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LinkConnector Merchant Offers Go Viral with the Network’s Newest Technology, Shareable Offers

February 27, 2013

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LinkConnector

Press Release LinkConnector’s Newest Technology, Shareable Offers, Gives Consumers the Ability to Dynamically Share Offers from Affiliate Sites, Giving Merchant Offers and Promotions the Opportunity to Go Viral Cary, NC — February 27, 2013 – LinkConnector, a leading Performance Marketing Network providing Affiliate Marketing, Tracking and Agency services to some of the Internet’s largest retailers, […]

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FTC Roundup Of The Month

October 15, 2012

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Record $478 Million Judgment Against Marketers of Massive Get-Rich-Quick Infomercial Scams: a U.S. district court ordered the marketers of three get-rich-quick systems…to pay a record $478 million for deceiving close to one million consumers with phony claims that they could make easy money using their programs. [Read More]  ”This huge judgment serves notice to anyone […]

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Rakuten LinkShare to Acquire mediaFORGE

September 10, 2012

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Press Release  Engagement Display Advertising Model Broadens Portfolio of Services and Solutions Beyond Affiliate Marketing NEW YORK CITY – September 5, 2012 – Rakuten LinkShare today announced it has entered into a definitive agreement to acquire mediaFORGE, a Utah-based dynamic display media company. Founded in 2009, mediaFORGE’s Consumer Engagement display platform provides online advertisers with […]

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Q&A with LinkConnector on Event and Cookie Attribution

August 29, 2012

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Fig 1

How does a merchant decide to apportion the credit for a sale? Should the commission be paid to the last affiliate who touched the customer, or to the first affiliate who initiated the sales process? Or a mixture of the two? What if there are several affiliates involved? Allocating the credit for a transaction is […]

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Ensuring Email Quality The Right Way And The Wrong Way

August 22, 2012

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Europe is different to the USA, in affiliate marketing as well as almost everything else. Take CPA networks as an example. In the USA there is enormous competition between many CPA networks with the result that affiliates are valued and in many cases the networks compete to offer the best possible commissions paid in the […]

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Twitter Might Be The Key To Mobile Performance Advertising

July 12, 2012

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Twitter Mobile Graph

Twitter could change the performance marketing sector if they only made self-serve, auction-priced advertising available. That would open up a massive audience of mobile device users: news-aware, location-aware, product-aware. It could be exactly what is needed to tip performance marketing into the mainstream. With a billion tweets every three days and 140 million active users, […]

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Bigpoint Engages DirectTrack for Increased Analytics and Innovative Technology

July 12, 2012

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  Press Release: DirectTrack powers the Bigpoint affiliate program. PITTSBURGH – July 10, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Bigpoint, a worldwide leader in online games, has chosen DirectTrack to provide advanced tracking and unequaled scalability for the company’s performance marketing initiatives. “As we continue to […]

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Surviving and Thriving in the Customer-Driven Age

June 28, 2007

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As the global economy has become more interconnected and “flat,” the pressure to increase performance has accelerated. The demands for new market share, new revenues, new levels of efficiency and new levels of accountability – already intense – have become an urgent reality in executive suites on every continent. Yet for all of these demands, […]

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Are They Hot or Not?

June 28, 2007

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A guide to aligning sales and marketing by implementing lead scoring.

The growth of the Internet has increased friction between sales and marketing. Buyers don’t wait for a sales person to call them anymore. They get most of their education on the web. They’re using search, attending webinars, and downloading white papers.

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