Demographics

As Facebook pushes to Win The Internet, its dazzling growth in usage is still to be reflected in profits, or even revenues. Accurate estimates of exactly what Facebook is bringing in are hard to come by but the best yet now comes from the Inside Facebook blog.

Twitter reasserted itself this week with the publication of two pieces of data designed to blow people's minds and a rumor that should send a little quiver of excitement up your leg (if you like that sort of thing).

With over 400 ad networks, segmentation has become a big part of successful performance marketing campaigns.

Katrina Toft loves sushi. So it’s only natural that the designer, a recent college graduate, started a blog about the Seattle sushi restaurants she haunts. Already, she’s making enough from BestSeattleSushi.com to feed her fish habit. Now, she’s working on a site for gamers.

Protecting Consumer Privacy

Legislators, online marketers and consumer privacy groups still struggle over the creation of mutually acceptable online privacy laws – although all see the need for some level of protection. A coalition of 10 consumer advocates and privacy groups called on Congress to limit companies’ ability to track Web users and serve them targeted ads. Two key proposals under debate are to establish a Do-Not-Track registry similar to the Do-Not-Call registry, and imposing a 24-hour limit to holding consumer data.

Judging by the way our economy has plummeted in the last year, it seems the 2009 holiday season does not bode well for retailers — online or off.

Tens of thousands of people are still getting laid off every week, the job market simply won’t do us the kindness of opening up, and consumers are squeezing pennies so hard that Lincoln feels their pain.

Given this collective reluctance to spend money on anything but essentials, where does that leave online luxury retailers? Better yet, where does that leave their affiliates?