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The CMO Guide to Affiliate Marketing

December 6, 2012

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Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for the industry is bring more advertising

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The Lead Generation Marketplace Grows Up

September 10, 2012

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The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to […]

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Let’s Call it ‘Anti-social’ Media

August 2, 2012

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I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby […]

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mCommerce & Mobile Search Overtaking Desktop

June 27, 2012

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Affiliafe Window Mobile Chart

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused […]

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The Leading Online Career Site

January 29, 2007

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Bringing people together. Advancing lives. Those aren’t empty slogans at Monster. Over time, the name has changed but the mission and vision remain strong. For the past five years, Monster has dominated the online recruitment space, becoming one of the top 20 most-visited sites on the Web and enjoying 90 percent brand awareness among job […]

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Integrating Decision Support to Optimize Care

January 29, 2007

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Studies estimate that the adoption of health information technology (HIT) could produce efficiency and safety savings of $142 billion in U.S. physician offices and $371 billion in U.S. hospitals over the next 15 years. By implementing electronic health records, electronic ordering systems, decision support tools and handheld devices, U.S. healthcare providers can reduce healthcare spending […]

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The Case for Decision Support: Safer Medication Management and Lower Costs

January 29, 2007

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“First do no harm” is a foundational principle in healthcare. Because of that principle, medication safety moved to the forefront of discussion with the Institute of Medicine’s (IOM) 1999 revelation that more than 7,000 people in the United States die annually from medication errors.[1] Subsequently, the July 2006 IOM report “Preventing Medication Errors”[2] again focused […]

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Business Intelligence and the High-Performance Provider

January 29, 2007

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Key Attributes of High-Performance Providers Accenture has conducted extensive research into the components of high performance in other industries. This knowledge is largely derived from the Accenture Institute for High Performance Business, a focused group of experienced senior professionals. The institute runs rigorous, original research programs, all based upon deep inquiry and analytic skill, extensive […]

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Center of Excellence Certification Yields Ongoing Rewards

January 29, 2007

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Business Challenge The staff and caregivers at Bay Medical Center’s Heart Institute knew they were providing topof- the-line heart care; they witnessed superb patient outcomes every day. But in today’s competitive healthcare market, it’s not enough for a hospital to believe it’s one of the best. The organization needs tangible evidence demonstrating its excellence to […]

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