Revenue Performance – Product Review The Long-Lived Tracking Platform Has Just Launched An All-New Version. Is DTX The Best Performance Marketing Platform of 2013? The marketplace for performance marketing tracking platforms has become crowded over the last few years with low-cost networkin-a-box software competing with established, enterprise-level applications that can run massive, globally distributed [...]
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February 4, 2013
January 14, 2013
In a recent report titled Establish New Agency Partnerships, Forrester analyst David M. Cooperstein asserts, “Building a 21st century brand requires marketers to form new
December 10, 2012
Performance marketing is not a mystery. It’s simply the culmination of decades of brand advertising experience. For the last century and more, the advertising
Whether you call it social media or consumer-generated content, there’s no debate over the accelerating popularity of Internet sites and forums where consumers share opinions and experiences about every product and service imaginable. From blogs and podcasts to wikis and social networks, social media allows consumers to rate and review products, advise fellow consumers and [...]
As marketing evolves into a two-way conversation that technology enables, it changes how we interact with customers and the value we offer the marketplace. Traditional marketing – based on interruption, forcing oneself on others and being loud and mostly irrelevant – becomes obsolete.
I consider this exciting. Some consider it scary. Many consider it a return to what marketing used to be about: people.
One in three Internet users say that their purchase decisions are swayed by sites with social content, according to a January 2007 survey conducted by Jupiter Research. These users in turn influence people they know, making it easy to see the tremendous impact community sites have on purchase decisions. The same study also shows that [...]
Web Associates produces award-winning creative and innovative online marketing delivered through a single technology layer.
A brand is infinitely more than a company logo and color scheme. Brands represent the ethos of organizations. Your brand should elicit a reaction from your customers and serve to connect with them on an emotional level. By building meaningful connections to your brand through compelling user experiences, whether online or off-line, you will effectively strengthen your overall brand perception.
Like the Industrial Age, the Conversation Age (often referred to as Web 2.0) requires businesses to change and recognize that the status quo is unproductive and unacceptable. If your company is to remain competitive, increase market share and grow its business, the time to reinvent yourself is now. That means it’s time to invest in [...]
Social media outlets are more than just another channel through which to deliver messages to the marketplace. Companies around the world are successfully using social media marketing strategies to understand consumer motivation and behaviors more deeply and to cultivate stronger loyalty – with demonstrable business results. But this emerging area faces barriers as early companies [...]