• Amazon's $4 Billion E-Commerce War Chest

    Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week.  His theme was the continuing ... Read Article

    Let’s Call it ‘Anti-social’ Media

    I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From ... Read Article

    Making the Pivot: The New Playing Field of Customer Experience Management

    The very best athletes shift the momentum of the game at critical moments, and as spectators this pivot can take our breath ... Read Article

    Transform Customer Data Into Profit

    A unified platform for analytics that can provide synergistic insights across marketing, sales and customer service is the key to achieving maximum value from customer ... Read Article

    Q&A with Brian Gramer: Marketing Automation Software Allows Companies to Manage, Design, Automate and Analyze Integrated Marketing Campaigns

    Marketing automation software allows you to perform both campaign management and execution. It helps marketing executives plan, create, manage, execute,automate, track and ... Read Article

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