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Are You Asking for It? You’d Better!

September 10, 2013

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Ask For it

Affiliate Marketing is traditionally a sport played best by the big guys – the big beasts of the industry. Companies such as eBates, ShopAthome, RetailMeNot, Vertive or SurfMyAds always are near the top of any affiliate manager’s list when considering who should be targeted. Yet the truth is that there are often huge potential traffic […]

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The Next Generation of DirectTrack, Is DTX The Best Performance Marketing Platform of 2013?

February 4, 2013

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Revenue Performance – Product Review The Long-Lived Tracking Platform Has Just Launched An All-New Version. Is DTX The Best Performance Marketing Platform of 2013?   The marketplace for performance marketing tracking platforms has become crowded over the last few years with low-cost networkin-a-box software competing with established, enterprise-level applications that can run massive, globally distributed […]

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Partnerships, Partnerships, Partnerships!

January 14, 2013

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In a recent report titled Establish New Agency Partnerships, Forrester analyst David M. Cooperstein asserts, “Building a 21st century brand requires marketers to form new

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5 Performance Marketing Tips For Brand Managers

December 10, 2012

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 5 Branding Tips For Mangers

Performance marketing is not a mystery. It’s simply the culmination of decades of brand advertising experience. For the last century and more, the advertising

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Engage or Perish: The Choice Is Yours

May 18, 2008

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Like the Industrial Age, the Conversation Age (often referred to as Web 2.0) requires businesses to change and recognize that the status quo is unproductive and unacceptable. If your company is to remain competitive, increase market share and grow its business, the time to reinvent yourself is now. That means it’s time to invest in […]

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The Customer Advisory Board: A How-To Guide for The Internet Age

May 18, 2008

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Good market intelligence is imperative in today’s increasingly competitive environment. Product segments are commoditizing; product life cycles are shortening; and with smart competitors in almost every segment, CMOs and their teams need all the good market intelligence that they can get to develop and implement their marketing strategies. The question is, how do you get […]

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From Buy-In to Business Results

May 18, 2008

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Social media outlets are more than just another channel through which to deliver messages to the marketplace. Companies around the world are successfully using social media marketing strategies to understand consumer motivation and behaviors more deeply and to cultivate stronger loyalty – with demonstrable business results. But this emerging area faces barriers as early companies […]

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The New Pay-to-Play Model in the Blogosphere

May 18, 2008

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The old model of journalism is dying, at least online. Relationships between companies and media writers have been supplanted by a new business model. My European colleagues, particularly those in Germany, clued me in to how public relations “works” in their countries: If you want your material to appear in newspapers or magazines, you must […]

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HiveLive Inspires Brand Loyalty in Customers

May 18, 2008

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In an era of highly informed, plugged-in, web-savvy consumers, it’s no longer possible to “spin” your way into minds and hearts. Today’s companies need authentic ways to connect with customers. It’s the key to customer loyalty, the bedrock beneath every sustainable brand. For many businesses, the answer is found in company-sponsored customer communities. These online […]

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