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Five Steps to Better Ad Performance Measurement

September 9, 2014

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Better Ad Performance

The importance of precise ad performance measurement has been steadily increasing within the past years. Since ad serving technologies are developing at a more rapid pace now, businesses find many more opportunities to improve their measurement strategies and optimize their digital ad performance. The world’s marketing experts suggest numerous tactics which help make ad measurement […]

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So What’s Next for Affiliate Marketing?

August 11, 2014

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WhatsNext

Affiliate marketing just celebrated its 20th birthday and – wow – has it changed! Just look at the last few years. New and different affiliate models continue to appear, the world is getting smaller through the international reach of publishers, and the customer journey and experience have become ever so scrutinized. This is coupled with […]

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Why Hashed Email Is The Next Big Thing

July 22, 2014

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It’s become a cliche that mobile should come first these days, but there’s another split in online audiences that is just as important. I’m talking about the division between logged-in and not-logged-in visitors. Logged-in users are valuable, because their email address can be used to track them across multiple devices – an effective replacement for […]

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Why You Should Build A Social Distribution Site Today

June 25, 2014

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The teenagers of today are our future customers. And most of them don’t find websites very useful or interesting.  So, where do they get their information, news and product recommendations? Social media apps, is the almost inevitable answer. Niche has released results of a survey of over 7,000 high-school students and the single big takeaway […]

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Rakuten Marketing Reports Strong Q1 Growth Throughout Global Digital Marketing Channels

April 23, 2014

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Rakuten Logo

Press Release Advertisers Reap Double Digit Returns in Affiliate, Mobile, Search, and Display New York City — April 23, 2014 — Rakuten Marketing today announced strong results for the first quarter of 2014 across all of its digital marketing channels. Most notable was the double-digit growth that advertisers realized through the company’s affiliate, mobile, and […]

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The Two Rules Of Mobile-First Marketing

March 17, 2014

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Mobile

It’s a stark but simple fact that most millennials will never fully embrace the desk-top as we know it, for their natural loyalty is to a tablet or a smartphone.

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Rakuten LinkShare’s Double-Digit Cyber Week Results Boosted by Mobile Commerce

December 18, 2013

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Press Release NEW YORK CITY – December 16, 2013 – Performance marketing network Rakuten LinkShare today announced double-digit year-over-year (YOY) growth during Thanksgiving, Black Friday and Cyber Monday. Additionally, the company reported unprecedented results in transactions conducted on mobile devices. Specifically, Rakuten LinkShare reported the following results for each of the biggest online shopping days […]

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Succeeding in the New Mobile App Economy

December 18, 2013

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A new and prosperous marketing ecosystem is taking shape around mobile apps, creating major revenue opportunities for publishers and a new set of

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Jumpstarting Your Mobile Affiliate Strategy – the 7 Keys to Success

December 10, 2013

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Jumpstarting Your Mobile Affiliate Strategy

With the new year right around the corner, it’s likely you’ve heard Morgan Stanley’s

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