Marketo: SophisticatedYet Easy B-to-B Marketing Software
Marketo provides sophisticated yet easy marketing software that helps business-to-business marketing professionals quickly drive revenue and improve accountability. Marketo automates lead generation campaigns and lead management activities including Email marketing, lead nurturing and lead scoring to help marketers generate more sales-ready leads, shorten sales cycles and improve conversion rates. Marketos on-demand products are easy to buy because they dont require complex implementation or up-front fees, easy to own because they dont require IT support, and easy to use without specialized technical skills or significant training.
Founded by Experts to Reinvent Marketing Software
Marketo was founded in 2006 by former Epiphany executives, including Epiphanys president and COO, chief technology officer, and vice president of marketing applications. They founded Marketo with the mission to reinvent marketing software by providing a complete enterprise marketing automation solution that was easy to use, easy to own and easy to buy.
Today, Marketo has over 70 customers in software, manufacturing, financial services and business services. A network of agency partnerships provides consulting, best practices and service bureau services. The Marketo Community and blog, found at blog.marketo.com, provides additional best practices and networking with fellow users and experts.
Key Capabilities
Built by marketing software experts, Marketo Lead Management provides everything marketers need to automate lead management activities:
- Lead Nurturing. Automate demand generation with drip marketing campaigns.
- Email Marketing. Dialogue with prospects using complete Email marketing functionality.
- Lead Scoring and Analytics. Track activity to understand lead interest and sales readiness; alert sales immediately when a target prospect visits the website.
- Event-Triggered Campaigns. Send the right message at the right time by tracking behaviors and triggering the appropriate marketing follow-up.
- Integrated Lead Database. Create a single view of all marketing interactions, including Email, Web visits, phone calls, webinars, and more.
- Landing Page Optimization and Forms. Create, publish and test targeted landing pages in minutes with a PowerPoint-like interface, including forms that recognize known visitors and de-duplicate leads.
- Deep CRM Integration. Automate tasks, trigger phone calls, track sales follow-up and measure campaign effectiveness from leads to opportunities to revenue.
- Marketing Analytics. Plan, measure and prove that marketing generates revenue with prebuilt reports and custom analytics.
WHY MARKETO?
Other demand generation applications require significant up-front investment, integration and training. Once implemented, programs are difficult to change and adapt, often requiring professional services to make changes. Marketo understands that marketers cannot predict future challenges and opportunities and need a dynamic campaign management tool that lets them easily adapt marketing programs as they review results and evolve goals.
Thats why Marketo Lead Management is so fast and easy to use. Because it is delivered as an on-demand marketing service and preintegrated with CRM systems, customers can run their first Marketo campaign in less than one day, with no extra fees for integration or training. Pricing is available on an annual, quarterly, or monthly basis, starting as low as $1,500 per month.
