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The CMO Guide to Affiliate Marketing

December 6, 2012

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Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for the industry is bring more advertising

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Essentials For Protecting Your Trade Secrets

November 6, 2012

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Protecting trade secrets in order to retain their value is only possible once a business understands the types of assets that deserve protection under trade secret law. While business owners are typically aware that a secret process constitutes a trade secret, often overlooked are sales plans, business policies and customer lists. That said, although a […]

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The Lead Generation Marketplace Grows Up

September 10, 2012

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The lead generation industry has matured and is now reaching an inflection point. While some companies will fall by the wayside, it represents a positive change and will create many new opportunities. The good news is that “Online Darwinism,” for lack of a better term, has effectively eliminated many companies that refused to adhere to […]

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Let’s Call it ‘Anti-social’ Media

August 2, 2012

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I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby […]

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mCommerce & Mobile Search Overtaking Desktop

June 27, 2012

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Affiliafe Window Mobile Chart

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused […]

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Personalizing Your Communications With Physicians, Patients and Employees

January 29, 2007

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More than 600 healthcare organizations rely on Vignette healthcare solutions to electronically capture, store, manage and access critical patient information in both clinical and back-office settings. Vignette Next-Generation Web Solutions for Healthcare Vignette Next-Generation Web Solutions enable you to immediately provide vital information in a personalized fashion via any device, at any time, to all […]

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Build Eisenhower’s Highway System for Today’s Needs

January 29, 2007

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Fifty years ago, in the summer of 1956, President Eisenhower signed the Federal-Aid Highway Act. It called for the construction of more than 40,000 miles of interstate highways and appropriated $25 billion for those projects over 10 years. This was a vast sum of money, considering that total federal spending in 1956 was $70 billion, […]

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Leadership Strategies for Reaching Top Performance Faster

January 29, 2007

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It is not an easy task to move an average-performing hospital forward. Encouraging signs, such as the success of the 100,000 Lives Campaign and optimism on the part of hospital leaders, suggest that progress is being made. However, an objective analysis of publicly available data suggests otherwise, showing that nearly 2,000 boards and CEOs still […]

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Enterprise-Class 360° Revenue Cycle Management Solutions for the Patient-Centric Provider

January 29, 2007

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Do you consider yourself a progressive provider of care? Do you have reimbursement issues with payers? Tired of broken processes? The Pain If you ask any healthcare organization today what their No. 1 concern is, they will likely answer that they want to provide excellent clinical care for their patients, but at what risk? It […]

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