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Rakuten LinkShare’s Double-Digit Cyber Week Results Boosted by Mobile Commerce

December 18, 2013

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Press Release NEW YORK CITY – December 16, 2013 – Performance marketing network Rakuten LinkShare today announced double-digit year-over-year (YOY) growth during Thanksgiving, Black Friday and Cyber Monday. Additionally, the company reported unprecedented results in transactions conducted on mobile devices. Specifically, Rakuten LinkShare reported the following results for each of the biggest online shopping days […]

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Jumpstarting Your Mobile Affiliate Strategy – the 7 Keys to Success

December 10, 2013

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Jumpstarting Your Mobile Affiliate Strategy

With the new year right around the corner, it’s likely you’ve heard Morgan Stanley’s

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What Affiliate Marketing Can Learn From “The Voice”

December 10, 2013

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Hey advertisers! Do you judge your traffic the right way? Are you using the right metrics? Do you know which ones really count? Are you choosing the right affiliates, networks, and distribution partners? To use the metaphor of the TV show, The Voice, what makes you turn your chair around? I usually don’t get into […]

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How Value Attribution Will Shape the Future of Affiliate Marketing

December 4, 2013

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Attribution Chart 1

The latest white paper from Affiliate Window’s Strategy and Business Intelligence teams focuses on the issues surrounding attribution both in and outside of

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1 in 6 Clicks Through Handset Devices Prove We’re In For a Mobile Christmas

November 25, 2013

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Mobile Christmas

It is widely anticipated this year will be a mobile Christmas. In fact, John Lewis of Media Center  has predicted Christmas Day will see mobile traffic overtake desktop for the first time. Our own mobile stats also indicate mobile activity is ramping up. Assessing millions of clicks and sales from affiliate programs of some of […]

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Matomy Media Group Announces Intent to Build Mobile Media Buying Offering on the AppNexus Platform

November 25, 2013

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Appnexus

Press Release NEW YORK and TEL AVIV — November 25, 2013 — Global performance marketing company Matomy Media Group today announced a new partnership with AppNexus to build an industry-first mobile performance capability for media buyers. AppNexusoffers the online advertising industry’s most powerful, open and customizable advertising technology platform. Matomy’s new performance-based mobile media buying […]

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Content Locking as an Alternative Monetization Method

November 20, 2013

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Content Locking

Providing they begin with a properly optimized site, unique content, natural link building and the inclusion of a few paid traffic sources, most sites have a chance to

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Pulse Mobile Delivers One Million Monthly App Installs to Mobile Clients

November 20, 2013

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Pilse Mobile Logo

Press Release  Victoria, BC, November 21, 2013- Pulse Mobile, a leading multi-channel mobile marketing business, announced today that it has crossed the threshold of delivering one million monthly app installs to its clients who include, game and social messaging app developers, as well as mobile commerce merchants. “This is an important threshold for us as […]

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Mozilla’s Third Party Cookie Blocker Blocked?

November 12, 2013

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Following an open letter and petition from the IAB, Mozilla has essentially put its third-party cookie blocking technology on indefinite hold. It seems as though pressure from members of Congress and the plea from the IAB that, “if you act on your plan to block third-party cookies in your Firefox browser, thousands of ad-supported small […]

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