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The CMO Guide to Affiliate Marketing

December 6, 2012

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Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for the industry is bring more advertising

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Essentials For Protecting Your Trade Secrets

November 6, 2012

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Protecting trade secrets in order to retain their value is only possible once a business understands the types of assets that deserve protection under trade secret law. While business owners are typically aware that a secret process constitutes a trade secret, often overlooked are sales plans, business policies and customer lists. That said, although a […]

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The Lead Generation Marketplace Grows Up

September 10, 2012

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The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to […]

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Let’s Call it ‘Anti-social’ Media

August 2, 2012

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I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby […]

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mCommerce & Mobile Search Overtaking Desktop

June 27, 2012

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Affiliafe Window Mobile Chart

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused […]

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Making the Case: An Evolutionary Strategy to Achieve Interoperability

January 29, 2007

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As I’ve observed the efforts of integrated delivery networks to develop more interoperability between patient information systems, it’s striking how much frustration I hear about the difficulties of achieving shared access to uniform patient information across disparate clinical settings. Irrespective of the approach these organizations take – whether it’s looking to a single vendor or […]

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Leveraging Health Information Technology and Health Information Exchange for Value-Based Healthcare Initiatives

January 29, 2007

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In a country where healthcare spending is 16 percent of the gross domestic product, and much higher than other industrialized countries, the United States – according to many leading employers – is losing its competitiveness and ability to compete globally. According to the Organisation for Economic Cooperation and Development, healthcare spending per capita in Switzerland […]

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Q&A With Carol Diamond

January 29, 2007

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The managing director of the health program at the Markle Foundation explains why public trust is essential to the successful exchange of electronic health information – and how we can build it. Healthcare Technology: Can you tell us a little about the Markle Foundation and Connecting for Health? Carol Diamond: The Markle Foundation is a […]

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WiFi-Based Patient Monitoring

January 29, 2007

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Consumers and industry alike have enthusiastically embraced wireless technology because it greatly expands our freedom to communicate and exchange data, bringing unprecedented productivity and convenience to our business and personal lives. Driven by the lower cost of wireless components, the healthcare sector is following suit and the growth of wireless networking in hospitals is skyrocketing. […]

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