OpinionLab
Are you part of the conversation your customers are having about you? OpinionLab provides Web 2.0 solutions to engage customers and build your brand.
OpinionLab: Providing the Leading Online 'Voice of the Customer' Business Solutions
OpinionLab is the global leader in Voice of Customer (VoC) feedback innovation, serving a prestigious client list that includes nearly half of Fortune 50 organizations such as Wal-Mart, Bank of America, Ford Motor Company, and many more. With real-time listening solutions for every brand touch point, this pioneering VoC platform invites consumers to share input in their own words, at anytime, from anywhere, helping organizations collect, understand, and leverage both structured and unstructured customer data. For over a decade, hundreds of the world’s leading brands have looked to the familiar [+] feedback symbol to better acquire, engage, and retain customers through an approach so streamlined it’s groundbreaking: listen always, listen everywhere. The result is actionable customer insight that sparks foundational improvement to companies’ products, people, and brands.
BUSINESS SOLUTIONS
OpinionLab offers the following types of solutions:
Website Optimization
- Allow Web users to provide continuous feedback on content, design and usability.
- Identify best- and worst-performing pages.
- Benchmark your website against your industry.
- Be the first to know about business intelligence for competitive, product or customer service opportunities.
Advanced Online Surveys
OpinionLab solutions enable you to easily and cost-effectively produce and publish online surveys from your web browser.
Online Advertising
- Minimize negative impact of hosted advertising on customer retention.
- Optimize ad messaging and placement to create positive brand equity.
Business Intelligence
OpinionLab solutions enable you to gain a better understanding of what customers need in terms of improved service levels as well as help you retain customers.
Intelligent Support™
This OpinionLab solution enables you to maximize opportunities to retain customers through real-time intervention.
Distributed Products
OpinionLab solutions let you monitor users' experiences with distributed products (such as mobile, gadgets, widgets and software) - data that can then be used as the basis for product improvement.
