Whether you are an advertiser or a publisher there are many opportunities available in today’s online landscape and many important decisions to be made as a result.
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December 6, 2012
One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The problem is that all too often, it is hard to differentiate
Business intelligence (BI) software has existed for more than two decades. It mainly supports executive decision makers and a subset of strategic analysts. Traditional BI solutions have usually not been available to line-of-business managers and frontline employees or to external stakeholders like suppliers or customers. The next horizon for BI involves deploying applications along with […]
Midmarket Strategies: Let’s start with the basics. What exactly is the midmarket and why is it important? Mark Smith: Software providers use the term “midmarket” to describe a segment of the market that they sell software and services to. At Ventana Research, we use this term – and, more often, “midsize” – to refer to […]
Are you getting the most from your suppliers? The leading firms recognize that their supply base is a treasure trove of creative energy and innovation. One of the most potent ways to unleash this creativity is to give your suppliers more degrees of freedom in meeting your needs. This requires a change in mentality and […]
Its hard to react quickly to the ever-changing business environment. Thats why the most successful companies are those that have intensified their focus on planning. Managers in these companies establish budgets and forecasts, rigorously measure performance against these plans, evaluate alternative scenarios, take quick action based on informed decisions and re-forecast accordingly. But most companies […]
Midmarket Strategies: What growth trends are you seeing in the market? Steve Ferencie: The growth we’re seeing in the midmarket space is occurring on several levels. We’re seeing pressure for revenue growth as well as profit growth. Our clients are forced to figure out how best to respond to both pressures. They’re looking for ways […]
Aset of “mega trends” is reshaping the way businesses of all sizes must operate in order to succeed in a rapidly changing marketplace. These trends – including globalization, commoditization, worker dispersion, consumerism and the advent of Web 2.0 – are changing customer expectations and buying behaviors. They are changing sourcing and channel strategies. They are also changing the pace at which companies must make decisions and even shift directions.
Midmarket Strategies: What are some common challenges or initiatives midsize customers have? How can BI address those? Todd Rowe: Of course, every company is unique. But some of the most common challenges we see midsize companies face include meeting and scaling to aggressive growth targets, improving operational efficiency, increasing revenues and customer satisfaction. These challenges […]