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Affiliate Networks Bringing Life to the Omni Experience

October 6, 2014

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Omni-channel Experience

Any company that wants to stay relevant has to keep up with the marketplace and the  consumers who are driving it forward with their changing demands. As 2013 and 2014 gave  rise to the need for an omni-channel strategy, the coming year will give rise to what is called the omni experience: what it means […]

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Choosing Your Best Network Partner

October 8, 2013

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Choosing Your Best Network PArtner

Whether you are an advertiser or a publisher there are many opportunities available in today’s online landscape and many important decisions to be made as a result.

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The Benefits Of Going Performance

December 6, 2012

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One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The problem is that all too often, it is hard to differentiate

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Helping Midsize Organizations Transform Their Businesses Through Intelligent Information

October 14, 2007

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Business Objects, the makers of Crystal Reports, has been a pioneer in business intelligence (BI) since the dawn of the category. Today, as the world’s leading BI software company, Business Objects transforms the way the world works through intelligent information. The company helps illuminate understanding and decision making at more than 43,000 organizations, including over […]

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Improve Access to All of Your Data Assets

October 14, 2007

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The ability to access all of your data assets determines the value of your business intelligence operations and the accuracy of the market and consumer insight obtained. Providing access to spatial and nonspatial data provides decision makers with the critical business data they need to effect change and drive revenue. These applications can integrate with […]

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INTERVIEW: Dean Stoecker

October 14, 2007

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Midmarket Strategies: Define geographic business intelligence solutions and how these solutions are different from traditional business intelligence solutions. Dean Stoecker: Geography and spatial analytics are a more predictive dimension in corporate databases than many companies realize. To explain why this is true, fundamentally, everything that happens in business happens somewhere. Questions such as: where raw […]

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INTERVIEW: Jeff Stiles and Kathy Piontek

October 14, 2007

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Midmarket Strategies: What do you see as the unique requirements of midsize companies when it comes to business and technology solutions? Jeff Stiles: One of the things we’ve learned is one size does not fit all, and that’s true across industries as well as in terms of how individual solutions are implemented or configured according […]

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INTERVIEW: Mark Smith

October 14, 2007

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Midmarket Strategies: Let’s start with the basics. What exactly is the midmarket and why is it important? Mark Smith: Software providers use the term “midmarket” to describe a segment of the market that they sell software and services to. At Ventana Research, we use this term – and, more often, “midsize” – to refer to […]

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INTERVIEW: Steve Ferencie

October 14, 2007

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Midmarket Strategies: What growth trends are you seeing in the market? Steve Ferencie: The growth we’re seeing in the midmarket space is occurring on several levels. We’re seeing pressure for revenue growth as well as profit growth. Our clients are forced to figure out how best to respond to both pressures. They’re looking for ways […]

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