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http://mthink.com/dev/mthink/feedtest.xml en The Great Divide http://mthink.com/dev/mthink/affiliate-performance-marketing/great-divide <p>Over the last five years, almost all of the topics I&rsquo;ve written about focus on some aspect of performance-based advertising. My fascination with the subject stems from a desire to understand the role performance-based ads play in the broader ecosystem for advertisers, merchants and affiliates.</p> http://mthink.com/dev/mthink/affiliate-performance-marketing/great-divide#comments Jay Weintraub CPA Ad Networks Affiliate Marketing Click Fraud Co-reg CPA Networks Fraud Industry Trends Lead-Gen Paid Search PPC Wed, 16 Dec 2009 08:00:00 +0000 Jay Weintraub 1315 at http://mthink.com/dev/mthink Affiliate Program Multiplicity http://mthink.com/dev/mthink/affiliate-performance-marketing/affiliate-program-multiplicity <p>On various stages of their involvement with the affiliate marketing channel, merchants look in the direction of launching affiliate programs for the same products on multiple networks. The most common reasoning for this being that by so doing they will expand their affiliate reach, significantly improving chances of recruiting powerful affiliates across different networks.</p> http://mthink.com/dev/mthink/affiliate-performance-marketing/affiliate-program-multiplicity#comments Evgenii Prussakov Networks Affiliate Marketing Affiliate Networks Affiliate Recruitment CampaignManagement Fraud Merchants Wed, 16 Dec 2009 08:00:00 +0000 Evgenii Prussakov 1317 at http://mthink.com/dev/mthink Pushing For Luxury http://mthink.com/dev/mthink/affiliate-performance-marketing/pushing-for-luxury <p>Judging by the way our economy has plummeted in the last year, it seems the 2009 holiday season does not bode well for retailers &mdash; online or off.</p> <p>Tens of thousands of people are still getting laid off every week, the job market simply won&rsquo;t do us the kindness of opening up, and consumers are squeezing pennies so hard that Lincoln feels their pain.</p> <p>Given this collective reluctance to spend money on anything but essentials, where does that leave online luxury retailers? Better yet, where does that leave their affiliates?</p> http://mthink.com/dev/mthink/affiliate-performance-marketing/pushing-for-luxury#comments Paresh Vadavia Networks Affiliate Marketing Affiliate Networks Coupons Customer Experience Demographics Personalization Wed, 16 Dec 2009 08:00:00 +0000 Paresh Vadavia 1320 at http://mthink.com/dev/mthink Capitalizing on Fame http://mthink.com/dev/mthink/affiliate-performance-marketing/capitalizing-fame <p>Some say there&rsquo;s no such thing as an overnight success. Others believe everyone gets their 15 minutes of fame. I don&rsquo;t know about those old clich├ęs. But I do know someone who proved that worldwide fame can come quickly.</p><p>For Mia Michaels, who was already well known in the dance industry, being a part of the TV show So You Think You Can Dance exposed her magnetic personality to millions of primetime television viewers. After years of hard work, Michaels became an instant celebrity.</p> http://mthink.com/dev/mthink/affiliate-performance-marketing/capitalizing-fame#comments Pedro Sostre Tools Customer Experience Social Media Usability Website Design Thu, 22 Oct 2009 07:00:00 +0000 Pedro Sostre 1350 at http://mthink.com/dev/mthink Trends in Travel http://mthink.com/dev/mthink/affiliate-performance-marketing/trends-travel <p>With the economic downturn, many of us are tightening our belts. What does that mean for travel marketers? Are people still traveling? Should we downgrade our revenue expectations?</p><p>Here&rsquo;s some good news. According to a PhoCusWright report, the U.S. online travel market continues to grow at a pace that far exceeds the overall travel market. Travel is the No. 1 sector in the affiliate industry, and affiliate shoppers tend to buy more than the average shopper. So there are still many opportunities for affiliates in travel &ndash; especially when you focus on the trends.</p> http://mthink.com/dev/mthink/affiliate-performance-marketing/trends-travel#comments Lena Siana Huang For Beginners Affiliate Programs Business Models Comparison Shopping Content Management Coupons Demographics Industry Trends International Loyalty Programs Personalization Thu, 22 Oct 2009 07:00:00 +0000 numberssc 1356 at http://mthink.com/dev/mthink Raising Your Score http://mthink.com/dev/mthink/affiliate-performance-marketing/raising-your-score <p>Over the last seven to 10 years, paid search has proven to be a cost effective channel for affiliates and performance marketers alike to drive high quality leads while maintaining strong ROI. In fact, search engine marketing (SEM) frequently represents an inordinate portion of a performance marketer&rsquo;s business &ndash; often more than they care to admit.</p> http://mthink.com/dev/mthink/affiliate-performance-marketing/raising-your-score#comments Marc Barach CPA Adsense Adwords Keywords Organic Search Paid Search PPC SEO/SEM Thu, 22 Oct 2009 07:00:00 +0000 nylmaricru 1352 at http://mthink.com/dev/mthink Let's Get Personal http://mthink.com/dev/mthink/affiliate-performance-marketing/lets-get-personal <p>Imagine that you are shopping at a department store and you ask a salesperson for men&rsquo;s summer sandals and he takes you to the main entrance and drops you off. Your reaction?</p><p>There&rsquo;s a good chance you&rsquo;re frustrated. You probably think less of the store for its poor service. You&rsquo;re probably going to leave without buying any shoes. You might even tell your friends and family not to shop there.</p> http://mthink.com/dev/mthink/affiliate-performance-marketing/lets-get-personal#comments Josh James Etail Affiliate Marketing Analytics CampaignManagement Conversion Customer Experience Demographics Landing Pages Merchants Newsletters Optimization Thu, 22 Oct 2009 07:00:00 +0000 rraseputcur1979 1357 at http://mthink.com/dev/mthink Fighting the Nexus Tax http://mthink.com/dev/mthink/affiliate-performance-marketing/fighting-nexus-tax <p>If you&rsquo;re a performance marketer, you&rsquo;ve probably heard of the &ldquo;nexus&rdquo; tax laws that are being proposed in several states (also known as the Amazon tax). And you may be wondering if you should be concerned.</p><p>As I&rsquo;m learning, if something has to do with laws, taxes and politicians, you should be very concerned. Mostly this is because issues are subject to inaccuracies, complications and whims of those involved. And that has caused a lot of confusion over this issue.</p> http://mthink.com/dev/mthink/affiliate-performance-marketing/fighting-nexus-tax#comments Rebecca Madigan Archives Affiliate Marketing Industry Industry Trends Legal Taxation Thu, 22 Oct 2009 07:00:00 +0000 Rebecca Madigan 1351 at http://mthink.com/dev/mthink Tried and True Performance Strategies http://mthink.com/dev/mthink/affiliate-performance-marketing/tried-and-true-performance-strategies <p>There are a lot of ways to approach affiliate marketing. Here are a few of my favorite tips.</p><p><strong>Feature Co-branded Messaging &ndash;</strong><br />Among the fastest-growing areas of affiliate marketing, loyalty and cash-back sites have come to play an increasingly important role in affiliate programs. Given that these types of sites are responsible for delivering a huge number of sales and often have a very loyal member base to benefit from, maximizing conversions is obviously key.</p><p>How does one achieve this? Through co-branded initiatives.</p> http://mthink.com/dev/mthink/affiliate-performance-marketing/tried-and-true-performance-strategies#comments Paresh Vadavia For Beginners Making money Affiliate Marketing Affiliate Programs Branding Click-throughs Coupons Customer Experience Loyalty Programs Newsletters Website Design Thu, 22 Oct 2009 07:00:00 +0000 Paresh Vadavia 1348 at http://mthink.com/dev/mthink Drew's View http://mthink.com/dev/mthink/affiliate-performance-marketing/drews-view <p><em>Drew Ianni spends most of his time talking to the biggest names in performance marketing about the biggest trends. </em></p><p><em>So, what&rsquo;s his take on it all?</em></p><p>Anyone who&rsquo;s ever thrown a big party has known that nervous moment when you wonder: what if nobody shows up.</p> http://mthink.com/dev/mthink/affiliate-performance-marketing/drews-view#comments Drew Ianni People Advertising Agencies Industry Industry Trends Media Buying Thu, 22 Oct 2009 07:00:00 +0000 tiffanyna 1358 at http://mthink.com/dev/mthink