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LeadPile Launches Smart Ping Tree Technology

February 27, 2013

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Lead Pile

Press Release Proprietary algorithm fosters increased revenue for both buyers and sellers PHOENIX-(BUSINESS WIRE)-February 2013-LeadPile, the world’s premier lead exchange, has launched an innovative ping tree system, designed to improve returns for both buyers and sellers. The new Smart Ping Tree’s proprietary technology is engineered for high performance, increased revenues, and long-term success. “The Smart […]

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The New Google Webmaster Guidelines Are Killing Affiliates

October 15, 2012

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Affiliates have been complaining for a long time that Google keeps changing the rules of SEO. Most of the time it claims that it is doing it for the benefit of its users, but often it seems Google is just taking care of its own web properties. Recent Google algorithm updates have punished “thin” content […]

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The Future Is Bright for Digital CPS

September 10, 2012

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Affiliate marketing is in a constant state of flux and with the recent changes in the CPA space it is easy to see why many online marketers have adopted a cautious outlook. But there is hope for the future. A viable alternative to CPA has stepped into the limelight and that alternative centers around digital […]

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Ensuring Email Quality The Right Way And The Wrong Way

August 22, 2012

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Europe is different to the USA, in affiliate marketing as well as almost everything else. Take CPA networks as an example. In the USA there is enormous competition between many CPA networks with the result that affiliates are valued and in many cases the networks compete to offer the best possible commissions paid in the […]

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Let’s Call it ‘Anti-social’ Media

August 2, 2012

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I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby […]

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Bigpoint Engages DirectTrack for Increased Analytics and Innovative Technology

July 12, 2012

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  Press Release: DirectTrack powers the Bigpoint affiliate program. PITTSBURGH – July 10, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Bigpoint, a worldwide leader in online games, has chosen DirectTrack to provide advanced tracking and unequaled scalability for the company’s performance marketing initiatives. “As we continue to […]

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Increasing Revenue Through Automated Demand Generation

June 28, 2007

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Figure 1: Stages of the Combined Sales and Marketing Pipeline

For as long as marketing has existed, business-tobusiness marketers have faced constant pressure from corporate executives to identify new sales leads and improve the quality of leads that are passed on to sales. Yet today meeting these demands is still more of an art than a science. While marketers’ counterparts in sales are inundated with […]

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Optimize Sales Performance and Deliver Profitable Marketing Results

June 28, 2007

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Precision Marketing Propels Rapid Growth for MercuryMD

Generating sales leads used to be cited as the No. 1 obstacle to company growth. Now with sales productivity declining and competition increasing, the most critical challenge for many organizations is ensuring sales resources are focused on qualified, sales-ready leads in order to maximize sales results. Customer relationship management (CRM) or salesforce automation solutions have […]

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A Systematic Approach Is Critical for Demand Development Success

June 28, 2007

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Bulldog Solutions’ 5Ms framework helps business-to-business marketers achieve sustainable, measurable results designed to meet specific sales and marketing goals. Most seasoned marketing executives have come across the 4Ps at some point in their careers: product, price, place and promotion. This structure for the marketing mix, developed many decades ago, has weathered the years well. Of […]

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