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Five Steps to Better Ad Performance Measurement

September 9, 2014

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Better Ad Performance

The importance of precise ad performance measurement has been steadily increasing within the past years. Since ad serving technologies are developing at a more rapid pace now, businesses find many more opportunities to improve their measurement strategies and optimize their digital ad performance. The world’s marketing experts suggest numerous tactics which help make ad measurement […]

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Jumpstarting Your Mobile Affiliate Strategy – the 7 Keys to Success

December 10, 2013

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Jumpstarting Your Mobile Affiliate Strategy

With the new year right around the corner, it’s likely you’ve heard Morgan Stanley’s

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What Affiliate Marketing Can Learn From “The Voice”

December 10, 2013

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Hey advertisers! Do you judge your traffic the right way? Are you using the right metrics? Do you know which ones really count? Are you choosing the right affiliates, networks, and distribution partners? To use the metaphor of the TV show, The Voice, what makes you turn your chair around? I usually don’t get into […]

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Matomy Media Group Announces Intent to Build Mobile Media Buying Offering on the AppNexus Platform

November 25, 2013

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Appnexus

Press Release NEW YORK and TEL AVIV — November 25, 2013 — Global performance marketing company Matomy Media Group today announced a new partnership with AppNexus to build an industry-first mobile performance capability for media buyers. AppNexusoffers the online advertising industry’s most powerful, open and customizable advertising technology platform. Matomy’s new performance-based mobile media buying […]

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Content Locking as an Alternative Monetization Method

November 20, 2013

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Content Locking

Providing they begin with a properly optimized site, unique content, natural link building and the inclusion of a few paid traffic sources, most sites have a chance to

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360 Days in the Life of Performance Marketing

November 12, 2013

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The past year was tumultuous for the industry; 2014 should be better but it won’t be without its speed bumps. As this issue of Revenue+Performance highlights the best

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The Number One Cause of Checkout Abandonment

November 4, 2013

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Shopping Cart Abandonment

What is the single most common question asked by online shoppers before they actually make a purchase? The answer is, ‘What are my shipping costs?’ So why do some retailers find necessary to bury delivery costs until the last cart screen? Unacceptable shipping cost is the #1 factor in shopping cart abandonment, to the extent […]

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Clickbooth Expands into Related Content Market

November 4, 2013

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Clickbooth Logo

Press Release Clickbooth Announces Launch of RevContent, the Content Monetization Platform Sarasota, Florida (November 4th, 2013) – Clickbooth, the long-established performance-based online marketing company, announced today the release of RevContent, the next phase of their cost per click product formerly known as CBCPC. The evolved brand more accurately represents what the product has become, an […]

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36 Revenue Marketing Rock Stars Take Center Stage at REVTalks 2014

November 4, 2013

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REvTalk2014

Press Release Hear Personal Stories of Challenge & Triumph during Inaugural Revenue Marketing Summit, January 27 ATLANTA, GA (November 4, 2013) – The Pedowitz Group, the global leader in Revenue Marketing Transformation™, announces its first Revenue Marketing™ Summit, REVTalks, to be held at the San Francisco Marriott Marquis on January 27, 2014. REVTalks is the […]

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