FTC Defense Attorney Provides Data Security Investigation Insights by Richard B. Newman, July 24, 2017 The Federal Trade Commission continues to provide insight into ways that businesses can minimize the risk of a data breach. In addition to analyzing FTC complaints and orders describing conduct alleged to have violated the FTC Act, the Commission provides press releases, business guidance publications, videos, speeches, workshops, reports, Business Blog posts, and other communications on how the FTC Act applies to data security. The FTC’s Start with Security provides some fundamental lessons learned from FTC cases and practical steps companies can take to safeguard sensitive data in their possession, beginning with the implementation of effective training procedures, securing sensitive information, addressing vulnerabilities and responding quickly to threats. The ten Start with Security principles: Start with security. Control access to data sensibly. Require secure passwords and authentication. Store sensitive personal information securely and protect it during transmission. Segment your network and monitor who’s trying to get in and out. Secure remote access to your network. Apply sound security practices when developing new products. Make sure your service providers implement reasonable security measures. Put procedures in place to keep your security current and address vulnerabilities that may arise. Secure paper, physical media and devices. Follow FTC defense attorney on LinkedIn. Richard B. Newman is an Internet marketing compliance and regulatory defense attorney at Hinch Newman LLP focusing on advertising and digital media matters. His practice includes conducting legal compliance reviews of advertising campaigns, representing clients in investigations and enforcement actions brought by the Federal Trade Commission and state Attorneys General, commercial litigation, advising clients on promotional marketing programs, and negotiating and drafting legal agreements. ADVERTISING MATERIAL. These materials are provided for informational purposes only and are not to be considered legal advice, nor do they create a lawyer-client relationship. No person should act or rely on any information in this article without seeking the advice of an attorney. Information on previous case results does not guarantee a similar future result. Hinch Newman LLP | 40 Wall St., 35thFloor, New York, NY 10005 | (212) 756-8777. Filed under: Blue Book, Revenue Tagged under: FTC defense attorney, FTC defense lawyer About the Author Richard B. Newman is an FTC defense lawyer at Hinch Newman LLP. He is a nationally recognized FTC defense lawyer and advertising compliance attorney. He regularly provides advertising counsel and represents clients in high-profile investigations (CIDs) and enforcement proceedings initiated by the Federal Trade Commission, state attorneys general, departments of consumer affairs, and other federal and state agencies with jurisdiction over advertising and marketing practices. Richard’s practice also concentrates upon transactional matters relating to the dissemination of national advertising campaigns, including the gamut of affiliate marketing, telemarketing, lead generation, list management and licensing agreements.