Website Design

Whether the worst is behind us or yet to come, we know for a fact that people’s spending habits have changed and won’t be changing back for some time. Everyone is watching their wallet and pinching pennies – making every dollar count. So what does that mean for us as marketers?

We still have products and services that people want and need, we just need to make sure our website visitors understand why they still want what we’re offering – tight pockets or not.

There are a lot of ways to approach affiliate marketing. Here are a few of my favorite tips.

Feature Co-branded Messaging –
Among the fastest-growing areas of affiliate marketing, loyalty and cash-back sites have come to play an increasingly important role in affiliate programs. Given that these types of sites are responsible for delivering a huge number of sales and often have a very loyal member base to benefit from, maximizing conversions is obviously key.

How does one achieve this? Through co-branded initiatives.

Some say there’s no such thing as an overnight success. Others believe everyone gets their 15 minutes of fame. I don’t know about those old clichés. But I do know someone who proved that worldwide fame can come quickly.

For Mia Michaels, who was already well known in the dance industry, being a part of the TV show So You Think You Can Dance exposed her magnetic personality to millions of primetime television viewers. After years of hard work, Michaels became an instant celebrity.

I am not a golfer- but I rented some clubs and hit at a driving range for the first time a few months ago. I had no clue what I was doing, but I happened to be standing next to someone who was in the middle of a lesson. I watched closely and tried to apply what the trainer was telling his student to make my swing better. After a few tries, I was consistently driving that sucker over 100 yards - with some sense of control to boot. I realize this is no great feat, but I was thrilled! This was much better than my initial attempts - some of which went backwards (don't ask...).

When customers start telling you that it's time to update your website, you've waited too long. That's the position that Chris George, CEO of Think First, was in when he emailed us asking to be considered for this edition of By Design Makeover.