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What does professionalism mean to you when it comes to ad networks?

September 24, 2015

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Does it mean that they deliver the performance that they promise, pay on time against reliable tracking, and provide good service? I suspect that’s close to the definition that most people would agree upon. But if that’s the definition, are Google and Facebook “professional”? And what about your favorite CPA or CPS network? How do […]

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Businesses Exist to Make Order Out of Chaos.

July 16, 2015

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Order out of Chaos

Tom Goodwin, SVP of Havas Media, published a fascinating article on TechCruch a few months ago that helps put that concept in perspective in today’s world. “Uber, the world’s largest taxi company, owns no vehicles,” he said. “Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. […]

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Incentive Marketing Scientists?

June 3, 2015

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 When we think about incentive CPA marketing, we tend to think about lower quality and invasive tools. Not so says, CEO of CPAlead and ContentLocking.com, Peter Tarr “We run both an incentive (ContentLocking.com) and non-incentive network (CPAlead). The quality concerns may have applied back when we invented the Content Locker in 2009, but we’ve had […]

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Advertisers, STOP mispricing your CPA leads!

April 20, 2015

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Stop Wasting Money v2

One of the major components to a successful performance marketing campaign is the optimum pricing for leads.  Pay too much and the expensive conversion rate you could drive you out of business. Pay too little and the low quality leads could force such a high number of needed conversions that the result ends up the […]

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Secrets of Social Media Conversion

November 27, 2014

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Social Media Conversion

Social media traffic is cost-effective and highly scaleable but only if you know how to make it convert. The social media conversion funnel is different to the one that many of us are used to but, if it’s executed properly, a conversion-centered social media strategy can yield real ROI. The idea that social media traffic doesn’t convert […]

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Five Steps to Better Ad Performance Measurement

September 9, 2014

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Better Ad Performance

The importance of precise ad performance measurement has been steadily increasing within the past years. Since ad serving technologies are developing at a more rapid pace now, businesses find many more opportunities to improve their measurement strategies and optimize their digital ad performance. The world’s marketing experts suggest numerous tactics which help make ad measurement […]

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So What’s Next for Affiliate Marketing?

August 11, 2014

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WhatsNext

Affiliate marketing just celebrated its 20th birthday and – wow – has it changed! Just look at the last few years. New and different affiliate models continue to appear, the world is getting smaller through the international reach of publishers, and the customer journey and experience have become ever so scrutinized. This is coupled with […]

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Why Hashed Email Is The Next Big Thing

July 22, 2014

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It’s become a cliche that mobile should come first these days, but there’s another split in online audiences that is just as important. I’m talking about the division between logged-in and not-logged-in visitors. Logged-in users are valuable, because their email address can be used to track them across multiple devices – an effective replacement for […]

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Why You Should Build A Social Distribution Site Today

June 25, 2014

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The teenagers of today are our future customers. And most of them don’t find websites very useful or interesting.  So, where do they get their information, news and product recommendations? Social media apps, is the almost inevitable answer. Niche has released results of a survey of over 7,000 high-school students and the single big takeaway […]

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