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Retail Publisher Strategy: Making The Leap to CPA & Lead-Gen

November 8, 2012

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Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or lead generation offers

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Lighting the Way

August 1, 2009

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Persistent climate change concerns, volatile energy prices and a growing awareness of technological advancement in energy are leading consumers across the globe to reconsider their role in the electric power value chain. Likewise, substantial increases in utility infrastructure investment are likely due to global demands for climate change mitigation; the need to support aging networks and generation plants; and proliferation of government stimulus plans for weakened economies.

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The Smart Grid Maturity Model

January 1, 2009

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The software industry has been using maturity models to define and measure software development capabilities for decades. These models have helped the industry create a shared vision for these capabilities. They also have driven individual software development organizations to set and pursue aggressive capabilities goals while allowing these groups to measure progress in reaching those objectives along the way.

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Managing the Plant Data Lifecycle

January 1, 2009

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Intelligent Plant Lifecycle Management
(iPLM) is the process of managing a
generation facility’s data and information
throughout its lifetime – from initial
design through to decommissioning. This
paper will look at results from the application
of this process in other industries
such as shipbuilding, and show how those
results are directly applicable to the
design, construction, operation and maintenance
of complex power generation
facilities, specifically nuclear and clean
coal plants.

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Surviving the Turmoil

January 1, 2009

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With the new administration talking about a trillion dollars of infrastructure investment, the time for the intelligent utility of the future is now. Political pressure and climate change are going to drive massive investments in renewable and clean energy and smart grid technology. These investments will empower customers through the launch and adoption of demand response and energy efficiency programs.

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Business Process Improvement

January 1, 2009

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In the past, the utility industry could consider itself exempt from market drivers like those listed above. However, today’s utilities are immersed in a sea of change. Customers demand reliable power in unlimited supply, generated in environmentally friendly ways without increased cost. All the while regulators are telling consumers to “change the way they are using energy or be ready to pay more,” and the Department of Energy is calling for utilities to make significant reductions in usage by 2020 [1].

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PHEVs Are on a Roll

January 1, 2009

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The electric vehicle first made its appearance about a century ago, but it is only in recent years – months, to be more precise – that it has achieved breakthrough status as, quite possibly, the single-most important technological development having a positive impact on society today.

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Future of Learning

January 1, 2009

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The nuclear power industry is facing significant employee turnover, which may be exacerbated by the need to staff new nuclear units. To maintain a highly skilled workforce to safely operate U.S. nuclear plants, the industry must find ways to expedite training and qualification, enhance knowledge transfer to the next generation of workers, and develop leadership talent to achieve excellent organizational effectiveness.

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Managing Communications Change

January 1, 2009

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Change is being forced upon the utilities industry. Business drivers range from stakeholder pressure for greater efficiency to the changing technologies involved in operational energy networks. New technologies such as intelligent networks or smart grids, distribution automation or smart metering are being considered.

The communications network is becoming the key enabler for the evolution of reliable energy supply. However, few utilities today have a communications network that is robust enough to handle and support the exacting demands that energy delivery is now making.

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