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The CMO Guide to Affiliate Marketing

December 6, 2012

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Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for the industry is bring more advertising

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Essentials For Protecting Your Trade Secrets

November 6, 2012

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Protecting trade secrets in order to retain their value is only possible once a business understands the types of assets that deserve protection under trade secret law. While business owners are typically aware that a secret process constitutes a trade secret, often overlooked are sales plans, business policies and customer lists. That said, although a […]

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The Lead Generation Marketplace Grows Up

September 10, 2012

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The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to […]

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Let’s Call it ‘Anti-social’ Media

August 2, 2012

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I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby […]

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mCommerce & Mobile Search Overtaking Desktop

June 27, 2012

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Affiliafe Window Mobile Chart

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused […]

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Consumer-Centric Focus on Billing Improves Patient Satisfaction

January 29, 2007

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The world of healthcare has undergone a somewhat littlenoticed, but nevertheless profound change. In the past, while patients were the actual recipients of physician and hospital medical services, the real customers – or the ones who paid the bills – were the insurance companies and managed care plans. All that is changing.With healthcare costs growing […]

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Early Experiences With Positive Patient Identification

January 29, 2007

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Like most hospitals, Beth Israel Deaconess Medical Center is focused on maximizing patient safety, quality and value. Over the past few years, we’ve implemented provider order entry, guidelines/care plans and electronic medical records. However, one great question remains unanswered. How do we positively identify our patients so that we are confident they are receiving the […]

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Business Intelligence and the High-Performance Provider

January 29, 2007

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Key Attributes of High-Performance Providers Accenture has conducted extensive research into the components of high performance in other industries. This knowledge is largely derived from the Accenture Institute for High Performance Business, a focused group of experienced senior professionals. The institute runs rigorous, original research programs, all based upon deep inquiry and analytic skill, extensive […]

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Passwords – the Weakest Link in Healthcare Security

January 29, 2007

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The Health Insurance Portability and Accountability Act of 1996 (HIPAA) makes protecting and securing confidential patient data a key concern for healthcare IT professionals. One of the main challenges is balancing HIPAA requirements of developing secure systems and procedures ensuring the confidentiality of patient medical records – without compromising the medical professional’s need for quick, […]

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