mThink

If you haven’t heard already, yesterday GAN announced that they will be winding down their operations over the next few months. To anyone that has been paying attention, this is not surprising news. GAN has been a bad fit for Google from the very beginning. As Google has extended its tentacles into almost every aspect [...]

Press Release LinkConnector’s Newest Technology, Shareable Offers, Gives Consumers the Ability to Dynamically Share Offers from Affiliate Sites, Giving Merchant Offers and Promotions the Opportunity to Go Viral Cary, NC — February 27, 2013 – LinkConnector, a leading Performance Marketing Network providing Affiliate Marketing, Tracking and Agency services to some of the Internet’s largest retailers, [...]

Press Release Proprietary algorithm fosters increased revenue for both buyers and sellers PHOENIX-(BUSINESS WIRE)-February 2013-LeadPile, the world’s premier lead exchange, has launched an innovative ping tree system, designed to improve returns for both buyers and sellers. The new Smart Ping Tree’s proprietary technology is engineered for high performance, increased revenues, and long-term success. “The Smart [...]

Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or lead generation offers

Affiliates have been complaining for a long time that Google keeps changing the rules of SEO. Most of the time it claims that it is doing it for the benefit of its users, but often it seems Google is just taking care of its own web properties. Recent Google algorithm updates have punished “thin” content [...]

The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to [...]

When it comes to demand creation or branding, dollar for dollar, online marketing is the most profitable path to take. Search engine optimization (SEO) and paid search (PPC) need to represent the cornerstones of your online strategy. But using your website to attract visitors can be a daunting task. It requires a solid grasp of [...]

When you think of lead generation, do you think of: A co-registration checkbox that appears on the sign-in page of a website? Receiving a weekly file with the name and basic contact information for potential customers? Uploading those names into an e-newsletter database and then moving to the next item on your to-do list? All [...]

Who’s in charge of revenue at your company? In most B-to-B companies, the sales department is the primary and exclusive owner of the revenue pipeline. Sales and revenue just seem to go together, so much that some people use the words synonymously – for example, “Last quarter’s sales grew 10 percent.” Marketing may play a [...]