Affiliate Marketing is traditionally a sport played best by the big guys – the big beasts of the industry. Companies such as eBates, ShopAthome, RetailMeNot, Vertive or SurfMyAds always are near the top of any affiliate manager’s list when considering who should be targeted. Yet the truth is that there are often huge potential traffic […]
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February 4, 2013
Revenue Performance – Product Review The Long-Lived Tracking Platform Has Just Launched An All-New Version. Is DTX The Best Performance Marketing Platform of 2013? The marketplace for performance marketing tracking platforms has become crowded over the last few years with low-cost networkin-a-box software competing with established, enterprise-level applications that can run massive, globally distributed […]
January 14, 2013
In a recent report titled Establish New Agency Partnerships, Forrester analyst David M. Cooperstein asserts, “Building a 21st century brand requires marketers to form new
December 10, 2012
Performance marketing is not a mystery. It’s simply the culmination of decades of brand advertising experience. For the last century and more, the advertising
As marketing evolves into a two-way conversation that technology enables, it changes how we interact with customers and the value we offer the marketplace. Traditional marketing – based on interruption, forcing oneself on others and being loud and mostly irrelevant – becomes obsolete.
I consider this exciting. Some consider it scary. Many consider it a return to what marketing used to be about: people.
Keith Pigues is chairman of the board of directors for the Business Marketing Association International and a member of the Executive Leadership Council. In 2007, he received the Frost &Sullivan Marketing Lifetime Achievement Award and was recognized by B2B Magazine as one of the leading senior marketing practitioners. Since 2007, Mr. Pigues has served as […]
One in three Internet users say that their purchase decisions are swayed by sites with social content, according to a January 2007 survey conducted by Jupiter Research. These users in turn influence people they know, making it easy to see the tremendous impact community sites have on purchase decisions. The same study also shows that […]
Rally Software (http://rallydev.com) is a software-as-a-service (SaaS) company that’s leading the market in providing products and services to help organizations realize the benefits of Agile development, one of the fastest growing trends in the technology industry. Agile development practices help organizations respond faster to changing market conditions through prioritization and collaboration. These same qualities are a top priority at Rally, which is why the company worked with HiveLive, Inc., to deploy an online user community.
Web Associates produces award-winning creative and innovative online marketing delivered through a single technology layer.
A brand is infinitely more than a company logo and color scheme. Brands represent the ethos of organizations. Your brand should elicit a reaction from your customers and serve to connect with them on an emotional level. By building meaningful connections to your brand through compelling user experiences, whether online or off-line, you will effectively strengthen your overall brand perception.