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The CMO Guide to Affiliate Marketing

December 6, 2012

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Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for the industry is bring more advertising

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Essentials For Protecting Your Trade Secrets

November 6, 2012

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Protecting trade secrets in order to retain their value is only possible once a business understands the types of assets that deserve protection under trade secret law. While business owners are typically aware that a secret process constitutes a trade secret, often overlooked are sales plans, business policies and customer lists. That said, although a […]

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The Lead Generation Marketplace Grows Up

September 10, 2012

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The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to […]

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Let’s Call it ‘Anti-social’ Media

August 2, 2012

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I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby […]

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mCommerce & Mobile Search Overtaking Desktop

June 27, 2012

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Affiliafe Window Mobile Chart

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused […]

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The Nebraska Medical Center: Process Improvements, Efficiencies and Better Patient Outcomes

January 29, 2007

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Modern medicine demands quick access to information and measurable results. Nowhere is this more obvious than in the emergency department where patients crowd in at unpredictable times with wide ranges in acuity. Tracking these patients through their stay, quickly and accurately charting treatments and providing timely information to follow-up providers is of utmost importance. For […]

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CASE STUDY: Hawthorn Medical

January 29, 2007

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Security Challenge Hawthorn Medical uses a Longitudinal Medical Record (LMR) application to enter patient data into its hosted Medical Records System (MRS). Physicians and medical assistants use multiple passwords to gain access to confidential patient data and scheduling on the MRS. The need to remember various passwords was time intensive and cumbersome resulting in weak […]

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Q&A With Stephen Lieber

January 29, 2007

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Healthcare Technology: How does HIMSS currently drive its goal of providing connected, interoperable healthcare? Stephen Lieber: I think there are at least a couple of very visible external additions to where we were at this time last year, as well as a significant number of internal initiatives that contribute toward that goal. The two external, […]

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Q&A With Greta Sherman

January 29, 2007

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Healthcare Technology: Monster.com is fond of asking, “Are you in control of your hiring?” What does that mean exactly? Greta Sherman: When you’re looking at the healthcare space, it’s very important that you don’t simply react. You need to look at the history of your hiring needs, understand your hiring trends and then articulate what […]

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