Affiliate Marketing is traditionally a sport played best by the big guys – the big beasts of the industry. Companies such as eBates, ShopAthome, RetailMeNot, Vertive or SurfMyAds always are near the top of any affiliate manager’s list when considering who should be targeted. Yet the truth is that there are often huge potential traffic […]
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February 4, 2013
Revenue Performance – Product Review The Long-Lived Tracking Platform Has Just Launched An All-New Version. Is DTX The Best Performance Marketing Platform of 2013? The marketplace for performance marketing tracking platforms has become crowded over the last few years with low-cost networkin-a-box software competing with established, enterprise-level applications that can run massive, globally distributed […]
January 14, 2013
In a recent report titled Establish New Agency Partnerships, Forrester analyst David M. Cooperstein asserts, “Building a 21st century brand requires marketers to form new
December 10, 2012
Performance marketing is not a mystery. It’s simply the culmination of decades of brand advertising experience. For the last century and more, the advertising
Web Associates produces award-winning creative and innovative online marketing delivered through a single technology layer.
A brand is infinitely more than a company logo and color scheme. Brands represent the ethos of organizations. Your brand should elicit a reaction from your customers and serve to connect with them on an emotional level. By building meaningful connections to your brand through compelling user experiences, whether online or off-line, you will effectively strengthen your overall brand perception.
Regardless of technological change, the future of social media will be dictated by the community’s rapid adoption of new media forms. Change occurs dynamically in online communities as new applications develop. Though behavior changes, relationships must be maintained. That means successful marketers must use flexible strategies as they move forward with their online efforts. At […]
Like the Industrial Age, the Conversation Age (often referred to as Web 2.0) requires businesses to change and recognize that the status quo is unproductive and unacceptable. If your company is to remain competitive, increase market share and grow its business, the time to reinvent yourself is now. That means it’s time to invest in […]
Social media outlets are more than just another channel through which to deliver messages to the marketplace. Companies around the world are successfully using social media marketing strategies to understand consumer motivation and behaviors more deeply and to cultivate stronger loyalty – with demonstrable business results. But this emerging area faces barriers as early companies […]
In an era of highly informed, plugged-in, web-savvy consumers, it’s no longer possible to “spin” your way into minds and hearts. Today’s companies need authentic ways to connect with customers. It’s the key to customer loyalty, the bedrock beneath every sustainable brand. For many businesses, the answer is found in company-sponsored customer communities. These online […]