Affiliate Marketing is traditionally a sport played best by the big guys – the big beasts of the industry. Companies such as eBates, ShopAthome, RetailMeNot, Vertive or SurfMyAds always are near the top of any affiliate manager’s list when considering who should be targeted. Yet the truth is that there are often huge potential traffic […]
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February 4, 2013
Revenue Performance – Product Review The Long-Lived Tracking Platform Has Just Launched An All-New Version. Is DTX The Best Performance Marketing Platform of 2013? The marketplace for performance marketing tracking platforms has become crowded over the last few years with low-cost networkin-a-box software competing with established, enterprise-level applications that can run massive, globally distributed […]
January 14, 2013
In a recent report titled Establish New Agency Partnerships, Forrester analyst David M. Cooperstein asserts, “Building a 21st century brand requires marketers to form new
December 10, 2012
Performance marketing is not a mystery. It’s simply the culmination of decades of brand advertising experience. For the last century and more, the advertising
Good market intelligence is imperative in today’s increasingly competitive environment. Product segments are commoditizing; product life cycles are shortening; and with smart competitors in almost every segment, CMOs and their teams need all the good market intelligence that they can get to develop and implement their marketing strategies. The question is, how do you get […]
Whether you call it social media or consumer-generated content, there’s no debate over the accelerating popularity of Internet sites and forums where consumers share opinions and experiences about every product and service imaginable. From blogs and podcasts to wikis and social networks, social media allows consumers to rate and review products, advise fellow consumers and […]
The old model of journalism is dying, at least online. Relationships between companies and media writers have been supplanted by a new business model. My European colleagues, particularly those in Germany, clued me in to how public relations “works” in their countries: If you want your material to appear in newspapers or magazines, you must […]
As marketing evolves into a two-way conversation that technology enables, it changes how we interact with customers and the value we offer the marketplace. Traditional marketing – based on interruption, forcing oneself on others and being loud and mostly irrelevant – becomes obsolete.
I consider this exciting. Some consider it scary. Many consider it a return to what marketing used to be about: people.
On May 31, 2006, The New York Times published an article by columnist Thomas Friedman that featured some pointed criticism of General Motors. Friedman charged that GM’s promotion of SUVs was feeding America’s addiction to oil. Comparing GM to a “crack dealer” for oil dependency, he said the corporation is “more dangerous to America’s future” […]