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Top 5 Takeaways Re. Twitter's New Advertising Platform
Twitter has made its move towards monetization and there are big opportunities for performance advertisers as a result..
In the last 48 hours they have announced a new performance advertising platform, new targeting capabilities via geo-location, and that Twitter now has 105 million registered users with 75% of traffic coming from outside Twitter.com.
Facebook's $350 million in Performance Advertising
As Facebook pushes to Win The Internet, its dazzling growth in usage is still to be reflected in profits, or even revenues. Accurate estimates of exactly what Facebook is bringing in are hard to come by but the best yet now comes from the Inside Facebook blog.
Google Kills Twitter
Google killed Twitter today. With the launch of Google Buzz they ruthlessly attacked Twitter’s weaknesses and quietly set the scene for subsequent creeping infiltration into Microsoft’s stronghold in the enterprise market. Buzz is a big deal.
2010: The Year Ahead
Let’s face it. 2009 is a year that many of us are pleased to put behind us. We want to look to the future. 2010 beckons. New mobile phones and tablet computers are appearing every week. We are seeing crazy-fast take-up of social media like Twitter, YouTube and Facebook. Add those developments to a rebounding economy and it all indicates an infl ection point: one of those moments in history when everything comes together to enable massive change and opportunity.
The Right Niche
With over 400 ad networks, segmentation has become a big part of successful performance marketing campaigns.
Katrina Toft loves sushi. So it’s only natural that the designer, a recent college graduate, started a blog about the Seattle sushi restaurants she haunts. Already, she’s making enough from BestSeattleSushi.com to feed her fish habit. Now, she’s working on a site for gamers.




