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The CMO Guide to Affiliate Marketing

December 6, 2012

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Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for the industry is bring more advertising

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Essentials For Protecting Your Trade Secrets

November 6, 2012

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Protecting trade secrets in order to retain their value is only possible once a business understands the types of assets that deserve protection under trade secret law. While business owners are typically aware that a secret process constitutes a trade secret, often overlooked are sales plans, business policies and customer lists. That said, although a […]

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The Lead Generation Marketplace Grows Up

September 10, 2012

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The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to […]

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Let’s Call it ‘Anti-social’ Media

August 2, 2012

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I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby […]

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mCommerce & Mobile Search Overtaking Desktop

June 27, 2012

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Affiliafe Window Mobile Chart

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused […]

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Transforming Healthcare With Connected EHRs

January 29, 2007

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Today new medical advances in the healthcare industry are dramatically changing the way care is provided to patients. At the same time, healthcare organizations are under pressure to cut costs, increase productivity and improve patient care. Connected healthcare applications, including electronic health records, that address these issues and streamline information and communications at the point […]

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Hitachi Application Optimized Storage™Solutions for Aligning IT and Business Objectives

January 29, 2007

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Executive Summary From Fortune 100 enterprises to small businesses, in today’s business world, applications and the storage environments they depend upon have become critical drivers of business processes and decisions that impact organizational growth, risk, and profitability. Therefore, it’s imperative that businesses more closely align storage infrastructure with application needs. Application Optimized Storage™ solutions from […]

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Healthcare Collaborative Spearheads Adoption of EHRs in Massachusetts

January 29, 2007

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The Massachusetts eHealth Collaborative (MAeHC) is a nonprofit company registered in Massachusetts, launched in September 2004 by a coalition of 34 leading Massachusetts-based healthcare organizations representing each part of the healthcare delivery value chain. MAeHC’s mission is to facilitate the ubiquitous adoption of electronic health records (EHRs) with embedded decision support and health information exchange […]

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Intelligent Communications Enhance Productivity

January 29, 2007

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Perhaps more than any other industry, communications are critical to delivering high-quality care while controlling rising costs in an ever-increasingly competitive environment. Intelligent communications applications do not just improve operational efficiency; they drive increased growth of patient bases, improve profitability and allow you to build efficient and productive work flow processes. Agile healthcare organizations view […]

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