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More Power to Your PLM Elbow


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mThink Knowledge - Posted on 14 June 2004

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Authored by: 
Stewart McKie;
Ventana Research
April 26, 2005 - Ventana Research believes that Product Lifecycle Management (PLM) and New Product Development and Introduction (NPDI) technology is essential to the success of the Converting innovation phase of innovation performance management (IPM). But the success of much PLM/NPDI effort depends on effective problem solving along the way. That’s why the availability of a problem-solving workbench within every PLM/NPDI package adds more power to your innovation elbow.

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The Theory of Inventive Problem Solving or TRIZ originated in the former USSR some decades ago. Intended for use in a scientific/engineering problem solving domain, it focuses on uncovering existing know-what, know-how, know-who and even know-when intellectual capital to help engineers solve product development problems by leveraging the effort of others. Although TRIZ principles are often applied at the conceptual stage of product development, it could equally well be applied to help generate innovation possibilities or realize more value from deliverables in the marketplace. Essentially TRIZ provides a means to create a repeatable problem-solving process that helps reduce the possibility that your supposed innovation effort is simply "reinventing the wheel" - at your cost.

Invention Machines' Goldfire Innovator is an example of a software application that enhances and extends the principles of TRIZ. Goldfire Innovator provides a problem-solving workbench that should be no more than a click away from the desktop of every product development engineer serious about improving their problem-solving competency. In essence Goldfire Innovator is a knowledge management engine with a focus on solving engineering problems in order to help create new products (innovate), uncover new uses for existing products (renovate) and reduce defects or improve quality in existing products (rehabilitate).

At the heart of Goldfire Innovator is a semantic query engine that leverages your internal local /personal and shared/corporate knowledge bases, various external patent databases and an integrated set of proprietary knowledge bases provided with the application to research a problem domain and then optimize a solution by applying root cause analysis, visual function modeling, TRIZ and value engineering principles. The semantic engine is not just a fancy keyword search engine but uses syntactical smarts to ensure that you see a different set of results when, for example, you use the word "power" as a noun or a verb. In effect each problem subject becomes its own knowledgebase in Goldfire Innovator allowing a genuinely deep investigation to be undertaken and importantly, developed and archived for future use.

Clearly defining a problem through visual function modeling supplies know-what knowledge, focused research via semantic queries helps to narrow the know-how knowledge, mapping patent citations builds a picture of know-who knowledge and proprietary innovation trend analysis helps to predict know-when conditions.

Assessment

Ventana Research sees Invention Machine's Goldfire Innovator as a useful knowledge management application that happens to be currently focused on helping engineers solve largely scientific problems. However the technology has other potential uses including as the engine for a collaborative effort to share knowledge and solve what are often in reality shared problems - for example in a networked business model such as supplier-sub contractor or even software vendor and reseller to improve part quality or service delivery. Problem solving is the genesis of much innovation - particularly the most common form, incremental innovation to existing products and services - and Goldfire Innovator will definitely provide a useful added dimension to your existing PLM/NPDI efforts.

About the Author
Title: 
Research Associate
Ventana Research
Stewart McKie is a European research associate based in the United Kingdom. He is focused on innovation performance management covering the processes of innovation awareness, creativity, ideation, delivery and commercialization. His experience includes over 22 years of designing, marketing and implementing business management solutions in conjunction with global software vendors and managers in multinational corporations. His publishing record includes six books, dozens of white papers and hundreds of articles. Stewart has a BA from University College London and is currently completing an MSc in Organizational Consulting at Ashridge business school.

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