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The CMO Guide to Affiliate Marketing

December 6, 2012

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Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for the industry is bring more advertising

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Essentials For Protecting Your Trade Secrets

November 6, 2012

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Protecting trade secrets in order to retain their value is only possible once a business understands the types of assets that deserve protection under trade secret law. While business owners are typically aware that a secret process constitutes a trade secret, often overlooked are sales plans, business policies and customer lists. That said, although a […]

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The Lead Generation Marketplace Grows Up

September 10, 2012

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The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to […]

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Let’s Call it ‘Anti-social’ Media

August 2, 2012

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I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby […]

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mCommerce & Mobile Search Overtaking Desktop

June 27, 2012

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Affiliafe Window Mobile Chart

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused […]

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The Case for Decision Support: Safer Medication Management and Lower Costs

January 29, 2007

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“First do no harm” is a foundational principle in healthcare. Because of that principle, medication safety moved to the forefront of discussion with the Institute of Medicine’s (IOM) 1999 revelation that more than 7,000 people in the United States die annually from medication errors.[1] Subsequently, the July 2006 IOM report “Preventing Medication Errors”[2] again focused […]

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Q&A With Gregg Malkary

January 29, 2007

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Health Care Technology: What are the pressing issues concerning the healthcare clients you consult these days? Gregg Malkary: There are actually quite a few. Let’s start with a renewed industry focus on patient safety. Healthcare organizations nationwide are focused on how they can enhance patient safety and reduce the risk of medical errors. Much of […]

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Personalizing Your Communications With Physicians, Patients and Employees

January 29, 2007

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More than 600 healthcare organizations rely on Vignette healthcare solutions to electronically capture, store, manage and access critical patient information in both clinical and back-office settings. Vignette Next-Generation Web Solutions for Healthcare Vignette Next-Generation Web Solutions enable you to immediately provide vital information in a personalized fashion via any device, at any time, to all […]

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Leadership Strategies for Reaching Top Performance Faster

January 29, 2007

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It is not an easy task to move an average-performing hospital forward. Encouraging signs, such as the success of the 100,000 Lives Campaign and optimism on the part of hospital leaders, suggest that progress is being made. However, an objective analysis of publicly available data suggests otherwise, showing that nearly 2,000 boards and CEOs still […]

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