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The Future of Performance Marketing: More Consolidation & Better Social Media Lead Generation

August 28, 2013

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Three seemingly disparate events this year — the closing of the Google Affiliate Network (GAN), Facebook introducing CPA buys and Twitter launching

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Matomy Maximizes Mobile Media Buying with Mobit

July 29, 2013

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Mobit by Matomy

Matomy Media Group today launched a new mobile media buying platform called Mobit, offering conversion tracking, sophisticated campaign optimization and near-realtime reporting. The introduction of Mobit, described as a “smart tracking and analysis tool for mobile affiliates and media buyers,” comes during a period of rapid expansion for Matomy following the recent acquisition of US-based […]

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Why Native Ads And Programmatic Platforms Will Boost Content Advertising

March 20, 2013

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Your Ad

Two of the more recent innovations to come along in online advertising, native ads and programmatic platforms, are changing the content advertising landscape. Industry

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Google Profits Down 20% As CPC Plummets 15%

October 22, 2012

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  The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused […]

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Vibrant Redesigns The Most Annoying Ads In The World

September 27, 2012

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Vibrant Media claims to reach 300 million unique users a month with its remarkably irritating in-text ad units. The good news is that they are redesigning them to reduce the annoyance factor and provide advertisers with more impact. Vibrant CEO Cella Irvine says: the redesign falls into three general areas — moving beyond “highlighted keywords” […]

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Digital Media Agency MediaWhiz Promotes Riff & La Peruta to Senior Executive Roles

September 27, 2012

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Press Release Adam Riff and Steve La Peruta promoted to senior vice president roles overseeing digital strategy and technology NEW YORK and FORT LAUDERDALE, Fla. (September 27, 2012) — MediaWhiz, a leading full-service integrated digital media agency, today announced the promotion of Adam Riff and Steve La Peruta as senior vice presidents in charge of […]

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Achieving ROI With Social Media

September 20, 2012

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At a time when pretty much every organization or affiliate has a social media presence, it’s amazing how many don’t have any idea how to make it pay for itself. Key performance indicator (KPI) is the term of art for the metrics that matter. Webtrends identifies the most important KPIs: “What are the key performance […]

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Big Bucks, Bad Business: Who’s Getting Google-Slapped and Why

January 27, 2010

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Google is cracking down. Last month, Google filed a trademark infringement lawsuit against Pacific WebWorks and several others as part of an effort to stop fraudulent “Google Money” schemes. These are scammy offers that use Google’s brand to attract unsuspecting customers and then trap them into hard-to-break continuity programs, often via negative option contracts.

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Addressing Online Social Networks

May 18, 2008

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Social networking has always been about people who trust one another coming together for support, reassurance and insight to provide and defend a common coveted space. Recently, new tools like LinkedIn, Facebook, MySpace and local city sites have moved the speed, reach and enhanced trust of social networking to unparalleled levels. Social networking sites are […]

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