+ case study library. Prior to founding MarketingSherpa in 2000, Holland spent 20 years in publishing.