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The CMO Guide to Affiliate Marketing

December 6, 2012

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Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for the industry is bring more advertising

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Essentials For Protecting Your Trade Secrets

November 6, 2012

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Protecting trade secrets in order to retain their value is only possible once a business understands the types of assets that deserve protection under trade secret law. While business owners are typically aware that a secret process constitutes a trade secret, often overlooked are sales plans, business policies and customer lists. That said, although a […]

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The Lead Generation Marketplace Grows Up

September 10, 2012

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The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to […]

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Let’s Call it ‘Anti-social’ Media

August 2, 2012

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I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby […]

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mCommerce & Mobile Search Overtaking Desktop

June 27, 2012

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Affiliafe Window Mobile Chart

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused […]

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Q&A With Greta Sherman

January 29, 2007

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Healthcare Technology: Monster.com is fond of asking, “Are you in control of your hiring?” What does that mean exactly? Greta Sherman: When you’re looking at the healthcare space, it’s very important that you don’t simply react. You need to look at the history of your hiring needs, understand your hiring trends and then articulate what […]

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CASE STUDY: The Role of Enterprise Staffing and Scheduling in Quality Assurance

January 29, 2007

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Memorial Hermann Health System in Houston, Texas, includes 10 acute care hospitals with more than 3,000 licensed beds. The medical staff totals more than 5,300 physicians, and the system’s workforce consists of 18,000 employees. Like all large health systems across the country, Memorial Hermann faces the challenge of finding creative solutions to the cost and […]

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Using Information Technology to Increase Emergency Department Efficiency

January 29, 2007

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“Half a million times each year – an average of once every minute – an ambulance carrying an emergency patient is diverted from an Emergency Department (ED) that is full and sent to one that is farther away.” (From the Future of Emergency Care in the U.S. Health System by the Institute of Medicine of […]

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Hospitals Rely on RES-Q to Manage Their Most Valuable Resources

January 29, 2007

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Skilled professionals are every hospital’s most valuable resource, and labor costs generally represent more than half of a hospital’s total operating expenses. Ineffective management of labor intensifies the fundamental problems that hospitals confront today. Consider the nursing shortage. Mandatory overtime for nurses is often a necessity. However, overtime is expensive, and excessive overtime can weaken […]

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