The life industry is a major one, with millions of new policies written every year and many more likely to besold with government encouragement. This is a time of momentous change for financial services, faced with pressuresfrom consolidation, changing consumer tastes, demographics and, of course, technology. Noting that Âwinningin the age of technology is the theme of this journal, this paper will examine SkandiaÂs management of the techno-logicalchanges.