Landing Pages

Google is cracking down. Last month, Google filed a trademark infringement lawsuit against Pacific WebWorks and several others as part of an effort to stop fraudulent “Google Money” schemes. These are scammy offers that use Google’s brand to attract unsuspecting customers and then trap them into hard-to-break continuity programs, often via negative option contracts.

RP3.pdf

Whether the worst is behind us or yet to come, we know for a fact that people’s spending habits have changed and won’t be changing back for some time. Everyone is watching their wallet and pinching pennies – making every dollar count. So what does that mean for us as marketers?

We still have products and services that people want and need, we just need to make sure our website visitors understand why they still want what we’re offering – tight pockets or not.

Imagine that you are shopping at a department store and you ask a salesperson for men’s summer sandals and he takes you to the main entrance and drops you off. Your reaction?

There’s a good chance you’re frustrated. You probably think less of the store for its poor service. You’re probably going to leave without buying any shoes. You might even tell your friends and family not to shop there.

When customers start telling you that it's time to update your website, you've waited too long. That's the position that Chris George, CEO of Think First, was in when he emailed us asking to be considered for this edition of By Design Makeover.

In the May/June Affiliate's Corner column, I wrote about the ways super-affiliates prefer to be approached by affiliate program managers and merchants for the purpose of program recruitment.

Wooing a super-affiliate over drinks and dinner with offers of exclusive landing pages, significantly higher-than-advertised commission rates, or showering them with free product samples will certainly get their attention, but it does not guarantee that you will get the heavy hitters to join your program, however.