mThink

In a recent report titled Establish New Agency Partnerships, Forrester analyst David M. Cooperstein asserts, “Building a 21st century brand requires marketers to form new

One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The problem is that all too often, it is hard to differentiate

The subscription commerce sector is growing fast and is acting as an intensive prototyping lab for what works in selling products online. The benefits of creating a subscription revenue stream are huge with some reports claiming that over half of all US businesses are either already using or are actively exploring recurring revenue offerings. There [...]

“How can we most productively – and profitably – spend our day?” Entellium products offer sales teams an answer to that critical question. The Seattle-based company develops on-demand customer relationship management (CRM) software designed to help sales organizations sell more effectively. What does that mean? In short, Entellium software helps sales teams balance the everyday [...]

It’s an inevitable life lesson: if something seems to good to be true, it probably is. As such, Eric Spille was convinced there had to be a catch to the server virtualization technology he implemented late last year at The Bama Companies, Inc. “I had certain expectations of what I would get out of virtualization, [...]

The Challenge Cubist Pharmaceuticals is in a do-or-die race to fail. With just 450 employees, one-third of whom are out in the field selling the Lexington, Mass.-based biotech firm’s sole drug, Cubicin, Cubist is going head to head with corporate giants like Pfizer as its researchers sift through dirt samples from around the world looking [...]

Filling the pipeline with good quality leads is an important part of sales management. Knowing the outcome of those leads is equally important. For Allied Tube & Conduit, the lead system was more like a black hole where leads went in, but information didn’t come out. “That was a big problem,” says Jill Sadlak, marketing [...]

Nikon’s implementation of its customer experience management strategy demonstrates the power of knowing who your customers are, what they need and what motivates them to continue doing business with you. With revenues of more than $5.9 billion, the Nikon brand is respected globally by consumers for its innovations in cameras, lenses and other consumer optical [...]

Every company must learn from its customers constantly, but when you’re pioneering a new market, it’s even more important to find out quickly what customers want. It’s also essential to deliver great service and support – since your customers have no previous experience with your product. That’s why iRobot – makers of the Roomba® Vacuuming [...]