Cover Stories

mThink ranks the Top 20 in new edition of BLUE BOOK

SAN FRANCISCO, CA; April 20, 2010 - Revenue Performance, the leading magazine and website devoted to performance advertising, has announced their new ranking of the BLUE BOOK Top 20 Performance Marketing Networks and Exchanges. The new Top 20 list is the result of aggregating expert views, traffic data, measures of industry influence, and a survey that went out to over 1000 publishers, advertisers, agencies and networks. 

Google is cracking down. Last month, Google filed a trademark infringement lawsuit against Pacific WebWorks and several others as part of an effort to stop fraudulent “Google Money” schemes. These are scammy offers that use Google’s brand to attract unsuspecting customers and then trap them into hard-to-break continuity programs, often via negative option contracts.

RP3.pdf

Despite the gloom hanging over the holiday shopping season, affiliates can boost sales by giving consumers what they crave: value. Last year, Kim Berry gave her husband Dennis a miter saw and a massage chair pad. He gave her a high-end juicer, a DNA test for their mixed-breed dog and jewelry. There were also plenty of smaller gifts under the tree, and they spent $1,200 on gifts for their parents, a grandmother, brothers, sisters, nieces and nephews.

Top interactive agencies and affiliates share their tricks for picking the right ad network. Conservatively estimated, there are upwards of 400 ad networks globally. There is a Japanese iPhone-only ad network and the recently launched Village Voice alternative weekly New York newspaper ad network – and everything in between. For ad agencies representing top brands, and for affiliates trying to make a living in the increasingly competitive world of performance marketing, picking the right one is critical to survival. Choosing poorly spells disaster for everyone.

Currently, looking for the money in social media marketing is like asking directions in a foreign land when you don't speak the language and don't know how the locals connect and communicate. Social media is commonly defined as comprising "primarily Internet-based tools for sharing and discussing information among human beings."