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The CMO Guide to Affiliate Marketing

December 6, 2012

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Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for the industry is bring more advertising

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Essentials For Protecting Your Trade Secrets

November 6, 2012

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Protecting trade secrets in order to retain their value is only possible once a business understands the types of assets that deserve protection under trade secret law. While business owners are typically aware that a secret process constitutes a trade secret, often overlooked are sales plans, business policies and customer lists. That said, although a […]

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The Lead Generation Marketplace Grows Up

September 10, 2012

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The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to […]

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Let’s Call it ‘Anti-social’ Media

August 2, 2012

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I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby […]

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mCommerce & Mobile Search Overtaking Desktop

June 27, 2012

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Affiliafe Window Mobile Chart

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused […]

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Integrating Process Efficiency and Quality Patient Care

January 29, 2007

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Dräger Medical’s global-driven portfolio encompasses complete CareArea™ Solutions for the acute point of care throughout the patient care process – from emergency care and perioperative care on to critical care, perinatal care and home care. Dräger Medical CareArea™ Solutions link clinical processes and create enterprisewide advantages including the integration of information, transport solutions, common user […]

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Q&A With Michael Meisel

January 29, 2007

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Healthcare Technology: When you got started, what features and functions did users, especially in hospital settings, look for in scheduling systems? What were the main business problems they were trying to solve? Michael Meisel: During the 1980s, hospitals – nursing departments in particular – were just beginning to assess how computers might help them effectively […]

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Using Target Marketing to Serve the Uninsured

January 29, 2007

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Business Challenge One of the leading Catholic, not-for-profit health systems in the country, CHRISTUS Health consists of more than 60 facilities dedicated to the mission of providing the highest quality care to all those in need. Like many hospitals nationwide, CHRISTUS is experiencing an increase in the number of uninsured and charity care cases seeking […]

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A Vision Shared

January 29, 2007

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Global Care Solutions identified in 1997 that a single integrated Total Hospital Information System (THIS) is what clinicians and administrators need for their facilities. This would provide users with optimal work flow and reliability. Since those early days, a totally integrated, single database solution that serves the entire facility’s needs was born: GCS Hospital 2000 […]

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