Client

CIRI Tourism

History

CIRI Tourism leads America's Northwest as the largest family of travel and tourism operators. The company is owned and operated by Alaskans committed to providing visitors with innovative products, a high level of service, convenience and flexibility in vacation planning, and a unique perspective on Alaska Native heritage.

Their parent company, Cook Inlet Region, Inc. (CIRI) is one of 12 Alaska-based regional corporations established by Congress under the terms of the Alaska Native Claims Settlement Act (ANCSA) of 1971. CIRI is owned by approximately 6,900 Alaska Native shareholders of predominately Athabascan and southeast Indian, Inupiat and Yupik Eskimo, and Aleut descent. CIRI is currently one of Oneupweb's longest running clients having received optimization services for over 4 years.

Objective

CIRI created their online division to enhance their goal of becoming a global travel destination provider. To help showcase the wide variety of travel options, CIRI worked hard to produce a series of sites that allowed visitors to experience the adventure and beauty of the rugged northwest. When CIRI was ready to launch two new sites in 1997, they contacted Oneupweb to ensure the sites would be found by those looking for a great vacation. Both the Prince William Sound and Kenai Fjords sites sought new and return visitors to Alaska hoping to make them new travel customers.

Solution

To help Prince William Sound.com and Kenai Fjords.com increase their exposure and online bookings, Oneupweb worked hard to understand the uniqueness of each destination in order to target actual consumer search options. After a creating a Competitive and Key term Analysis, Oneupweb began to create an influential series of files that would extend the reach of the engines. By initially producing concrete Preferred Content Files, Oneupweb was able to create a foundation that will go through few changes and will support future files as needed.

Results

After four years, both sites are doing extremely well in the major engines. Their continued commitment to Oneupweb has helped CIRI stay ranked as the number one travel and tourism business in Alaska. Currently, the sites have proven themselves to be incredible assets to the company, as the majority of the bookings are now being generated through their sites. CIRI is looking forward to a capacity season and celebrating their best year of sales to date.

For more information contact
J. Pringle