Metrics

YouTube celebrated its fifth birthday on Valentine's Day. The youtube.com domain name was first registered on 2/15/2005 and the site was bought by Google 20 months later for $1.65 billion.

After the jump check out the top five YouTube videos of all time, including a terrorist, a baby and a history lesson. Have you seen them all?

You can maximize the performance of your marketing campaigns by consolidating all of them under a single ad platform. This will save time on administrative tasks, offer comprehensive analytics on campaigns across multiple channels and help you optimize them accordingly. Affiliate software is in a unique position to consolidate campaigns from across different channels because it monitors the entire acquisition process. By supporting and tracking different marketing models and offering comparative reports, the right software will provide the intelligence you need to maximize your return.

I admit it - I'm a skinflint. Call me a tightwad, a miser - I don't care. Basically, I'm cheap. And even if you're not cheap by personality, you might need to conserve cash by necessity. If that's your situation, don't despair. The Internet is tailor-made for you. Internet marketing, and search marketing in particular, is the land of the free. So step up, you skinflints, and let's see what you can do for nothing.

When I say the word "marketing," what do you think of? Probably some kind of advertising - maybe a TV commercial for Coke. That's brand marketing, and it's gotten the lion's share of attention from marketers for decades.

Far fewer people are direct marketers - the folks behind the catalogs and mail solicitations that fill our mailboxes. If you know any direct marketers, you may want to hire them to run your search marketing campaigns. Let's look at the basics of direct marketing to find out why.

Steve DiPietro is amazed at how frequently he listens to prospective clients parroting clickthrough percentages, Web traffic statistics and conversion ratios with great enthusiasm but little-to-no understanding of their value to their organizations. Increasing a conversion rate from 12 to 15 percent can become a goal unto itself as marketers immersed in number crunching can lose sight of the fact that sales aren't also growing.