• Amazon's $4 Billion E-Commerce War Chest

    Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week.  His theme was the continuing ... Read Article

    Let’s Call it ‘Anti-social’ Media

    I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From ... Read Article

    Report: Rakuten LinkShare Performance Marketing Study Uncovers Strong Growth Opportunities in $4.5B Industry

    Press Release  NEW YORK CITY – June 26, 2012 – Rakuten LinkShare today announced the results of a study it commissioned by ... Read Article

    The Interview: Wikia CEO Jimmy Wales

    The cofounder of the web’s fourth-largest site tells what’s wrong with our notions of performance-based advertising and user-generated content. It’s hard to ... Read Article

    Avaya Customer Interaction Suite and Enhanced Self-Service Keep Race Fans in the Driver”s Seat

    With centralized contact center reporting across all locations, you can learn about the business –how to improve a revenue stream, how to ... Read Article

    Making the Pivot: The New Playing Field of Customer Experience Management

    The very best athletes shift the momentum of the game at critical moments, and as spectators this pivot can take our breath ... Read Article

    Winning Back ”Lost” Customers: Who Do You Woo – and How?

    How many customers does your company lose every year? If you’re like the average company, up to 40 percent of your customers ... Read Article

    Transform Customer Data Into Profit

    A unified platform for analytics that can provide synergistic insights across marketing, sales and customer service is the key to achieving maximum value from customer ... Read Article

    Q&A with Brian Gramer: Marketing Automation Software Allows Companies to Manage, Design, Automate and Analyze Integrated Marketing Campaigns

    Marketing automation software allows you to perform both campaign management and execution. It helps marketing executives plan, create, manage, execute,automate, track and ... Read Article

    Customer Pyramid: A Proven CRM Strategy

    Customer marketing is a business method that uses process control techniques to measure, manage and improve customer performance and customer focus. Seventy ... Read Article

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