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The CMO Guide to Affiliate Marketing

December 6, 2012

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Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for the industry is bring more advertising

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Essentials For Protecting Your Trade Secrets

November 6, 2012

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Protecting trade secrets in order to retain their value is only possible once a business understands the types of assets that deserve protection under trade secret law. While business owners are typically aware that a secret process constitutes a trade secret, often overlooked are sales plans, business policies and customer lists. That said, although a […]

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The Lead Generation Marketplace Grows Up

September 10, 2012

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The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to […]

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Let’s Call it ‘Anti-social’ Media

August 2, 2012

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I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby […]

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mCommerce & Mobile Search Overtaking Desktop

June 27, 2012

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Affiliafe Window Mobile Chart

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused […]

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WiFi-Based Patient Monitoring

January 29, 2007

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Consumers and industry alike have enthusiastically embraced wireless technology because it greatly expands our freedom to communicate and exchange data, bringing unprecedented productivity and convenience to our business and personal lives. Driven by the lower cost of wireless components, the healthcare sector is following suit and the growth of wireless networking in hospitals is skyrocketing. […]

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Using Target Marketing to Serve the Uninsured

January 29, 2007

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Business Challenge One of the leading Catholic, not-for-profit health systems in the country, CHRISTUS Health consists of more than 60 facilities dedicated to the mission of providing the highest quality care to all those in need. Like many hospitals nationwide, CHRISTUS is experiencing an increase in the number of uninsured and charity care cases seeking […]

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Biometrics Strengthen Security and Medical Staff Efficiency

January 29, 2007

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The healthcare industry is challenged with providing secure access to authorized professionals while ensuring patient record privacy required by government regulations such as the Health Insurance Portability and Accountability Act (HIPAA) without compromising the medical staff’s need for quick, simple access to critical health data. All of these challenges have to be met at a […]

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Consumer-Centric Focus on Billing Improves Patient Satisfaction

January 29, 2007

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The world of healthcare has undergone a somewhat littlenoticed, but nevertheless profound change. In the past, while patients were the actual recipients of physician and hospital medical services, the real customers – or the ones who paid the bills – were the insurance companies and managed care plans. All that is changing.With healthcare costs growing […]

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