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Affiliate Networks Bringing Life to the Omni Experience

October 6, 2014

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Omni-channel Experience

Any company that wants to stay relevant has to keep up with the marketplace and the  consumers who are driving it forward with their changing demands. As 2013 and 2014 gave  rise to the need for an omni-channel strategy, the coming year will give rise to what is called the omni experience: what it means […]

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Partnerships, Partnerships, Partnerships!

January 14, 2013

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In a recent report titled Establish New Agency Partnerships, Forrester analyst David M. Cooperstein asserts, “Building a 21st century brand requires marketers to form new

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The Benefits Of Going Performance

December 6, 2012

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One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The problem is that all too often, it is hard to differentiate

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Subscription Commerce Will Eat Your Lunch

October 22, 2012

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The subscription commerce sector is growing fast and is acting as an intensive prototyping lab for what works in selling products online. The benefits of creating a subscription revenue stream are huge with some reports claiming that over half of all US businesses are either already using or are actively exploring recurring revenue offerings. There […]

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The End of Your Desktop

October 14, 2007

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Within the next two to five years, every application you have on your desktop will expire. And whether you use Microsoft Office or are now adopting Google Docs to write a document to share, one thing is significantly different: Your next set of applications will be more Web-enabled – if not entirely Web-based. Not only […]

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Building Efficiency and Fun Into the Future of Business Software

October 14, 2007

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“How can we most productively – and profitably – spend our day?” Entellium products offer sales teams an answer to that critical question. The Seattle-based company develops on-demand customer relationship management (CRM) software designed to help sales organizations sell more effectively. What does that mean? In short, Entellium software helps sales teams balance the everyday […]

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CASE STUDY: CDW

October 14, 2007

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It’s an inevitable life lesson: if something seems to good to be true, it probably is. As such, Eric Spille was convinced there had to be a catch to the server virtualization technology he implemented late last year at The Bama Companies, Inc. “I had certain expectations of what I would get out of virtualization, […]

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CASE STUDY: CDW

October 14, 2007

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The Challenge Cubist Pharmaceuticals is in a do-or-die race to fail. With just 450 employees, one-third of whom are out in the field selling the Lexington, Mass.-based biotech firm’s sole drug, Cubicin, Cubist is going head to head with corporate giants like Pfizer as its researchers sift through dirt samples from around the world looking […]

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CASE STUDY: Entellium, Inc.

October 14, 2007

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Filling the pipeline with good quality leads is an important part of sales management. Knowing the outcome of those leads is equally important. For Allied Tube & Conduit, the lead system was more like a black hole where leads went in, but information didn’t come out. “That was a big problem,” says Jill Sadlak, marketing […]

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