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LinkConnector Merchant Offers Go Viral with the Network’s Newest Technology, Shareable Offers

February 27, 2013

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LinkConnector

Press Release LinkConnector’s Newest Technology, Shareable Offers, Gives Consumers the Ability to Dynamically Share Offers from Affiliate Sites, Giving Merchant Offers and Promotions the Opportunity to Go Viral Cary, NC — February 27, 2013 – LinkConnector, a leading Performance Marketing Network providing Affiliate Marketing, Tracking and Agency services to some of the Internet’s largest retailers, […]

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FTC Roundup Of The Month

October 15, 2012

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Record $478 Million Judgment Against Marketers of Massive Get-Rich-Quick Infomercial Scams: a U.S. district court ordered the marketers of three get-rich-quick systems…to pay a record $478 million for deceiving close to one million consumers with phony claims that they could make easy money using their programs. [Read More]  ”This huge judgment serves notice to anyone […]

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Rakuten LinkShare to Acquire mediaFORGE

September 10, 2012

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Press Release  Engagement Display Advertising Model Broadens Portfolio of Services and Solutions Beyond Affiliate Marketing NEW YORK CITY – September 5, 2012 – Rakuten LinkShare today announced it has entered into a definitive agreement to acquire mediaFORGE, a Utah-based dynamic display media company. Founded in 2009, mediaFORGE’s Consumer Engagement display platform provides online advertisers with […]

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Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

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Fig 1

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

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Ensuring Email Quality The Right Way And The Wrong Way

August 22, 2012

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Europe is different to the USA, in affiliate marketing as well as almost everything else. Take CPA networks as an example. In the USA there is enormous competition between many CPA networks with the result that affiliates are valued and in many cases the networks compete to offer the best possible commissions paid in the […]

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Twitter Might Be The Key To Mobile Performance Advertising

July 12, 2012

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Twitter Mobile Graph

Twitter could change the performance marketing sector if they only made self-serve, auction-priced advertising available. That would open up a massive audience of mobile device users: news-aware, location-aware, product-aware. It could be exactly what is needed to tip performance marketing into the mainstream. With a billion tweets every three days and 140 million active users, […]

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Bigpoint Engages DirectTrack for Increased Analytics and Innovative Technology

July 12, 2012

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  Press Release: DirectTrack powers the Bigpoint affiliate program. PITTSBURGH – July 10, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Bigpoint, a worldwide leader in online games, has chosen DirectTrack to provide advanced tracking and unequaled scalability for the company’s performance marketing initiatives. “As we continue to […]

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Building CRM 2.0: A New Model for IT Decision Making

June 28, 2007

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Not long ago, choosing customer relationship management (CRM) software was relatively simple, with one company, Siebel Systems, dominating the market. Even when competing vendors appeared, organizations were able to select their software by simply comparing product features to their checklist requirements. Nowadays, most organizations that try to follow the classic checklist approach soon find that […]

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CASE STUDY: Sara Lee

June 28, 2007

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Company Overview Sara Lee International is a global manufacturer and marketer of high-quality, brand-name products for consumers throughout the world. The organization has operations in 58 countries and markets with branded products in nearly 200 languages. Sara Lee International employs 137,000 people worldwide. Challenge In The Netherlands, the Shop Account Managers of Sara Lee International […]

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