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Affiliate Networks Bringing Life to the Omni Experience

October 6, 2014

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Omni-channel Experience

Any company that wants to stay relevant has to keep up with the marketplace and the  consumers who are driving it forward with their changing demands. As 2013 and 2014 gave  rise to the need for an omni-channel strategy, the coming year will give rise to what is called the omni experience: what it means […]

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Choosing Your Best Network Partner

October 8, 2013

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Choosing Your Best Network PArtner

Whether you are an advertiser or a publisher there are many opportunities available in today’s online landscape and many important decisions to be made as a result.

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The Benefits Of Going Performance

December 6, 2012

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One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The problem is that all too often, it is hard to differentiate

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INTERVIEW: Jeff Stiles and Kathy Piontek

October 14, 2007

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Midmarket Strategies: What do you see as the unique requirements of midsize companies when it comes to business and technology solutions? Jeff Stiles: One of the things we’ve learned is one size does not fit all, and that’s true across industries as well as in terms of how individual solutions are implemented or configured according […]

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INTERVIEW: Mark Smith

October 14, 2007

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Midmarket Strategies: Let’s start with the basics. What exactly is the midmarket and why is it important? Mark Smith: Software providers use the term “midmarket” to describe a segment of the market that they sell software and services to. At Ventana Research, we use this term – and, more often, “midsize” – to refer to […]

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INTERVIEW: Steve Ferencie

October 14, 2007

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Midmarket Strategies: What growth trends are you seeing in the market? Steve Ferencie: The growth we’re seeing in the midmarket space is occurring on several levels. We’re seeing pressure for revenue growth as well as profit growth. Our clients are forced to figure out how best to respond to both pressures. They’re looking for ways […]

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INTERVIEW: Todd Rowe

October 14, 2007

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Midmarket Strategies: What are some common challenges or initiatives midsize customers have? How can BI address those? Todd Rowe: Of course, every company is unique. But some of the most common challenges we see midsize companies face include meeting and scaling to aggressive growth targets, improving operational efficiency, increasing revenues and customer satisfaction. These challenges […]

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Making Finance Departments More Strategic in Midsize Companies

October 14, 2007

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The finance organizations in midsize companies should play a more strategic role, and information technology can be an important tool in helping them do so. Finance plays a key role in collecting and disseminating information vital to running a company. Today midsize companies can use information technology to provide managers and executives with greater visibility […]

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Operational BI Provides Instant Answers for Direct Action

October 14, 2007

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Competitive pressures are forcing midsize companies to react faster to changing business conditions and customer requirements. As a result, there is now a need to use business intelligence to help drive and optimize business operations on a daily basis, and, in some cases, even for intraday decision making. HOW ARE WE DOING RIGHT NOW? It […]

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