Value-based Customer Strategy (VCS): the New Frontier of Business Performance

mThink Knowledge - Posted on 14 January 1999

Authored by:

John Mathews;

PDF File:

FSW02E1042.pdf

Infact Research

The current woes of many a dotcom company serve to remind us that the only real game in town is deliveringprofitability and the long term prospect of profitability to keep shareholders satisfied. Commercial companiestoday are investment vehicles and they create a return on investment for their shareholders by beingprofitable, achieved from the difference between their costs and their revenue. In the main, profitability is created

About the Author

Title:

Managing Director and Drirector of Research

Infact Research

John Matthews is a Managing Director andDirector of Research for Infact Research, aEuropean IT industry and market analyst firmspecialising in customer relationship managementand information technology markets inthe European financial services sector. INFACTResearch carries out software/technologysearches and evaluations for technology users,and market research to assist technologycompanies with their marketing planning andmarketing communications.

Value-based Customer Strategy (VCS): the New Frontier of Business Performance

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