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The CMO Guide to Affiliate Marketing

December 6, 2012

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Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for the industry is bring more advertising

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The Lead Generation Marketplace Grows Up

September 10, 2012

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The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to […]

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Let’s Call it ‘Anti-social’ Media

August 2, 2012

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I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby […]

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mCommerce & Mobile Search Overtaking Desktop

June 27, 2012

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Affiliafe Window Mobile Chart

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused […]

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Business Intelligence and the High-Performance Provider

January 29, 2007

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Key Attributes of High-Performance Providers Accenture has conducted extensive research into the components of high performance in other industries. This knowledge is largely derived from the Accenture Institute for High Performance Business, a focused group of experienced senior professionals. The institute runs rigorous, original research programs, all based upon deep inquiry and analytic skill, extensive […]

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Center of Excellence Certification Yields Ongoing Rewards

January 29, 2007

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Business Challenge The staff and caregivers at Bay Medical Center’s Heart Institute knew they were providing topof- the-line heart care; they witnessed superb patient outcomes every day. But in today’s competitive healthcare market, it’s not enough for a hospital to believe it’s one of the best. The organization needs tangible evidence demonstrating its excellence to […]

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Leadership Strategies for Reaching Top Performance Faster

January 29, 2007

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It is not an easy task to move an average-performing hospital forward. Encouraging signs, such as the success of the 100,000 Lives Campaign and optimism on the part of hospital leaders, suggest that progress is being made. However, an objective analysis of publicly available data suggests otherwise, showing that nearly 2,000 boards and CEOs still […]

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SAS® Gives Healthcare Organizations The Power to Know®

January 29, 2007

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Managing healthcare organizations is much like managing healthcare: Sound decisions require accurate knowledge of complex, interdependent variables. That’s exactly what SAS solutions do for healthcare leaders – turn complex data into the business intelligence needed to produce the most successful outcomes. Healthcare Providers Healthcare providers manage massive quantities of data. Because it is scattered across […]

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Unparalleled Insight Drives Improvement in Hospital Operations, Strategic Planning, Marketing and Patient Care

January 29, 2007

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Healthcare organizations run on information. They not only produce incredible amounts of information every day on everything from supply costs to patient outcomes, they require information to benchmark their performance against their peers and identify opportunities for improvement. Solucient, part of Thomson Healthcare, is the leading expert at turning data into actionable insights, and is […]

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