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Strategies And Solutions To Achieve Outstanding CRM


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mThink Knowledge - Posted on 05 October 2004

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Authored by: 
Inayat Allana;
Sabraish Kumar, Rapidigm
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Rapidigm
Rapidigm, a leading systems integrator, helps companies automatebusiness processes by implementing state-of-the-art CRM, ERP,e-business, and other information technology solutions with complexinterfaces to enterprisewide applications.

For well over three decades, Rapidigm has been an active partner in managing change and transforming our clients’ businesses by providing high quality, cost-effective business information solutions. Rapidigm’s CRM tools and processes are specifically designed to provide businesses with the ability to collect, analyze and share critical information across the enterprise. Our solutions will enable you to fully leverage customer relationships by seamlessly integrating customer interactions into your business. Our proven track record of successful implementations is testament to our reputation for delivering quality CRM solutions on time and within budget.

Rapidigm’s CRM Services

Rapidigm CRM can assist you with:

  • Strategy definition and best practices;
  • Business process assessment optimization and validation;
  • Software selection;
  • Turnkey implementation services;
  • Upgrades and enhancements;
  • Data cleansing, data migration, and integration services; and
  • Remote application administration services.

Our ability to evolve and be flexible in a dynamic business world is precisely why we’ve been successful for so long. Rapidigm has built alliances with the leading software and technology companies to deliver complete business process solutions. Rapidigm’s strength has always been the impeccable business and technology skills of our resources. Our flexible model of engagement lets the client choose our resources to be available for engagements at their location, off-site at one of our solutions centers, offshore at our development centers in India or a combination of these options.

Customer Case Study: Peoples Bancorp

Peoples Bancorp Inc., a diversified financial product and services company, wanted to deploy a comprehensive CRM solution that would provide a single view of customers across all divisions and product lines. Additional goals were to:

  • Improve customer service and customer retention;
  • Improve customer differentiation with emphasis on relationships and service and moving away from product differentiation;
  • Streamline sales and marketing processes using contact management, referrals management, and customer-facing activities management;
  • Improve customer profiling and segmentation for effective marketing campaigns; and
  • Achieve automated sales reporting at each level in the corporate hierarchy.

Rapidigm developed a CRM solution that integrated Siebel eFinance with eight existing legacy systems to create a single source of entry for all applications. As a result, Peoples Bancorp now has a 360-degree view of its customers and is able to streamline sales, service and marketing processes toward world-class best practices and efficiencies.

“We were able to complete our primary CRM initiative within an aggressive timeframe because of Rapidigm, who showed a high degree of technical and business process competence. Rapidigm was committed to helping us reach our goals and to making Peoples Bank successful.”

– Susan Corcoran, AVP/CRM Project Manager, Peoples Bancorp

About Rapidigm

Headquartered in Pittsburgh, with over 25 offices nationwide and two offshore centers, Rapidigm has progressively grown since 1968 to become one of the largest privately held companies in the country. Rapidigm delivers consulting and IT services through well-established practices that have the flexibility and autonomy to allow us to quickly and efficiently respond to the specific needs of our clients. To learn more about Rapidigm, visit www.rapidigm.com.

About the Author
Title: 
Director, CRM Practice
Rapidigm
Rapidigm, a leading systems integrator, helps companies automatebusiness processes by implementing state-of-the-art CRM, ERP,e-business, and other information technology solutions with complexinterfaces to enterprisewide applications.

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