Now that the dotcom bubble has burst, it has become easier for business leaders to see that the new Interneteconomy is not just about marketing websites or selling goods and services online. It is about a totally revolu-tionizedapproach to interacting with customers: complete, consistent care for all customer needs throughoutthe relationship lifecycle across all business functions, all contact points, and all communications media. Thisnew economy approach is what is often referred to as Âe-CRMÂ.
Now that the dotcom bubble has burst, it has become easier for business leaders to see that the new Interneteconomy is not just about marketing websites or selling goods and services online. It is about a totally revolu-tionizedapproach to interacting with customers: complete, consistent care for all customer needs throughoutthe relationship lifecycle across all business functions, all contact points, and all communications media. Thisnew economy approach is what is often referred to as Âe-CRMÂ.
