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Why Hashed Email Is The Next Big Thing

July 22, 2014

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It’s become a cliche that mobile should come first these days, but there’s another split in online audiences that is just as important. I’m talking about the division between logged-in and not-logged-in visitors. Logged-in users are valuable, because their email address can be used to track them across multiple devices – an effective replacement for […]

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Why You Should Build A Social Distribution Site Today

June 25, 2014

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The teenagers of today are our future customers. And most of them don’t find websites very useful or interesting.  So, where do they get their information, news and product recommendations? Social media apps, is the almost inevitable answer. Niche has released results of a survey of over 7,000 high-school students and the single big takeaway […]

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Rakuten Marketing Reports Strong Q1 Growth Throughout Global Digital Marketing Channels

April 23, 2014

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Press Release Advertisers Reap Double Digit Returns in Affiliate, Mobile, Search, and Display New York City — April 23, 2014 — Rakuten Marketing today announced strong results for the first quarter of 2014 across all of its digital marketing channels. Most notable was the double-digit growth that advertisers realized through the company’s affiliate, mobile, and […]

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Rakuten LinkShare’s Double-Digit Cyber Week Results Boosted by Mobile Commerce

December 18, 2013

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Press Release NEW YORK CITY – December 16, 2013 – Performance marketing network Rakuten LinkShare today announced double-digit year-over-year (YOY) growth during Thanksgiving, Black Friday and Cyber Monday. Additionally, the company reported unprecedented results in transactions conducted on mobile devices. Specifically, Rakuten LinkShare reported the following results for each of the biggest online shopping days […]

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Jumpstarting Your Mobile Affiliate Strategy – the 7 Keys to Success

December 10, 2013

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Jumpstarting Your Mobile Affiliate Strategy

With the new year right around the corner, it’s likely you’ve heard Morgan Stanley’s

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What Affiliate Marketing Can Learn From “The Voice”

December 10, 2013

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Hey advertisers! Do you judge your traffic the right way? Are you using the right metrics? Do you know which ones really count? Are you choosing the right affiliates, networks, and distribution partners? To use the metaphor of the TV show, The Voice, what makes you turn your chair around? I usually don’t get into […]

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How Value Attribution Will Shape the Future of Affiliate Marketing

December 4, 2013

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Attribution Chart 1

The latest white paper from Affiliate Window’s Strategy and Business Intelligence teams focuses on the issues surrounding attribution both in and outside of

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1 in 6 Clicks Through Handset Devices Prove We’re In For a Mobile Christmas

November 25, 2013

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Mobile Christmas

It is widely anticipated this year will be a mobile Christmas. In fact, John Lewis of Media Center  has predicted Christmas Day will see mobile traffic overtake desktop for the first time. Our own mobile stats also indicate mobile activity is ramping up. Assessing millions of clicks and sales from affiliate programs of some of […]

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Matomy Media Group Announces Intent to Build Mobile Media Buying Offering on the AppNexus Platform

November 25, 2013

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Appnexus

Press Release NEW YORK and TEL AVIV — November 25, 2013 — Global performance marketing company Matomy Media Group today announced a new partnership with AppNexus to build an industry-first mobile performance capability for media buyers. AppNexusoffers the online advertising industry’s most powerful, open and customizable advertising technology platform. Matomy’s new performance-based mobile media buying […]

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