Newsletters

As performance marketers, our lives and livelihoods are based on information – the latest and greatest. I’ve been in a few different businesses, but this is the first one where even close friends will often tell you nothing that will give you an edge.

As it was told to me by one of my mentors, “Telling somebody these things is the same as giving away money.” True enough. So, to get that money, I had to learn the hard way. Lots of money spent on learning.

There are a lot of ways to approach affiliate marketing. Here are a few of my favorite tips.

Feature Co-branded Messaging –
Among the fastest-growing areas of affiliate marketing, loyalty and cash-back sites have come to play an increasingly important role in affiliate programs. Given that these types of sites are responsible for delivering a huge number of sales and often have a very loyal member base to benefit from, maximizing conversions is obviously key.

How does one achieve this? Through co-branded initiatives.

Imagine that you are shopping at a department store and you ask a salesperson for men’s summer sandals and he takes you to the main entrance and drops you off. Your reaction?

There’s a good chance you’re frustrated. You probably think less of the store for its poor service. You’re probably going to leave without buying any shoes. You might even tell your friends and family not to shop there.