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The CMO Guide to Affiliate Marketing

December 6, 2012

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Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for the industry is bring more advertising

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Essentials For Protecting Your Trade Secrets

November 6, 2012

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Protecting trade secrets in order to retain their value is only possible once a business understands the types of assets that deserve protection under trade secret law. While business owners are typically aware that a secret process constitutes a trade secret, often overlooked are sales plans, business policies and customer lists. That said, although a […]

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The Lead Generation Marketplace Grows Up

September 10, 2012

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The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to […]

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Let’s Call it ‘Anti-social’ Media

August 2, 2012

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I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby […]

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mCommerce & Mobile Search Overtaking Desktop

June 27, 2012

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Affiliafe Window Mobile Chart

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused […]

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High Performance: A Road Map to Payer Success in U.S. Healthcare

January 29, 2007

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Forces at Work The highly complex market characterized by powerful and constantly changing market forces requires agility, foresight and relentless execution from payers that hope to survive and prosper. Examples of some of the challenges affecting these organizations include: Changing demographics; Increasing costs due to a growing shortage of hospital beds, a lack of personnel […]

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Q&A With Daniel Nigrin

January 29, 2007

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Healthcare Technology: Children’s Hospital Boston deployed high-speed Internet connections to all patients’ rooms. How are those connections being utilized? DN: Incredibly frequently and well. Sometimes it’s the patients themselves who are using the connections,whether they have chronic disorders and need to spend long periods of time in the hospital, like patients with cystic fibrosis or […]

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Eliminating Healthcare Fraud Through Technology

January 29, 2007

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There are many types of healthcare fraud. It can be driven by healthcare and insurance providers, patients, employers or any combination of the above. Healthcare providers might make claims for services not provided, or overcharge for services they did provide. They might also submit claims for additional or more expensive services than were strictly necessary. […]

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Toward a Mature Security Model

January 29, 2007

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HIPAA Administrative Simplification intends to do what other industries have successfully achieved by sitting down with competitors – standardize common electronic transactions to reduce healthcare’s overhead cost.While not a surprising piece of legislation, Administrative Simplification’s companion privacy and security regulations have jolted just about every corner of the industry. HIPAA’s privacy rule has been controversial, […]

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