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Affiliate Networks Bringing Life to the Omni Experience

October 6, 2014

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Omni-channel Experience

Any company that wants to stay relevant has to keep up with the marketplace and the  consumers who are driving it forward with their changing demands. As 2013 and 2014 gave  rise to the need for an omni-channel strategy, the coming year will give rise to what is called the omni experience: what it means […]

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Partnerships, Partnerships, Partnerships!

January 14, 2013

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In a recent report titled Establish New Agency Partnerships, Forrester analyst David M. Cooperstein asserts, “Building a 21st century brand requires marketers to form new

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The Benefits Of Going Performance

December 6, 2012

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One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The problem is that all too often, it is hard to differentiate

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Subscription Commerce Will Eat Your Lunch

October 22, 2012

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The subscription commerce sector is growing fast and is acting as an intensive prototyping lab for what works in selling products online. The benefits of creating a subscription revenue stream are huge with some reports claiming that over half of all US businesses are either already using or are actively exploring recurring revenue offerings. There […]

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It’s a Matter of Trust

October 14, 2007

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Do your customers trust your company to act in their best interests? It is a question not often formally asked of customers; the response is assumed: “Customers trust us. Why else would they do business with us?” Nevertheless it is a question you should formally ask your customers. Their responses may surprise you and may also make a difference to your company’s bottom (and top) line.

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Knowledge at the Point of Action

October 14, 2007

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We all know that a great customer experience is critical for business success. When customers are treated well – and when they believe that a company’s employees are competent and genuinely concerned with their satisfaction – they will remain loyal, even as competitors vie for their business. They will also tend to make more purchases […]

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Optimize Sales Performance and Deliver Profitable Marketing Results

October 14, 2007

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Generating sales leads used to be cited as the No. 1 obstacle to company growth. Now with sales productivity declining and competition increasing, the most critical challenge for many organizations is ensuring sales resources are focused on qualified, salesready leads in order to maximize sales results. Customer relationship management (CRM) or salesforce automation solutions have […]

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The End of Your Desktop

October 14, 2007

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Within the next two to five years, every application you have on your desktop will expire. And whether you use Microsoft Office or are now adopting Google Docs to write a document to share, one thing is significantly different: Your next set of applications will be more Web-enabled – if not entirely Web-based. Not only […]

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Building Efficiency and Fun Into the Future of Business Software

October 14, 2007

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“How can we most productively – and profitably – spend our day?” Entellium products offer sales teams an answer to that critical question. The Seattle-based company develops on-demand customer relationship management (CRM) software designed to help sales organizations sell more effectively. What does that mean? In short, Entellium software helps sales teams balance the everyday […]

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