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Retail Publisher Strategy: Making The Leap to CPA & Lead-Gen

November 8, 2012

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Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or lead generation offers

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Lighting the Way

August 1, 2009

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Persistent climate change concerns, volatile energy prices and a growing awareness of technological advancement in energy are leading consumers across the globe to reconsider their role in the electric power value chain. Likewise, substantial increases in utility infrastructure investment are likely due to global demands for climate change mitigation; the need to support aging networks and generation plants; and proliferation of government stimulus plans for weakened economies.

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Future of Learning

January 1, 2009

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The nuclear power industry is facing significant employee turnover, which may be exacerbated by the need to staff new nuclear units. To maintain a highly skilled workforce to safely operate U.S. nuclear plants, the industry must find ways to expedite training and qualification, enhance knowledge transfer to the next generation of workers, and develop leadership talent to achieve excellent organizational effectiveness.

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Successful Smart Grid Architecture

January 1, 2009

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The smart grid is progressing well on several fronts. Groups such as the Grid Wise Alliance, events such as Grid Week, and national policy citations such as the American Recovery and Reinvestment Act in the U.S., for example, have all brought more positive attention to this opportunity. The boom in distributed renewable energy and its demands for a bidirectional grid are driving the need forward, as are sentiments for improving consumer control and awareness, giving customers the ability to engage in real-time energy conservation.

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Managing Communications Change

January 1, 2009

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Change is being forced upon the utilities industry. Business drivers range from stakeholder pressure for greater efficiency to the changing technologies involved in operational energy networks. New technologies such as intelligent networks or smart grids, distribution automation or smart metering are being considered.

The communications network is becoming the key enabler for the evolution of reliable energy supply. However, few utilities today have a communications network that is robust enough to handle and support the exacting demands that energy delivery is now making.

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Thinking Smart

January 1, 2009

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For more than 30 years, Newton- Evans Research Company has been studying the initial development and the embryonic and emergent stages of what the world now collectively terms the smart, or intelligent, grid. In so doing, our team has examined the technology behind the smart grid, the adoption and utilization rates of this technology bundle and the related market segments for more than a dozen or so major components of today’s – and tomorrow’s – intelligent grid.

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Be a People Person

January 1, 2009

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I have to admit it. Despite all the exciting new technologies out there, I am finding myself to be a people person when it comes to building smarter grids and more intelligent utilities. Granted, technology is rapidly developing and the utility industry is finding itself in the middle of more and more automation. However, people – from linemen to consumers – will remain critical components for delivering information-enabled energy.

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At Your Service

January 1, 2009

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Today’s utility companies are being driven to upgrade their aging transmission and distribution networks in the face of escalating energy generation costs, serious environmental challenges and rising demand for cleaner, distributed generation from both developing and digital economies worldwide.

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Measuring Smart Metering’s Progress

January 1, 2009

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Smart or advanced electricity metering, using a fixed network communications path, has been with us since pioneering installations in the US Midwest in the mid-1980s. That’s 25 years ago, during which time we have seen incredible advancements in information and communication technologies.

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