Affiliate Marketing

There was good news for media buyers today with the announcement that OpenX is moving aggressively to compete globally with Google’s DoubleClick AdEx and Right Media Exchange. OpenX is launching a new partnership in Japan with Dentsu, one of the top five ad agency and mar-coms companies in the world. 

Marketers with successful affiliate marketing programs know that the affi liate channel is a cost-effective way to drive incremental revenue. But as with any marketing strategy, if you don’t consistently apply best practices to your tactical efforts, you’re likely to have disappointing results. Here are ten things you should focus on to improve the performance of your affi liate marketing program:

Conferences are excellent opportunities for networking, relationship building and business development. As an affi liate, attending a conference requires a signifi cant investment of your time and money so you need to ensure that you maximize your experience and come home feeling rewarded and energized. Here are the fi ve most important things to keep in mind that will help you survive (and thrive!) at your next affi liate marketing event.

Set a Goal

If you are a US-based advertiser looking for a new revenue stream and new opportunities to build your brand, taking your affiliate program into the European market may be a great next step. In Europe, just as in the USA, CPA performance based marketing is gaining strength as consumers turn more and more towards coupons and cash back sites. And e-commerce generally is going from strength to strength in Europe.

Twitter’s Promoted Tweets program was launched in beta a couple of months back and first results are beginning to come in. On Wednesday online brokerage company Zecco released data on the engagement levels and effectiveness of their first 50 Promoted Tweets.