mThink

Press Release Proprietary algorithm fosters increased revenue for both buyers and sellers PHOENIX-(BUSINESS WIRE)-February 2013-LeadPile, the world’s premier lead exchange, has launched an innovative ping tree system, designed to improve returns for both buyers and sellers. The new Smart Ping Tree’s proprietary technology is engineered for high performance, increased revenues, and long-term success. “The Smart [...]

Affiliates have been complaining for a long time that Google keeps changing the rules of SEO. Most of the time it claims that it is doing it for the benefit of its users, but often it seems Google is just taking care of its own web properties. Recent Google algorithm updates have punished “thin” content [...]

Affiliate marketing is in a constant state of flux and with the recent changes in the CPA space it is easy to see why many online marketers have adopted a cautious outlook. But there is hope for the future. A viable alternative to CPA has stepped into the limelight and that alternative centers around digital [...]

Europe is different to the USA, in affiliate marketing as well as almost everything else. Take CPA networks as an example. In the USA there is enormous competition between many CPA networks with the result that affiliates are valued and in many cases the networks compete to offer the best possible commissions paid in the [...]

I’m confused why we refer to this world of Facebook, Twitter, LinkedIn, Foursquare, Pinterest, YouTube, Google+, MySpace, etc., as “social” media. From everything I’ve experienced, it should really be called “anti-social” media. The sad reality is that social media has devolved into a series of faceless and impersonal interactions through PCs, smartphones and tablets, whereby [...]

  Press Release: DirectTrack powers the Bigpoint affiliate program. PITTSBURGH – July 10, 2012 – Direct Response Technologies, a leading provider of global performance marketing solutions, announced that Bigpoint, a worldwide leader in online games, has chosen DirectTrack to provide advanced tracking and unequaled scalability for the company’s performance marketing initiatives. “As we continue to [...]

Customers want the best your company has to offer. To deliver, you need an integrated customer experience across all touch points throughout your organization. This requires a complete and consistent view of your customers. First-generation CRM promised these capabilities but has often fallen short. Historically, high cost, complexity and drawn-out implementations contributed to nearly a [...]

As part of CSO Insights’ annual sales effectiveness research project, we recently surveyed more than 1,300 companies worldwide regarding the challenges their sales teams are facing, why those problems exist and most importantly, how they are leveraging people, process, technology and knowledge to address those issues. Having conducted this study for 13 years in a [...]

Customer-first. Customer-focused. Customer- driven. Customer-centric. Customerobsessed. The words have been bandied about in the management lexicon in the last few decades as though each new wave of strategists were the first to realize that revenue comes … from customers. That fact seems self-evident, but what has been less clear is how to fully capitalize on [...]