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The CMO Guide to Affiliate Marketing

December 6, 2012

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Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for the industry is bring more advertising

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Essentials For Protecting Your Trade Secrets

November 6, 2012

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Protecting trade secrets in order to retain their value is only possible once a business understands the types of assets that deserve protection under trade secret law. While business owners are typically aware that a secret process constitutes a trade secret, often overlooked are sales plans, business policies and customer lists. That said, although a […]

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The Lead Generation Marketplace Grows Up

September 10, 2012

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The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to […]

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Let’s Call it ‘Anti-social’ Media

August 2, 2012

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I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby […]

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mCommerce & Mobile Search Overtaking Desktop

June 27, 2012

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Affiliafe Window Mobile Chart

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused […]

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Q&A With Jay Srini

January 29, 2007

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Healthcare Technology: From the research we’re seeing, it seems that the technologies you’re focused on are becoming the rule rather than the exception. Are all of the initial promises of these technologies coming to pass? Jay Srini: There are several areas of emerging technology in healthcare with different rates of adoption, and although each category […]

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Creating Electronic Health Record Systems with InterSystems HealthShare®

January 29, 2007

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Figure 1. HealthShare architecture

Creating Electronic Health Record Systems with InterSystems HealthShare® Around the world, healthcare delivery systems are increasingly focused on making large-scale cross-organization exchange of clinical information a reality. It is widely recognized and accepted that this is the essential next step in improving the quality and safety of medical care with efforts occurring at the local, […]

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SAS® Gives Healthcare Organizations The Power to Know®

January 29, 2007

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Managing healthcare organizations is much like managing healthcare: Sound decisions require accurate knowledge of complex, interdependent variables. That’s exactly what SAS solutions do for healthcare leaders – turn complex data into the business intelligence needed to produce the most successful outcomes. Healthcare Providers Healthcare providers manage massive quantities of data. Because it is scattered across […]

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Development of a ‘Mobile Web’ for Healthcare Data Collection Using Tablet PC and Mi-Forms Technology

January 29, 2007

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Hospitals are currently in a data collection crisis. Accrediting bodies, healthcare payers and governmental agencies are gathering data to compare the quality of care delivered by hospitals. These efforts are placing considerable strain on healthcare institutions to collect high-quality data with the limited human resources that are available. The situation is further exacerbated by the […]

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