Business Profile: Nova Marketing, an advertising and promotions agency for retailers, provides strategic consulting and services for direct mail collateral and magazine advertising.

Primary Use: Digital Asset Management and Workflow Automation

Engage Product: Engage for Agencies

Benefits:

• User interface is well designed and easy to use, allowing Nova Marketing to quickly and easily implement advertisements and promotions for its clients

• Robust software is scalable and can grow as the Nova Marketing client roster grows, without the need to supplement software with additional hardware

• Top-notch, real-time reporting capabilities make ad tracking across multiple versions easy

• World-class, knowledgeable, and professional technical support and service keeps pace with company needs

Nova Marketing provides leading-edge advertising and marketing services to national and international retailers. In order to stay at the forefront of its industry, Nova Marketing utilizes the most advanced design and printing technologies available in the industry.

Background

From concept to print, technology has decreased creative development timelines from weeks to days, or days to hours.

As the advertising and printing industries adopt even more advanced technologies, Nova Marketing needed a solution that would enable the agency to stay ahead of the technology curve while also providing a unified system that incorporated its customers and vendors.

Challenges

The majority of programs are Mac-based, and final art is delivered to printers and publishers in a variety of formats and files (Zip disks, CDs or via FTP Web downloads). Agencies must find a universal system to store all of these images and files, without sacrificing the time and server space it takes to manually create and retrieve various file formats.

Once information was stored, Nova Marketing needed an effective and efficient way to retrieve and convert the files for a variety of uses. For example, Nova Marketing had full-time personnel dedicated solely to converting file types to PDF. Nova Marketing realized this was not a productive use of the agency’s resources.

Blurring boundaries between advertising agencies and in-house advertising departments ­ i.e., the same computers used to open and read agency-created art files for pre-press can also be used to perform design/layout tasks.

Nova Marketing was looking to improve production efficiencies while, at the same time, offer new services or capabilities to attract new clients as well as expand existing relationships.

Centralized Digital Asset Management and Workflow Automation System

Enter Engage for Agencies. Nova Marketing is using Engage for Agencies to automate the traffic flow of its client’s digital assets while providing centralized tracking and reporting functions.

With Engage for Agencies, Nova Marketing can:

• Access a fully integrated workflow and digital asset management system that ensures use of accurate, real-time product and pricing information

• Easily convert creative material into multiple language files for international marketing initiatives

• Quickly re-purpose and reuse images and documents to client Web sites and other advanced technologies

• Access accurate project status and workflow reports

Engage for Agencies provides a competitive edge by allowing clients to rapidly and reliably resize or adapt their creative material to suit specific media and channels. Using the Engage advertising production system, Nova Marketing’s clients can execute these changes online from their own offices.

Summary

With deployment of Engage for Agencies, Nova Marketing has solved several pressing business needs:

• Organizational efficiency

• Improved management of a growing work volume

• Protection and expansion of revenue from downstream creative services

• Strategic positioning that will increase the agency’s value with clients