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Content-Centric Solutions That Transform Your Online Business


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mThink Knowledge - Posted on 28 June 2007

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Authored by: 
Eunice Cardenas;
Interwoven
Content drives your business. It sharpensyour competitive edge. It connects people andopportunities. Harnessed well, it fuels businessgrowth.

Content drives your business. It sharpens your competitive edge. It connects people and opportunities. Harnessed well, it fuels business growth. Unlocking the value of content is what we do better than anyone.

Content Drives Your Business

Offers on your website, gains posted to an investment portfolio, new product descriptions for the fall catalog, critical client email, coming or going – content is the fast-changing fuel your organization runs and thrives on.

The way you work with content directly affects your success. It’s how you introduce new ideas faster, keep your customers happy and coming back for more, and empower your employees to function at their highest level.

But content can be challenging. Doubling in volume every 18 months and subject to greater legal scrutiny, it is increasingly difficult and more important to control.

Interwoven is uniquely qualified to untangle this problem. We built our reputation as the industry leader by helping organizations like yours manage content. By first tackling content in its most complicated form on the Web, we developed unmatched capability to handle content in complex environments. Visionaries from the beginning in Web and document collaboration, we continue to lead the global marketplace with deep domain expertise that helps you get the right content to the right people in the right context at the right time.

The world’s leading companies, professional services firms and governments use our solutions to reliably create and deliver time-sensitive materials, collaborate and communicate securely and accelerate time to market for campaigns and promotions. In fact, with nine of the 10 top global brands as customers, Interwoven is driving the businesses that drive the global economy.

Content Sharpens Your Competitive Edge

Content weaves in and out of your company, touching your business processes and running through many hands along the way. To get out fast and stay ahead of the competition you must provide your internal and external customers with personalized, relevant and up-to-date content every chance you get.

But in today’s complex world, many snags and detours can impede your progress. Customers are more sophisticated and require more meaningful information. Yet increasingly fragmented markets, communication channels and content sources make it difficult to find and engage with these customers in relevant two-way interactions.

Maintaining consistency and control across multiple domains in global organizations is a special challenge as content travels through time zones, switching languages and adjusting to cultural preferences en route.

Improving innovation, compliance and customer-relationship processes requires a solution that is as fluid and dynamic as your fast-changing, fast-growing business environment.

The more critical, volatile and extensive your content is, the more you need Interwoven, the proven expert in content management for complex environments.

“Achieving true e-commerce success is no easy task when you have to take into consideration multiple languages, cultures, consumer behavior and expectations. Interwoven provided us with the robust solution we needed to accomplish our e-commerce objectives for localized sites in key target markets. We look forward to building upon our strong partnership with Interwoven over the coming years.”
– Tim Davis, senior vice president, Commercial Development & Information Services, Hilton Hotels Corporation

Content Connects People and Opportunities

Presenting a targeted offer online, collaborating with clients and partners or resolving call center inquiries – these are high-impact moments when content and interactions connect. Each of these moments is an opportunity for you to provide a relevant and compelling experience that aligns your organization, drives customer acquisition and builds loyalty for your brand.

Interwoven provides content applications powered by a proven platform that unlocks opportunities at these critical intersections. Our flexible approach allows people across your organization to contribute and collaborate better. It automates content delivery to reduce costly and time-consuming errors. And it engages all audiences with content delivered in the right context.

As a result, you’ll be able to take full advantage of every promising moment – when your team identifies the next opportunity to expand a sale, your partner suggests a team effort to develop a new market or a customer visits your website or calls for support. You will empower your employees, drive innovation, boost customer satisfaction and ultimately speed time to revenue.

“Interwoven is our strategic vendor for enterprise content management, and its flexibility is allowing us to roll out solutions that will help us deliver better service to our guests and travel partners. This flexibility also makes it easier for people to do business with us.”
– Mike Sutten, CIO, Royal Caribbean Cruises

Content is here, there and everywhere – fueling more engaging, productive interactions inside and outside your organization.

Content Can Fuel Business Growth

Interwoven understands how content works and how people need to work with it – creating, accessing and delivering it within the organization and out to all the stakeholders involved. We design our solutions for ease of use with an intuitive approach providing convenience to employees, partners and other collaborative resources.

Deep and industry-specific, Interwoven solutions streamline your business processes to fuel growth on a global scale – from initial collaboration through design, production, sales, marketing, legal review, IT and service – for faster business impact. Retailers use our solutions to update and automatically deliver product descriptions and pricing across customer touch points, from shelf tags to point-of-sale receipts to online catalogs. Law firms use us to standardize client intake sessions and streamline partner casework. Healthcare providers use us to enable patients to better serve themselves with policy information on demand.

Our industry-leading service-oriented architecture is open for an easy fit with your changing IT environment. The highly flexible Interwoven platform lets you standardize, integrate and manage content from multiple sources across manual and automated processes. It also lets you control and distribute content to any destination at any time. Best in class for complex and dynamic environments, Interwoven solutions uniquely combine user-friendly simplicity with robust IT performance and scalability. That’s why the world’s most demanding organizations trust their critical content to Interwoven.

“Interwoven makes it possible for us to empower business users across our banks to easily contribute content, while still enabling us to maintain centralized control over brand integrity and help ensure that content adheres to the appropriate compliance regulations.”
– Renee McGuire, vice president of Enterprise Delivery, First National of Nebraska

We Unlock the Value of Content

Winning in today’s hypercompetitive times demands a game-changing approach. You need to make the most out of every moment where interactions and content intersect. But these moments are fleeting, so you must also move fast. Your edge comes with a solution that cuts through the complexity of your business and gives you the power to seize every opportunity on the spot.

Industry analysts consistently recognize us for our vision and leadership in our industry. Over 3,600 customers, including 23 of the 30 Dow Jones Industrials, 21 of the Forbes Global 30, three of the top five accounting firms and 64 of the top 100 U.S. law firms use Interwoven solutions to power their most critical business processes. Over 17,000 developers and more than 300 partners enrich and extend our offering.

Unlock the full value of your brand, your business and your future with Interwoven.

“Interwoven’s strategy gives it a leg up in business and persuasive-content-centric apps. The vendor’s focus on content-centric applications makes it a leader in business content and a high-scoring strong performer in persuasive content.”
– Forrester Research, “Forrester Wave™ Content-Centric Applications,” March 2006

About the Author
Title: 
Global Alliances
Interwoven

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