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Are You Asking for It? You’d Better!

September 10, 2013

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Ask For it

Affiliate Marketing is traditionally a sport played best by the big guys – the big beasts of the industry. Companies such as eBates, ShopAthome, RetailMeNot, Vertive or SurfMyAds always are near the top of any affiliate manager’s list when considering who should be targeted. Yet the truth is that there are often huge potential traffic […]

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The Next Generation of DirectTrack, Is DTX The Best Performance Marketing Platform of 2013?

February 4, 2013

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Revenue Performance – Product Review The Long-Lived Tracking Platform Has Just Launched An All-New Version. Is DTX The Best Performance Marketing Platform of 2013?   The marketplace for performance marketing tracking platforms has become crowded over the last few years with low-cost networkin-a-box software competing with established, enterprise-level applications that can run massive, globally distributed […]

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Partnerships, Partnerships, Partnerships!

January 14, 2013

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In a recent report titled Establish New Agency Partnerships, Forrester analyst David M. Cooperstein asserts, “Building a 21st century brand requires marketers to form new

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5 Performance Marketing Tips For Brand Managers

December 10, 2012

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 5 Branding Tips For Mangers

Performance marketing is not a mystery. It’s simply the culmination of decades of brand advertising experience. For the last century and more, the advertising

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Monitor, Measure and Discover the Trends Influencing your Market

May 18, 2008

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Cymfony, a division of TNS Media Intelligence, tells brands and companies what people are saying about them whether the people are bloggers, traditional journalists or even influential consumers. By sifting and interpreting the millions of voices at the intersection of traditional and social media, Cymfony delivers insights that help companies identify the people, keep on […]

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New Channels Help You Find Your Missing Audience

May 18, 2008

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If it’s getting harder to reach your target market with TV and online ad campaigns, it’s likely because your audience has left the building. Or it could be they’ve entered another world – a virtual world. But not to worry: you can still connect with them. Two emerging media platforms are addressing the major shifts […]

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Q&A: Dennis Morrow

May 18, 2008

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As director of information architecture and usability, Mr. Morrow leads Web Associates’ holistic approach to combining user interface design, human factors and usability practices, resulting in positive user experience initiatives for the agency’s family of global brands. PERFORM: What is the most common mistake you see companies making when it comes to their website design […]

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Q&A: John Kembel

May 18, 2008

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John Kembel is a leader in the design thinking movement, which advocates an experience-centered approach to product design and places design at the center of corporate performance. Mr. Kembel is also a consulting associate professor and strategy board member for the Hasso Plattner Institute of Design at Stanford University. PERFORM: What exactly is a customer […]

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Q&A: Keith Pigues

May 18, 2008

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Keith Pigues is chairman of the board of directors for the Business Marketing Association International and a member of the Executive Leadership Council. In 2007, he received the Frost &Sullivan Marketing Lifetime Achievement Award and was recognized by B2B Magazine as one of the leading senior marketing practitioners. Since 2007, Mr. Pigues has served as […]

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