• Mastering Holiday CPA Campaigns: 5 Expert Tips For Success

    As the holiday season approaches, advertisers and publishers alike are gearing up for one of the most lucrative times of the year. ... Read Article

    FCC Says Ringless Voicemails Require Prior Consent

    “Ringless voicemails” are messages left in a consumer’s mailbox without ringing their cell phone. The Telephone Consumer Protection Act protects consumers from ... Read Article

    Copyright Attorney Discusses Advertiser Vicarious Liability for Social Media Influencer Infringement

    UMG Recordings, Inc. v. Vital Pharmaceuticals, Inc., 2022 WL 2670339 (S.D. Fla. July 11, 2022) involves a copyright infringement action brought by ... Read Article

    FTC Reminds Lead Generators Not to Misuse Sensitive Consumer Data

    Lead generators and digital marketers, beware.  The issue of legitimate data use, reasonable expectations, disclosures, affirmative consent, data privacy compliance and lead ... Read Article

    Use of Certain Technologies to Track Web Session Data May Violate Law

    Attention Lead Generators. The Ninth Circuit Court of Appeals recently held that use of certain technologies on a websites in order to ... Read Article

    Why The Speed of Relevance Can Help You Win

    Every crisis is an opportunity. This is not a new insight, but in 2022 it bears special significance.  The performance marketing industry ... Read Article

    CFPB Issues Warning About Contractual Gag Clauses and Consumer Reviews

    On March 22, 2022 the CFPB issued a policy statement on contractual “gag” clauses and fake review fraud.  While the bulleting indicates ... Read Article

    New Blue Book Results: Top 20 CPA Affiliate Networks For 2022

    Best CPA Network Overall: Perform[cb] Perform[cb] continue their multi-year run as our best-rated CPA network overall. They have been consistently assertive in the ... Read Article

    FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcoming

    Accountable Tech has recently filed a petition for an FTC rulemaking that would ban “surveillance advertising” as an “unfair method of competition.”  ... Read Article

    Shaping the Perfect Matchmaker for Content Creators

    It is now official: Content Creators and Influencers are the new MVPs in the web marketing game. Influencer marketing is today’s fastest-growing ... Read Article

    Removing Barriers for Influencers and Content Creators

    Whether the platform is Instagram, TikTok, Facebook, YouTube, a podcast, or a blog; influencers and content creators are at the top of ... Read Article

    8 Easy Ways To Refresh An Email Campaign

    Are You Regularly Updating Email Campaigns To Keep Customers Engaged? Publishers and advertisers know how important effective email strategies can be to ... Read Article

    Interview with Rakuten's CRO Jeff Wender

    There is a reason Rakuten Advertising has been consistently voted our #1 ranked CPS network. They offer a massive partner network; real-time, ... Read Article

    CPA MarTech Year In Review 2021

    As the year comes to a close, the Perform[cb] team is taking a moment to reflect on the tools and technology that ... Read Article

    How To Boost Sales & Incentivize Affiliates During The Holiday Season

    An affiliate program is designed to bring you niche traffic and new customers. It means that you already have a strong network ... Read Article

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