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DecisionPoint Solves Imation’s ERP Reporting Problems


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mThink Knowledge - Posted on 30 September 2002

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Authored by: 
Lisa Joy Rosner;
DecisionPoint Applications
Imation Corp. is a recognized global technology leader in removable data storage offerings. The company’s story of repeated struggles with inadequate results from its ERP applications is a familiar one among today’s big corporations. Large amounts of time and money are invested in the applications, but the promise – more and better-organized corporate data – goes undelivered. Instead of empowering executives, controllers, and managers to make critical business decisions quickly with current, accurate information, ERP systems often deliver less information than the system they replaced.

Imation Corp. is a recognized global technology leader in removable data storage offerings. The company's story of repeated struggles with inadequate results from its ERP applications is a familiar one among today's big corporations. Large amounts of time and money are invested in the applications, but the promise — more and better-organized corporate data — goes undelivered. Instead of empowering executives, controllers, and managers to make critical business decisions quickly with current, accurate information, ERP systems often deliver less information than the system they replaced.

The same was true with Imation Corp. until they reached DecisionPoint. Imation has had overwhelming success using DecisionPoint's Active Decision Support solution to effectively and confidently manage its financial performance. DecisionPoint's business suite has delivered comprehensive information to decision-makers when and how it's needed, generated answers to mission-critical business questions, and delivered a substantial ROI.

The Challenge

• Improve reporting time from a poorly performing ERP system requiring high maintenance.
• Lower costs with a solution that integrates with pre-existing tools and infrastructure.
• Avoid risks by maintaining historical company data and moving it off the ERP system.

Imation transitioned to Oracle's eBusiness Suite expecting to capitalize on increased knowledge from information that would now be intelligently stored and available for analysis. But Imation quickly discovered that the process of switching was not an easy one. Performance issues on the ERP system necessitated the need to move to an alternative reporting solution, and it was apparent there would soon be a need to purge ERP data from the ERP system and keep it available for reporting. Typical ERP systems have very few ways to purge information. The more company data that accumulates, the longer it takes for the ERP to run reports. This means important questions go unanswered or get delayed, and a company's performance suffers.

Furthermore, the standard reports delivered with Oracle were not very flexible. Imation could get answers about specific work orders, but couldn't do any cross-analysis. For example, it couldn't compare errant work orders, filter them by status or organization, or group variances by resource, item, or department. Accessing that information (changing the reports) was a painstaking process for the IT department, which decided to attack the problem by building a homegrown data warehouse solution. But it proved difficult both to maintain and support over time, and its performance was still inadequate.

Imation needed a Unix- and Oracle-based solution that would integrate with the ERP system and possibly replace the high-maintenance off-the-shelf tools being used in Imation's existing data warehouse, as well as supporting all of the Oracle Applications modules. The goal was threefold: buy a product that would minimize administration overhead; simultaneously integrate with tools in which lots of time and money had been invested; and deliver on the original promise of enabling better business through comprehensive, accurate insight into the company's own information.

The Solution

• Complete auto-configured data warehouse and decision support system implemented and functional in eight weeks.
• Business data, metrics, and reports mirroring Imation's business immediately available in usable, customized forms.
• Easily extendable solution grows with Imation, including legacy and SCM applications for a comprehensive end-to-end company view.

Imation previously spent a lot of time building and maintaining a data warehouse with homegrown and off-the-shelf tools, requiring a lot of time and money to build, integrate, and maintain. It was apparent that growing the data warehouse thusly would be prohibitively expensive and labor intensive. Imation simply couldn't afford it. Convinced the company could operate on a packaged ERP system, it decided on an active decision-support system with a packaged data warehouse to solve its reporting and analysis problems.

Imation turned to DecisionPoint and purchased an auto-configured data warehouse for Oracle Applications. The DecisionPoint warehouse also integrated Imation's other apps: Manugistics for supply chain planning, NextLinx for import/export issues, and lots of EDI data for purchase orders, shipping, and the like. The versatility of the solution allows for extraction and integration from multiple sources and enables unique drill-down and drill-across capabilities to all levels of detail. The General Ledger group, for example, can drill across into the subledger domains for Accounts Receivable, Accounts Payable, and Project Accounting information, meaning the solution easily extends across Imation's entire enterprise, allowing cross-sectional analysis for maximum business performance.

The technical aspects of the Active Decision Support solution included predefined analytics (star schemas), the associated source mappings for Oracle Applications, and a Source Expert that automatically reads setup information from the ERP system and tailors the data warehouse accordingly. Flexible, easily customized, and intuitive, the star schemas anchor the DecisionPoint platform. While IT professionals at customer sites spend anywhere from nine to 18 months designing a data warehouse, DecisionPoint's predesigned schemas let end users look at their data within days, rather than months. The solution also includes a data warehouse server for security, data management, and customization.

The Results

• $3 million in savings in the first year alone
• Eliminated at minimum 7,000 man hours per year
• 100 percent accuracy in generated metrics cut five days off DSO closing times

Imation is saving millions of dollars a year. Every year. The estimated savings from eliminating or reducing the need to develop new custom reports on the ERP system or upgrade ERP servers (reports offloaded to the DecisionPoint warehouse) is $450,000 a year, minimum. Eliminating or reducing report administration saves at least 7,000 hours a year. Eliminating the need to buy or develop an archival system to keep ERP data online once it is purged from the ERP systems saved $200,000 to $300,000. Reducing nonworking and nonreconcilable inventory, facilitating cash forecasting, and improving cash management saves another estimated $400,000 year. And the added visibility into spending information and leveraging that to rationalize supply base reduces expenditures 3 to 5 percent.

DecisionPoint also uncovered problem data and inaccurate reports from Imation's ERP system. As a result of this expanded visibility and increased accuracy, Imation's users now feel more confident in their generated metrics and reports, which are distributed globally across all divisions and departments. With new levels of insight, DSO's were reduced by five days. Instead of waiting to figure out how much money it is owed, Imation now collects on receivables much faster, increasing cash on hand.

Imation also avoided many customizations to its ERP system, a crucial, money-saving advantage when it upgraded to Oracle 11i. The company eliminated some custom business processes required for Oracle reporting, and data granularity is two orders of magnitude better than it was with Oracle. Tracking and capturing detail for calculating royalties, rebates, and required information enabled lucrative agreements with new partners, and faster access to customer information has improved customer service.

DecisionPoint's Active Decision Support solution gave Imation increased visibility into its operations at all levels, and the business processes are accordingly much more efficient, intuitive, and proactive. The solution has been easily scaled and customized to meet Imation's growing needs, and as the company expands, DecisionPoint's solution expands with it. It is a remarkable success for both sides, illuminating the benefits that can be had from supporting the ERP investment.

About the Author
Title: 
VP, Marketing
DecisionPoint Applications
DecisionPoint provides financial consolidation, analysis, and reporting software that maximizes corporate transparency, performance, and accountability and accelerates regulatory compliance.

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