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Partnerships, Partnerships, Partnerships!

January 14, 2013

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In a recent report titled Establish New Agency Partnerships, Forrester analyst David M. Cooperstein asserts, “Building a 21st century brand requires marketers to form new

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The Benefits Of Going Performance

December 6, 2012

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One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The problem is that all too often, it is hard to differentiate

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Subscription Commerce Will Eat Your Lunch

October 22, 2012

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The subscription commerce sector is growing fast and is acting as an intensive prototyping lab for what works in selling products online. The benefits of creating a subscription revenue stream are huge with some reports claiming that over half of all US businesses are either already using or are actively exploring recurring revenue offerings. There […]

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Five Strategies for Turbo-Charging Your Sales Engine

October 14, 2007

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If you want to achieve powerful gains in salesforce performance and productivity, you are probably ready to jump to the next level of sales software. The more your business grows, the more you need a software solution that will be an asset to both your frontline salespeople and your sales managers. Here are five key […]

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How Do You Deliver a Great Customer Experience?

October 14, 2007

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You keep customers by treating them right every time. You lose them by treating them badly just once. That’s why you need RightNow. A consistently superior customer experience cultivates customer loyalty, strengthens your brand and protects your margins. It also turns your customers into advocates for your company. Plus, in today’s hypercompetitive markets, it’s not […]

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Building Efficiency and Fun Into the Future of Business Software

October 14, 2007

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“How can we most productively – and profitably – spend our day?” Entellium products offer sales teams an answer to that critical question. The Seattle-based company develops on-demand customer relationship management (CRM) software designed to help sales organizations sell more effectively. What does that mean? In short, Entellium software helps sales teams balance the everyday […]

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It’s a Matter of Trust

October 14, 2007

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Do your customers trust your company to act in their best interests? It is a question not often formally asked of customers; the response is assumed: “Customers trust us. Why else would they do business with us?” Nevertheless it is a question you should formally ask your customers. Their responses may surprise you and may also make a difference to your company’s bottom (and top) line.

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CASE STUDY: CDW

October 14, 2007

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It’s an inevitable life lesson: if something seems to good to be true, it probably is. As such, Eric Spille was convinced there had to be a catch to the server virtualization technology he implemented late last year at The Bama Companies, Inc. “I had certain expectations of what I would get out of virtualization, […]

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Knowledge at the Point of Action

October 14, 2007

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We all know that a great customer experience is critical for business success. When customers are treated well – and when they believe that a company’s employees are competent and genuinely concerned with their satisfaction – they will remain loyal, even as competitors vie for their business. They will also tend to make more purchases […]

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