Archive | Strategy 2.0 RSS feed for this section

Businesses Exist to Make Order Out of Chaos.

July 16, 2015

0 Comments

Order out of Chaos

Tom Goodwin, SVP of Havas Media, published a fascinating article on TechCruch a few months ago that helps put that concept in perspective in today’s world. “Uber, the world’s largest taxi company, owns no vehicles,” he said. “Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. […]

Continue reading...

Incentive Marketing Scientists?

June 3, 2015

Comments Off

image001

 When we think about incentive CPA marketing, we tend to think about lower quality and invasive tools. Not so says, CEO of CPAlead and ContentLocking.com, Peter Tarr “We run both an incentive (ContentLocking.com) and non-incentive network (CPAlead). The quality concerns may have applied back when we invented the Content Locker in 2009, but we’ve had […]

Continue reading...

Secrets of Social Media Conversion

November 27, 2014

Comments Off

Social Media Conversion

Social media traffic is cost-effective and highly scaleable but only if you know how to make it convert. The social media conversion funnel is different to the one that many of us are used to but, if it’s executed properly, a conversion-centered social media strategy can yield real ROI. The idea that social media traffic doesn’t convert […]

Continue reading...

Five Steps to Better Ad Performance Measurement

September 9, 2014

Comments Off

Better Ad Performance

The importance of precise ad performance measurement has been steadily increasing within the past years. Since ad serving technologies are developing at a more rapid pace now, businesses find many more opportunities to improve their measurement strategies and optimize their digital ad performance. The world’s marketing experts suggest numerous tactics which help make ad measurement […]

Continue reading...

Jumpstarting Your Mobile Affiliate Strategy – the 7 Keys to Success

December 10, 2013

Comments Off

Jumpstarting Your Mobile Affiliate Strategy

With the new year right around the corner, it’s likely you’ve heard Morgan Stanley’s

Continue reading...

What Affiliate Marketing Can Learn From “The Voice”

December 10, 2013

Comments Off

Hey advertisers! Do you judge your traffic the right way? Are you using the right metrics? Do you know which ones really count? Are you choosing the right affiliates, networks, and distribution partners? To use the metaphor of the TV show, The Voice, what makes you turn your chair around? I usually don’t get into […]

Continue reading...

Matomy Media Group Announces Intent to Build Mobile Media Buying Offering on the AppNexus Platform

November 25, 2013

Comments Off

Appnexus

Press Release NEW YORK and TEL AVIV — November 25, 2013 — Global performance marketing company Matomy Media Group today announced a new partnership with AppNexus to build an industry-first mobile performance capability for media buyers. AppNexusoffers the online advertising industry’s most powerful, open and customizable advertising technology platform. Matomy’s new performance-based mobile media buying […]

Continue reading...

Content Locking as an Alternative Monetization Method

November 20, 2013

Comments Off

Content Locking

Providing they begin with a properly optimized site, unique content, natural link building and the inclusion of a few paid traffic sources, most sites have a chance to

Continue reading...

360 Days in the Life of Performance Marketing

November 12, 2013

Comments Off

The past year was tumultuous for the industry; 2014 should be better but it won’t be without its speed bumps. As this issue of Revenue+Performance highlights the best

Continue reading...