Archive | Perform RSS feed for this section

Advertisers, STOP mispricing your CPA leads!

April 20, 2015

1 Comment

Stop Wasting Money v2

One of the major components to a successful performance marketing campaign is the optimum pricing for leads.  Pay too much and the expensive conversion rate you could drive you out of business. Pay too little and the low quality leads could force such a high number of needed conversions that the result ends up the […]

Continue reading...

Secrets of Social Media Conversion

November 27, 2014

Comments Off

Social Media Conversion

Social media traffic is cost-effective and highly scaleable but only if you know how to make it convert. The social media conversion funnel is different to the one that many of us are used to but, if it’s executed properly, a conversion-centered social media strategy can yield real ROI. The idea that social media traffic doesn’t convert […]

Continue reading...

Affiliate Networks Bringing Life to the Omni Experience

October 6, 2014

Comments Off

Omni-channel Experience

Any company that wants to stay relevant has to keep up with the marketplace and the  consumers who are driving it forward with their changing demands. As 2013 and 2014 gave  rise to the need for an omni-channel strategy, the coming year will give rise to what is called the omni experience: what it means […]

Continue reading...

Five Steps to Better Ad Performance Measurement

September 9, 2014

Comments Off

Better Ad Performance

The importance of precise ad performance measurement has been steadily increasing within the past years. Since ad serving technologies are developing at a more rapid pace now, businesses find many more opportunities to improve their measurement strategies and optimize their digital ad performance. The world’s marketing experts suggest numerous tactics which help make ad measurement […]

Continue reading...

So What’s Next for Affiliate Marketing?

August 11, 2014

Comments Off

WhatsNext

Affiliate marketing just celebrated its 20th birthday and – wow – has it changed! Just look at the last few years. New and different affiliate models continue to appear, the world is getting smaller through the international reach of publishers, and the customer journey and experience have become ever so scrutinized. This is coupled with […]

Continue reading...

Why Hashed Email Is The Next Big Thing

July 22, 2014

Comments Off

email-t

It’s become a cliche that mobile should come first these days, but there’s another split in online audiences that is just as important. I’m talking about the division between logged-in and not-logged-in visitors. Logged-in users are valuable, because their email address can be used to track them across multiple devices – an effective replacement for […]

Continue reading...

Why You Should Build A Social Distribution Site Today

June 25, 2014

1 Comment

Text 200x 200

The teenagers of today are our future customers. And most of them don’t find websites very useful or interesting.  So, where do they get their information, news and product recommendations? Social media apps, is the almost inevitable answer. Niche has released results of a survey of over 7,000 high-school students and the single big takeaway […]

Continue reading...

Rakuten Marketing Reports Strong Q1 Growth Throughout Global Digital Marketing Channels

April 23, 2014

Comments Off

Rakuten Logo

Press Release Advertisers Reap Double Digit Returns in Affiliate, Mobile, Search, and Display New York City — April 23, 2014 — Rakuten Marketing today announced strong results for the first quarter of 2014 across all of its digital marketing channels. Most notable was the double-digit growth that advertisers realized through the company’s affiliate, mobile, and […]

Continue reading...

The Two Rules Of Mobile-First Marketing

March 17, 2014

Comments Off

Mobile

It’s a stark but simple fact that most millennials will never fully embrace the desk-top as we know it, for their natural loyalty is to a tablet or a smartphone.

Continue reading...