• The Future of Performance Marketing: More Consolidation & Better Social Media Lead Generation

    Three seemingly disparate events this year — the closing of the Google Affiliate Network (GAN), Facebook introducing CPA buys and Twitter launching

    Firefox and Third Party Cookie Blocking

    Web browser developer Mozilla has made it clear that at some point in the near future they will implement third party cookie ... Read Article

    The 6 Most Common Mobile Optimization Mistakes & How To Avoid Them

    It is predicted that over half of all worldwide traffic will come from mobile devices by 2015. Mobile usage and growth statistics ... Read Article

    No Growth for CJ As ValueClick Takes A Pounding

    Commission Junction’s parent company,  ValueClick lost almost 20% of its value this week after announcing poor Q2 results. The only bright spot ... Read Article

    Apple's Woes Are Good For Performance Marketers

    It has been an article of faith for many mobile marketers that virtually all the profits are to be made from consumers ... Read Article

    Matomy Maximizes Mobile Media Buying with Mobit

    Matomy Media Group today launched a new mobile media buying platform called Mobit, offering conversion tracking, sophisticated campaign optimization and near-realtime reporting. ... Read Article

    MediaWhiz Retires MonetizeIt Brand – Expands Campaigns Worldwide

    The acquisition of MediaWhiz by Matomy Media Group has been one of the big stories for the last few months and its ... Read Article

    Thoughts On Google Affiliate Network Closing

    If you haven’t heard already, yesterday GAN announced that they will be winding down their operations over the next few months. To ... Read Article

    Why Native Ads And Programmatic Platforms Will Boost Content Advertising

    Two of the more recent innovations to come along in online advertising, native ads and programmatic platforms, are changing the content advertising ... Read Article

    New Report: eCommerce On Mobile Ready To Boom

    comScore’s 2013 Mobile future In Focus report was released on Thursday and delivers up-to-date insights into the state of the mobile marketplace. ... Read Article

    LinkConnector Merchant Offers Go Viral with the Network’s Newest Technology, Shareable Offers

    Press Release LinkConnector’s Newest Technology, Shareable Offers, Gives Consumers the Ability to Dynamically Share Offers from Affiliate Sites, Giving Merchant Offers and ... Read Article

    Amazon's $4 Billion E-Commerce War Chest

    Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week.  His theme was the continuing ... Read Article

    The Next Generation of DirectTrack, Is DTX The Best Performance Marketing Platform of 2013?

    Revenue Performance – Product Review The Long-Lived Tracking Platform Has Just Launched An All-New Version. Is DTX The Best Performance Marketing Platform ... Read Article

    SmarterChaos.com Forges Strategic Alliance with Credit.com

    Press Release SmarterChaos.com LLC – Castle Rock, CO — 1/11/2013 — The Premier Affiliate Marketing and Online Performance Management Agency is pleased ... Read Article

    Retargeting Will Transform Mobile Marketing in 2013

    The hurdles were high but now – for the first time – mobile retargeting on a global scale has become a reality. ... Read Article

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