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Affiliate Networks Bringing Life to the Omni Experience

October 6, 2014

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Omni-channel Experience

Any company that wants to stay relevant has to keep up with the marketplace and the  consumers who are driving it forward with their changing demands. As 2013 and 2014 gave  rise to the need for an omni-channel strategy, the coming year will give rise to what is called the omni experience: what it means […]

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Why Hashed Email Is The Next Big Thing

July 22, 2014

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email-t

It’s become a cliche that mobile should come first these days, but there’s another split in online audiences that is just as important. I’m talking about the division between logged-in and not-logged-in visitors. Logged-in users are valuable, because their email address can be used to track them across multiple devices – an effective replacement for […]

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Understanding Contractual Indemnity Obligations

December 18, 2013

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Contract

Just about every contract contains an indemnity provision. However, more often than not this section is overlooked as being inconsequential. The reality is that the breadth of an indemnity clause could have enormous financial repercussions on all contracting parties. Simply stated, indemnity allows the “indemnitee” to shift responsibility and seek reimbursement for the entire amount […]

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Rakuten LinkShare’s Double-Digit Cyber Week Results Boosted by Mobile Commerce

December 18, 2013

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Press Release NEW YORK CITY – December 16, 2013 – Performance marketing network Rakuten LinkShare today announced double-digit year-over-year (YOY) growth during Thanksgiving, Black Friday and Cyber Monday. Additionally, the company reported unprecedented results in transactions conducted on mobile devices. Specifically, Rakuten LinkShare reported the following results for each of the biggest online shopping days […]

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Infographic from Dedicated Media

December 10, 2013

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Dedicated Media Infographic

Check out this recent infographic on traffic fraud from Dedicated Media.  Bots, bots and more bots.  

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What Affiliate Marketing Can Learn From “The Voice”

December 10, 2013

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Hey advertisers! Do you judge your traffic the right way? Are you using the right metrics? Do you know which ones really count? Are you choosing the right affiliates, networks, and distribution partners? To use the metaphor of the TV show, The Voice, what makes you turn your chair around? I usually don’t get into […]

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Mozilla’s Third Party Cookie Blocker Blocked?

November 12, 2013

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Following an open letter and petition from the IAB, Mozilla has essentially put its third-party cookie blocking technology on indefinite hold. It seems as though pressure from members of Congress and the plea from the IAB that, “if you act on your plan to block third-party cookies in your Firefox browser, thousands of ad-supported small […]

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The Past and Future of Online Mortgage Leads

November 12, 2013

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The internet has changed the way America shops. The convenience and speed of the process are too enticing. It appears that

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360 Days in the Life of Performance Marketing

November 12, 2013

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The past year was tumultuous for the industry; 2014 should be better but it won’t be without its speed bumps. As this issue of Revenue+Performance highlights the best

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