Two of the more recent innovations to come along in online advertising, native ads and programmatic platforms, are changing the content advertising landscape. Industry
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March 20, 2013
October 22, 2012
The day’s big news of Google’s precipitous drop in share price concealed the fact that Google’s average CPC is down 15% from a year ago. This decline in one of Google’s key performance metrics has potentially far more long-term consequences than a silly printer’s mistake. Yesterday’s premature release of Google’s disappointing quarterly earnings caused [...]
September 27, 2012
Vibrant Media claims to reach 300 million unique users a month with its remarkably irritating in-text ad units. The good news is that they are redesigning them to reduce the annoyance factor and provide advertisers with more impact. Vibrant CEO Cella Irvine says: the redesign falls into three general areas — moving beyond “highlighted keywords” [...]
September 27, 2012
Press Release Adam Riff and Steve La Peruta promoted to senior vice president roles overseeing digital strategy and technology NEW YORK and FORT LAUDERDALE, Fla. (September 27, 2012) — MediaWhiz, a leading full-service integrated digital media agency, today announced the promotion of Adam Riff and Steve La Peruta as senior vice presidents in charge of [...]
September 20, 2012
At a time when pretty much every organization or affiliate has a social media presence, it’s amazing how many don’t have any idea how to make it pay for itself. Key performance indicator (KPI) is the term of art for the metrics that matter. Webtrends identifies the most important KPIs: “What are the key performance [...]
January 27, 2010
Google is cracking down. Last month, Google filed a trademark infringement lawsuit against Pacific WebWorks and several others as part of an effort to stop fraudulent “Google Money” schemes. These are scammy offers that use Google’s brand to attract unsuspecting customers and then trap them into hard-to-break continuity programs, often via negative option contracts.
Social networking has always been about people who trust one another coming together for support, reassurance and insight to provide and defend a common coveted space. Recently, new tools like LinkedIn, Facebook, MySpace and local city sites have moved the speed, reach and enhanced trust of social networking to unparalleled levels. Social networking sites are [...]
The numbers are in – email is a powerful branding medium.
Effective branding creates and maintains relationships with customers; it’s very much an ongoing, dynamic process. Email’s place in that cycle must be one of regular and relevant communication in order to develop a connection with the consumer (frequency) and to ensure that messages don’t languish in the recipient’s in-box (relevance).
The Online Advertising Playbook aggregates and synthesizes what has been learned about online advertising during its first 10 years. The book answers a challenge posed to The Advertising Research Foundation (ARF) by a number of marketers and perhaps most clearly expressed by Gillette’s Pat McGraw: “I really don’t need another highly charged sales pitch on [...]