Archive | Data Management RSS feed for this section

The Benefits Of Going Performance

December 6, 2012

Comments Off

One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The problem is that all too often, it is hard to differentiate

Continue reading...

Can A New Tracking Platform Change The Industry?

November 6, 2012

Comments Off

Tom Dietzel’s CPAWay and Incentivize networks have made a lot of friends in the industry over the last couple of years. Now he is preparing the launch of a new performance marketing tracking platform. We caught up with Tom to find out his views on where tracking platforms and the industry go from here. Revenue Performance: You have […]

Continue reading...

Automate! 8 Coupon Feed Tools That Really Work

September 20, 2012

Comments Off

Coupon feeds are a great way to make money but automating around them can be technically intimidating. There are lots of tools around that can help. Geno Prussakov brings his list together in a great post: “This is one of the most powerful coupon integration tools out there. The solution “offers an automated, customized affiliate […]

Continue reading...

Build it or Buy it: The Future of Performance Marketing Technology

August 13, 2012

Comments Off

Ever since humans learned to use simple tools some 2.6 million years ago, technology has unrolled in cycles. The ongoing drive to make life easier or more productive continuously sparks new lines of innovative products, which in turn creates more wants and needs. The speed and scope of these progressions depend on the item and […]

Continue reading...

Affiliates Still Losing Commissions To Cookie-Stuffing

June 28, 2012

Comments Off

The invaluable Wesley Brandi brings us his latest cookie-stuffing scammer or as he puts it, “Today’s featured fraudster” CouponsUniversity is allegedly defrauding multiple merchants while using javascript to try and conceal what is happening: What CouponsUniversity is doing a little different in their scheme, is that they pick up on the error event raised by […]

Continue reading...

2010: The Year Ahead

February 4, 2010

2 Comments

Let’s face it. 2009 is a year that many of us are pleased to put behind us. We want to look to the future. 2010 beckons. New mobile phones and tablet computers are appearing every week. We are seeing crazy-fast take-up of social media like Twitter, YouTube and Facebook. Add those developments to a rebounding economy and it all indicates an infl ection point: one of those moments in history when everything comes together to enable massive change and opportunity.

Continue reading...

Consolidate, Optimize and Maximize

October 22, 2009

0 Comments

You can maximize the performance of your marketing campaigns by consolidating all of them under a single ad platform. This will save time on administrative tasks, offer comprehensive analytics on campaigns across multiple channels and help you optimize them accordingly. Affiliate software is in a unique position to consolidate campaigns from across different channels because it monitors the entire acquisition process. By supporting and tracking different marketing models and offering comparative reports, the right software will provide the intelligence you need to maximize your return.

Continue reading...

Enabling High-Performance CRM With End-to-End Business Intelligence

June 28, 2007

0 Comments

For many organizations, 2007 is the year to address core issues and take their CRM deployments to the next level. Poor data quality, and the lack of an enterprise information management (EIM) strategy that ensures trustworthy data, continues to plague many CRM deployments. The need for integrated reporting and business intelligence (BI) for flexible analysis […]

Continue reading...

Driving High-Performance CRM With Enterprise Information Management

June 28, 2007

0 Comments

Most corporations would agree that its data is one of its most valuable assets. Yet in 2006 when The Data Warehousing Institute (TDWI) posed the question, “Has your company suffered losses, problems or costs due to poor quality data?” the majority of the respondents replied “yes.”[1] Despite tremendous advances in customer relationship management (CRM) technologies […]

Continue reading...