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Are You Asking for It? You’d Better!

September 10, 2013

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Ask For it

Affiliate Marketing is traditionally a sport played best by the big guys – the big beasts of the industry. Companies such as eBates, ShopAthome, RetailMeNot, Vertive or SurfMyAds always are near the top of any affiliate manager’s list when considering who should be targeted. Yet the truth is that there are often huge potential traffic […]

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The Next Generation of DirectTrack, Is DTX The Best Performance Marketing Platform of 2013?

February 4, 2013

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Revenue Performance – Product Review The Long-Lived Tracking Platform Has Just Launched An All-New Version. Is DTX The Best Performance Marketing Platform of 2013?   The marketplace for performance marketing tracking platforms has become crowded over the last few years with low-cost networkin-a-box software competing with established, enterprise-level applications that can run massive, globally distributed […]

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Partnerships, Partnerships, Partnerships!

January 14, 2013

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In a recent report titled Establish New Agency Partnerships, Forrester analyst David M. Cooperstein asserts, “Building a 21st century brand requires marketers to form new

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5 Performance Marketing Tips For Brand Managers

December 10, 2012

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 5 Branding Tips For Mangers

Performance marketing is not a mystery. It’s simply the culmination of decades of brand advertising experience. For the last century and more, the advertising

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The Rise of Social Sales and Marketing

May 18, 2008

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The jury is in. Evolution hasn’t really caught up with humanity’s highfalutin attitudes about our species’ uniqueness. Less than 100 years ago, human existence was purely about survival in most cultures. Our survival depended on our ability to work as a group. Like it or not, we are still essentially animals grouped in packs. We […]

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Monitor, Measure and Discover the Trends Influencing your Market

May 18, 2008

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Cymfony, a division of TNS Media Intelligence, tells brands and companies what people are saying about them whether the people are bloggers, traditional journalists or even influential consumers. By sifting and interpreting the millions of voices at the intersection of traditional and social media, Cymfony delivers insights that help companies identify the people, keep on […]

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Think Liquid

May 18, 2008

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Regardless of technological change, the future of social media will be dictated by the community’s rapid adoption of new media forms. Change occurs dynamically in online communities as new applications develop. Though behavior changes, relationships must be maintained. That means successful marketers must use flexible strategies as they move forward with their online efforts. At […]

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New Channels Help You Find Your Missing Audience

May 18, 2008

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If it’s getting harder to reach your target market with TV and online ad campaigns, it’s likely because your audience has left the building. Or it could be they’ve entered another world – a virtual world. But not to worry: you can still connect with them. Two emerging media platforms are addressing the major shifts […]

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Q&A: Dennis Morrow

May 18, 2008

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As director of information architecture and usability, Mr. Morrow leads Web Associates’ holistic approach to combining user interface design, human factors and usability practices, resulting in positive user experience initiatives for the agency’s family of global brands. PERFORM: What is the most common mistake you see companies making when it comes to their website design […]

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