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Are You Asking for It? You’d Better!

September 10, 2013

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Ask For it

Affiliate Marketing is traditionally a sport played best by the big guys – the big beasts of the industry. Companies such as eBates, ShopAthome, RetailMeNot, Vertive or SurfMyAds always are near the top of any affiliate manager’s list when considering who should be targeted. Yet the truth is that there are often huge potential traffic […]

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The Next Generation of DirectTrack, Is DTX The Best Performance Marketing Platform of 2013?

February 4, 2013

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Revenue Performance – Product Review The Long-Lived Tracking Platform Has Just Launched An All-New Version. Is DTX The Best Performance Marketing Platform of 2013?   The marketplace for performance marketing tracking platforms has become crowded over the last few years with low-cost networkin-a-box software competing with established, enterprise-level applications that can run massive, globally distributed […]

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Partnerships, Partnerships, Partnerships!

January 14, 2013

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In a recent report titled Establish New Agency Partnerships, Forrester analyst David M. Cooperstein asserts, “Building a 21st century brand requires marketers to form new

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5 Performance Marketing Tips For Brand Managers

December 10, 2012

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 5 Branding Tips For Mangers

Performance marketing is not a mystery. It’s simply the culmination of decades of brand advertising experience. For the last century and more, the advertising

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Addressing Online Social Networks

May 18, 2008

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One in three Internet users say that their purchase decisions are swayed by sites with social content, according to a January 2007 survey conducted by Jupiter Research. These users in turn influence people they know, making it easy to see the tremendous impact community sites have on purchase decisions. The same study also shows that […]

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Rally Software Engages With Customers for Product Innovation

May 18, 2008

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Rally Software (http://rallydev.com) is a software-as-a-service (SaaS) company that’s leading the market in providing products and services to help organizations realize the benefits of Agile development, one of the fastest growing trends in the technology industry. Agile development practices help organizations respond faster to changing market conditions through prioritization and collaboration. These same qualities are a top priority at Rally, which is why the company worked with HiveLive, Inc., to deploy an online user community.

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Amplify Your Brand Through The User Experience

May 18, 2008

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Web Associates produces award-winning creative and innovative online marketing delivered through a single technology layer.

A brand is infinitely more than a company logo and color scheme. Brands represent the ethos of organizations. Your brand should elicit a reaction from your customers and serve to connect with them on an emotional level. By building meaningful connections to your brand through compelling user experiences, whether online or off-line, you will effectively strengthen your overall brand perception.

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The Art of Creating A Community

May 18, 2008

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I admit it: I’m a user-group junkie. I got my first taste of user groups when I worked for Apple – speaking at their meetings was one of my great pleasures. Their members were unpaid, raging, inexorable thunder lizard evangelists for Macintosh and Apple II. These folks sustained Apple by supporting its customers when Apple […]

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Engage or Perish: The Choice Is Yours

May 18, 2008

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Like the Industrial Age, the Conversation Age (often referred to as Web 2.0) requires businesses to change and recognize that the status quo is unproductive and unacceptable. If your company is to remain competitive, increase market share and grow its business, the time to reinvent yourself is now. That means it’s time to invest in […]

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