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Are You Asking for It? You’d Better!

September 10, 2013

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Ask For it

Affiliate Marketing is traditionally a sport played best by the big guys – the big beasts of the industry. Companies such as eBates, ShopAthome, RetailMeNot, Vertive or SurfMyAds always are near the top of any affiliate manager’s list when considering who should be targeted. Yet the truth is that there are often huge potential traffic […]

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The Next Generation of DirectTrack, Is DTX The Best Performance Marketing Platform of 2013?

February 4, 2013

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Revenue Performance – Product Review The Long-Lived Tracking Platform Has Just Launched An All-New Version. Is DTX The Best Performance Marketing Platform of 2013?   The marketplace for performance marketing tracking platforms has become crowded over the last few years with low-cost networkin-a-box software competing with established, enterprise-level applications that can run massive, globally distributed […]

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Partnerships, Partnerships, Partnerships!

January 14, 2013

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In a recent report titled Establish New Agency Partnerships, Forrester analyst David M. Cooperstein asserts, “Building a 21st century brand requires marketers to form new

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5 Performance Marketing Tips For Brand Managers

December 10, 2012

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 5 Branding Tips For Mangers

Performance marketing is not a mystery. It’s simply the culmination of decades of brand advertising experience. For the last century and more, the advertising

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From Buy-In to Business Results

May 18, 2008

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Social media outlets are more than just another channel through which to deliver messages to the marketplace. Companies around the world are successfully using social media marketing strategies to understand consumer motivation and behaviors more deeply and to cultivate stronger loyalty – with demonstrable business results. But this emerging area faces barriers as early companies […]

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HiveLive Inspires Brand Loyalty in Customers

May 18, 2008

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In an era of highly informed, plugged-in, web-savvy consumers, it’s no longer possible to “spin” your way into minds and hearts. Today’s companies need authentic ways to connect with customers. It’s the key to customer loyalty, the bedrock beneath every sustainable brand. For many businesses, the answer is found in company-sponsored customer communities. These online […]

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Listening and Participating

May 18, 2008

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Social media is providing marketers with an array of tools and opportunities that offer an unusual entrée into understanding the good, bad and ugly of how customers use and perceive brands, your company and even your employees. In today’s world, it is increasingly critical to understand your specific customer needs and to build business relationships […]

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Monitor, Measure and Discover the Trends Influencing your Market

May 18, 2008

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Cymfony, a division of TNS Media Intelligence, tells brands and companies what people are saying about them whether the people are bloggers, traditional journalists or even influential consumers. By sifting and interpreting the millions of voices at the intersection of traditional and social media, Cymfony delivers insights that help companies identify the people, keep on […]

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New Channels Help You Find Your Missing Audience

May 18, 2008

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If it’s getting harder to reach your target market with TV and online ad campaigns, it’s likely because your audience has left the building. Or it could be they’ve entered another world – a virtual world. But not to worry: you can still connect with them. Two emerging media platforms are addressing the major shifts […]

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