Interviews


    Blue Ribbon Panel: Interview with Linda Woods

    December 21, 2015

    Comments Off

    madrivo

    What are your two or three key performance marketing-related predictions for 2016? 1. New Customer Focus – as retail affiliate marketing continues to mature, brands will be even more

    Continue reading...

    Blue Ribbon Panel: Interview with Nicholas Chrétien

    December 18, 2015

    Comments Off

    Nicholas Chrétien

    What are your two or three key performance marketing-related predictions for 2016? First, I predict the continued rise of the mobile market (of course). Even if it has been said a million times in the past, this trend is a force to be reckoned with. It’s also worth mentioning that most communications companies around the […]

    Continue reading...

    Blue Ribbon Panel: Interview with Geno Prussakov

    December 17, 2015

    Comments Off

    genoprussakov

    Are big brands and agencies right to worry about fraud in the performance marketing channel? Not only big ones, but agencies and advertisers of all sizes and verticals must take fraud very seriously …

    Continue reading...

    Blue Ribbon Panel: Interview with Jackie Bates

    December 16, 2015

    Comments Off

    Jackie Bates

    What are your two or three key performance marketing-related predictions for 2016? Social searching will enter main stage in 2016 for performance marketers. With Facebook’s  search engine developments purported to surpass Google’s search capabilities (and challenge Twitter’s) combined with payment integration and buy buttons as the upcoming new norm in the social realm, we will […]

    Continue reading...

    Blue Ribbon Panel: Interview with Peter Tarr

    December 14, 2015

    Comments Off

    Peter Tarr

    What are your two or three key performance marketing-related predictions for 2016? Narrowed focus – I believe that it will be critical for companies to narrow in on their niche in 2016. With all of the diversification we see in performance marketing traffic, it’s extremely tempting for companies to try doing something that they’re not […]

    Continue reading...

    Blue Ribbon Panel: Interview with Melissa Feemster

    December 7, 2015

    Comments Off

    melissafeemster

    What are your two or three key performance marketing-related predictions for 2016? Next year we will see even more Mobile Shopping/In-store crossover.  It will be the year when O2O goes from a “test idea” to a true focus for large retailers.  With 75% of consumers using their mobile devices in store to read reviews, find […]

    Continue reading...

    Blue Ribbon Panel: Cristian Miculi

    November 16, 2015

    Comments Off

    cristianmiculi

    In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? As the entire online acquisition channel develops, the performance marketing side will grow at least at the same pace if not even faster due […]

    Continue reading...

    Blue Book Panel: Interview with Linda Woods

    November 13, 2015

    Comments Off

    lindawoods

    What do you see as the key differentiators between the leading CPS networks? In one word, attribution. There is a strong dividing line between older legacy networks that don’t offer this key differentiator and newer, innovative networks that do. Retailers want more and more granular looks at the consumer’s path to the buy button, and […]

    Continue reading...

    Blue Book Panel: Interview with Melissa Feemster

    November 10, 2015

    Comments Off

    melissafeemster

    In five year’s time, will the CPS side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? The CPS space has only growth ahead. For example, we’ve seen the evolution of Publisher models over the past few years and believe they will continue […]

    Continue reading...

    Blue Book Panel: Interview with Jason Durant Walker

    November 7, 2015

    Comments Off

    jasondurantwalker

    In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? Yes we expect to see growth. There was a temporary contraction in the CPA space as low-value direct response marketers and dubious publishers were […]

    Continue reading...

    Blue Ribbon Panel: Interview with JP Sauve

    November 5, 2015

    Comments Off

    JPsauve2

    How can an advertiser tell the difference between a good network and a poor one? Until an advertiser gets a taste of lead quality from a given network, it really is difficult to tell if the network is solid or full of risk. While not a foolproof method, taking two minutes to double check the […]

    Continue reading...

    Blue Book Panel: Interview with Erin Cigich

    October 30, 2015

    1 Comment

    erin-cigich

    In five years’ time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? In 5 years performance marketing as a whole will be bigger in the USA and internationally than it is now. Performance is the great […]

    Continue reading...

    Blue Ribbon Panel: Interview with Daryl Colwell

    October 28, 2015

    Comments Off

    darylcoldwell

    1.       In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? This is tough to predict.  What I can say for sure is that mobile will be a key growth factor. Consumers of all […]

    Continue reading...

    Blue Ribbon Panel: Interview with Matt Frary

    October 24, 2015

    Comments Off

    mattfrary

    1.       In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? We believe that the CPA model will dominate over time here in the United States as we are seeing more and more companies […]

    Continue reading...

    10 Things You Never Knew About LinkConnector

    January 31, 2013

    Comments Off

    LinkConnector

    LinkConnector is a network that has been getting increasingly good results in the Blue Book survey and so we took the chance recently to catch up with their CEO, Choots Humphries. The network has been around since 2004, making it one of the longest-established performance marketing platforms today. While they have always provided a fairly […]

    Continue reading...

    Can A New Tracking Platform Change The Industry?

    November 6, 2012

    Comments Off

    Tom Dietzel’s CPAWay and Incentivize networks have made a lot of friends in the industry over the last couple of years. Now he is preparing the launch of a new performance marketing tracking platform. We caught up with Tom to find out his views on where tracking platforms and the industry go from here. Revenue Performance: You have […]

    Continue reading...

    Q&A with LinkConnector on Event and Cookie Attribution

    August 29, 2012

    Comments Off

    Fig 1

    How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

    Continue reading...

    Sponsormob The Mobile CPA Network of the Future

    January 3, 2012

    Comments Off

    As the producer of the Blue Ribbon Awards For Excellence In Performance Marketing, Revenue Performance is always looking for up-and-coming companies with new solutions to offer. Sponsormob is one that we have been hearing about a lot recently, so we got together with COO and co-founder, Jet Patel, to find out what makes Sponsormob so hot.

    RP: Tell us a little about Sponsormob and how it got started.

    Continue reading...

    An Interview with JP Sauve of Max Bounty

    January 3, 2012

    Comments Off

    MaxBounty is a CPA network that has been a Blue Book Top 20 pick from the very beginning. Based in Canada, the network has weathered the storms of the last two or three years and come through stronger than ever. We recently caught up with the CEO, JP Sauve, to find out what makes MaxBounty tick.

    Continue reading...

    Revenue Performance Q&A with Pace Lattin

    May 5, 2011

    4 Comments

    Performance marketing is an industry full of interesting characters with rich back-stories, lots of ideas and a commitment to making things happen. Pace Lattin fits that description perfectly. He founded a leading online media publication, ADOTAS; he was a major player in the display advertising space and he now runs Inside The OfferVault, a newsletter focused on the CPA industry. He’s never short of an opinion, that’s for sure, so we were happy to catch up with him recently to find out what makes him run.

    Continue reading...