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The CMO Guide to Affiliate Marketing

December 6, 2012

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Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for the industry is bring more advertising

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Essentials For Protecting Your Trade Secrets

November 6, 2012

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Protecting trade secrets in order to retain their value is only possible once a business understands the types of assets that deserve protection under trade secret law. While business owners are typically aware that a secret process constitutes a trade secret, often overlooked are sales plans, business policies and customer lists. That said, although a […]

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The Lead Generation Marketplace Grows Up

September 10, 2012

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The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to […]

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Let’s Call it ‘Anti-social’ Media

August 2, 2012

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I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby […]

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mCommerce & Mobile Search Overtaking Desktop

June 27, 2012

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Affiliafe Window Mobile Chart

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused […]

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Leveraging Health Information Technology and Health Information Exchange for Value-Based Healthcare Initiatives

January 29, 2007

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In a country where healthcare spending is 16 percent of the gross domestic product, and much higher than other industrialized countries, the United States – according to many leading employers – is losing its competitiveness and ability to compete globally. According to the Organisation for Economic Cooperation and Development, healthcare spending per capita in Switzerland […]

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The Leading Online Career Site

January 29, 2007

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Bringing people together. Advancing lives. Those aren’t empty slogans at Monster. Over time, the name has changed but the mission and vision remain strong. For the past five years, Monster has dominated the online recruitment space, becoming one of the top 20 most-visited sites on the Web and enjoying 90 percent brand awareness among job […]

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A Focus on Laboratory Revenue Cycle Management

January 29, 2007

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According to CMS, 40 percent of laboratory claims are rejected or denied due to errors or incomplete information. Only half of these are ever corrected and resubmitted.While lab orders account for 30 percent of all claims, they represent only about 2 percent of healthcare spending. The sheer volume of low-dollar claims combined with the complexities […]

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Integrating Process Efficiency and Quality Patient Care

January 29, 2007

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Dräger Medical’s global-driven portfolio encompasses complete CareArea™ Solutions for the acute point of care throughout the patient care process – from emergency care and perioperative care on to critical care, perinatal care and home care. Dräger Medical CareArea™ Solutions link clinical processes and create enterprisewide advantages including the integration of information, transport solutions, common user […]

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