The acquisition of MediaWhiz by Matomy Media Group has been one of the big stories for the last few months and its effects are now being seen. MediaWhiz announced today a “brand consolidation” that will retire their long-lived MonetizeIt, TLA and White Delivery brand names. Instead, the MediaWhiz brand name will be applied across all […]
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June 29, 2013
November 6, 2012
Tom Dietzel’s CPAWay and Incentivize networks have made a lot of friends in the industry over the last couple of years. Now he is preparing the launch of a new performance marketing tracking platform. We caught up with Tom to find out his views on where tracking platforms and the industry go from here. Revenue Performance: You have […]
Midmarket Strategies: Would you tell us what virtualization is exactly. Ben Matheson: Virtualization software enables customers to take a single physical server and then partition it into many separate containers called virtual machines. Each virtual machine packages an operating system and application into effectively a file. Many virtual machines can run on a single physical […]
Midmarket Strategies: Most of us have heard about VoIP – cheap, or often free, calls carried over the Internet. How do you get started? Clive Longbottom: There are two main ways of acquiring VoIP within a business environment – either by utilizing on-site equipment, much in the same way as your existing PBX, or through […]
Midmarket Strategies:What’s differentbetween midmarketcompanies and enterprisecompanies? Michael McCloskey:The midmarket is muchmore demanding thanthe enterprise, becausethey require specificfunctionality, at a lowerprice point with a much lower deployment cost. Thismeans the vendor is tasked with building technologysolutions that essentially have more bang for thebuck. The midmarket is much more nimble and doesn’thave time to wait a year […]
Midmarket Strategies: What are the key trends driving the need for application integration today? Simon Peel: There’s no doubt that the demand for application integration has never been higher than it is today, accounting for nearly 35 percent of the total IT cost of design, development and maintenance in a typical company, according to Gartner. […]
Midmarket Strategies: Service-oriented architecture, or SOA, seems to be one of the hottest topics being discussed by tech vendors and analysts today. In laypersons’ terms, how do you define SOA, and how does it help a company respond to a changing business environment? Walter Kamme: SOA is basically a new architectural and programming style. It […]
CLOSE COOPERATION FOR THE BEST SOLUTIONS To reach the highest levels of success, companies today must meet the challenges of constantly evolving technology and rapid-fire change that impact the data center, while maximizing productivity and profit. It’s a daunting task. Fortunately, the chance of success for any business grows exponentially when global technology leaders join […]
Companies can’t afford not to implement comprehensive information management programs that span the entire enterprise.
The security of information has become a watchword not just for IT, but for the executive suite as well. Risks once seen as intangible and difficult to control have become top security management priorities, as lost, stolen and abused information has led to highly tangible losses such as corporate embarrassment, lost customer confidence, damaged equity values, regulatory penalties and the potential impact of even further regulation.