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The CMO Guide to Affiliate Marketing

December 6, 2012

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Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for the industry is bring more advertising

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The Lead Generation Marketplace Grows Up

September 10, 2012

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The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to […]

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Let’s Call it ‘Anti-social’ Media

August 2, 2012

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I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby […]

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mCommerce & Mobile Search Overtaking Desktop

June 27, 2012

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Affiliafe Window Mobile Chart

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused […]

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High Performance: A Road Map to Payer Success in U.S. Healthcare

January 29, 2007

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Forces at Work The highly complex market characterized by powerful and constantly changing market forces requires agility, foresight and relentless execution from payers that hope to survive and prosper. Examples of some of the challenges affecting these organizations include: Changing demographics; Increasing costs due to a growing shortage of hospital beds, a lack of personnel […]

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Q&A With Grace-Marie Turner

January 29, 2007

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Healthcare Technology: Why did you found the Galen Institute? Grace-Marie Turner: Health policy is something that I think is tremendously important to every one of us. I was a consultant in the early 1990s, writing policy papers and doing research for individuals and companies on a number of issues. I increasingly wanted to focus on […]

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Q&A With Jay Srini

January 29, 2007

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Healthcare Technology: From the research we’re seeing, it seems that the technologies you’re focused on are becoming the rule rather than the exception. Are all of the initial promises of these technologies coming to pass? Jay Srini: There are several areas of emerging technology in healthcare with different rates of adoption, and although each category […]

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Lessons Learned From a National Pay-for-Performance Program

January 29, 2007

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Bridges To Excellence, Inc. (BTE) is a not-for-profit 501(c)3 company that is led by a multi-stakeholder board of directors comprised of physicians, employers and health plans. Since its inception in 2002, the company’s mission has been to create programs that reward physicians for delivering safe, timely, effective, efficient, equitable and patient-centered care. BTE has previously […]

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Q&A With Greta Sherman

January 29, 2007

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Healthcare Technology: Monster.com is fond of asking, “Are you in control of your hiring?” What does that mean exactly? Greta Sherman: When you’re looking at the healthcare space, it’s very important that you don’t simply react. You need to look at the history of your hiring needs, understand your hiring trends and then articulate what […]

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